This is an exciting and often confusing time for print magazines, websites and, most importantly, advertisers. The strong print magazines have survived and are better for it, while the digital world becomes ever more enticing and com-plex. What makes good sense for an advertiser?

Northwest Yachting Magazine is the regional stan-dard for all-around Northwest boating coverage. It’s available in good ‘ole print at local chandleries and online via an easy to use reader. The printed version continues to get snatched up while a whole new audience if forming online. The magazine is simply being read more than ever before.

If the web was simply about throwing a magazine up on the Internet, our job would be easy. The digital world presents new capabilities that demand a current approach. Up-to-the-second news, videos, photos and links engage a reader in an entirely different way than print. So we created nwyachting.com carefully to be a worthy digital counterpart. Like the magazine, it covers the full range of boating in the Pacific Northwest. The site allows us to cover a lot of things quickly that there simply isn’t space for in the magazine. Whether it’s a salmon derby wrapup, the video of last weekend’s rescue or the weather outlook for this com-ing weekend’s sailboat race.

We all know there’s no time to go check a bunch of web sites every day, no matter how good they are. Further-more, email inboxes are awash with spam. We’ve created the simple, quick-hit, every-other-week Fore & Aft newsletter to loook forward to what’s coming and aft at what’s been on the site. In seconds readers see what they need to know and can click on it directly. It has exceptionally high (40-50%) open rate and link clicks. It is exceptional exposure at low cost.

As a Northwest Yachting Magazine advertiser, you automatically get online advertising via the digital version of the magazine. By adding website and or e-news-letter adertising, you also get access to the the thousands of readers who visit nwyachting.com or open Fore & Aft for the full digital experience. If you’re not a current advertiser, contact Bruce Hedrick to create a program that suits your needs.

See page 2 for advertising options and rates or email BruceHedrick (Bruce@NWYachting.com or Kurt Hoehne (Kurt@NWYachting.com).

August, 2014

A Confused Sea

Print: Online or On-lap

What Web Sites Are For

Fore and Aft Newsletter

Get It All

Northwest Yachting DigitalIntroductory Pricing for Current Advertisers

Page 2, introductory pricing nwyachting.com.

Our Numbers (from Google Analytics, growing steadily)

10,000+ views monthly5,000+ individual “sessions”4,000+ individualsAverage time on site, 2+ minutes.Average pages/session, ~2.

Fore and Aft Newsletter: ~1000 (and growing)

Advertising Options/Introductory Pricing for Northwest Yachting Magazine Advertisers. Prices are for one month/31 days. Ad Position Size Cost/month

LeaderboardSeen at the top of each page through-out site, shared w/ up to 2 others

728 x 90 $200

HeaderSeen at top of categories and posts

624 x 77 Part of own-a-category package

Sidebar standalone 300 x 250 $400

Sidebar Shared(rotates with 2 other ads)

300 x 250 $200

Sidebar Broker Boat Special 180 x 150 (see below)

Fore and Aft Header 600 x 74 $200

Brokers Special

If you’re an existing brokerage advertiser, this side-bar banner ad is for you. One week of advertising to get the word out for a specific boat.

$99/2 weeks

Own-a-Category

Dominate a category (fishing, sailing etc). Header ad on category blog page and all category posts; Header Ad on category calendar; Thumbnail ad in Fore and Aft,

$500

Sponsored Video

We will post your 1 to 5-minute video on our site and on our Youtube Channel where it will remain at least 6 months.

$500

Sponsored Link

Create a post and we’ll run it in the appropriate category. It will be marked as a sponsored link.

free

Acceptable File Types: .jpeg, .jpg, .gif, .png Need help creating the ad? We’ll be happy to help for a small fee. All ads subject to approval.

Leaderboard

Sidebar

Header