NORTHW

ESTERN

TECHNOLO

GIES

YOUR A

PP CREATO

R.

SOCIAL MEDIA

Explain Social Media

Benefits of Social Media

How to start Social Media

How to measure benefits of Social Media for Northwestern Technologies

SOCIAL MEDIA

Social media is an instrument on communication

• Similar Like a newspaper or radio

• But more two way as it interacts with you

• Could even be a website

• Be in the form of a study, survey, or poll.

Easy to confuse with social news, as the news is refer to as the media

Examples of social media

Blinklist, Facebook, Tweeter, YouTube, Flikster….

Source cited

About.com

WHERE TO START

Investigate the different forms of existing social media’s

Create a plan of action on which and how many should

be used.

Join existing social media’s that are currently available.

Campaign start and finish dates

Surveys to track progress

Source Cited

eMarketer.com

WAYS THAT SOCIAL MEDIA IS NOW ACCESSED

Home PC

Smart Tablets

IPAD by Apple

XOOM By Motorola

Smart Phones

These major form of new technology is mainly responsible for increase in revenue

for many companies

ESTIMATED EXPOSURE & REVENUE GROWTH

Immediate boost where consumers likelihood to recommend a product after being

exposed to a campaign

with rates rising from 39% before exposure to 61% directly after.

55% of brand advocates studied were still recommending product one year after their

initial exposure.

Growth for smart phone purchases for 2010 estimated 55% annually compounded

Growth estimated by 2012 to be 71%

Source cited

eMarketer.com

Thank YouWe look forward to this venture and the future success of the company.

REFERENCES

Nations, Daniel. "What is Social Media? What are Social Media Sites?." About.com. http://webtrends.about.com/od/web20/a/social-media.htm.

"Social Campaigns Give Long-Term Boost to Brand Metrics." eMarketer. 4 Jan 2012: n. page. Web. 7 Jan. 2012. http://www.emarketer.com/Article.aspx?R=1008764

"Smartphones Turn Millions More Americans into Mobile Shoppers." eMarketer. 6 Jan 2012: n. page. Web. 7 Jan. 2012. http://www.emarketer.com/Article.aspx?R=1008769