Neko Case live at 50 Kent, Northside Festival

MEDIA2017 COMPANY OVERVIEW

WE ARE Northside was built to make sure your brand isn’t left behind. We create the engaging content and experiences that your consumers want. We create community through relevant platforms and develop the authentic relationships your brand needs.

Northside’s mission is to define what’s next across the cultural landscape through content and experience.

Prince Rama performing at SummerScreen

NORTHSIDE

PERFORMANCE & EVENTS

WHAT WE’VE BUILT

TALENT & INFLUENCERS

CONTENT CREATION

AUDIENCE & DISTRIBUTION

The All-Star BBQ chefs at Taste Talks Brooklyn

OWNED & OPERATED

Northside Innovation Closing Night Party Presented by Huge, Northside Festival

MEDIA + EVENT PROPERTIES

NORTHSIDEFESTIVAL

JUNE

Northside is massive annual showcase of 'what's next' in

Music, Video, and Innovation with over 400+ bands, 50+

thought leaders in non-traditional content, and 150+ tech

leaders. Northside attracts over 100,000 people over 6 days.

450 BANDS

300 SPEAKERS

40 VENUES

50 ARTISTS

6 DAYS 50 VENUES3 OUTDOOR STAGES

110,000 ATTENDEES

83 MILLION MEDIA IMPRESSIONS

750 PRESS IN ATTENDANCE

50 MILLION SOCIAL REACH

BROOKLYN

Click here for the 2017 Northside Festival Sponsorship DeckThe Urban Outfitters Stage on Bedford Ave at Northside Festival

TASTE TALKSSEPTEMBER - NOVEMBER

Taste Talks is a national event series, content platform and

awards program that explores new ideas in culinary and

invites food enthusiasts and top chefs to participate in

unique food experiences within thriving culinary communities

throughout the country.

Influential chefs, entrepreneurs, writers, farmers, musicians,

restaurateurs, and other industry professionals take to the

stage and to the kitchen for original programming, tastings,

conference events, exclusive dinners, outdoor cookouts, and

after-parties.

Taste Talks, now in its fourth year, is a one-of-a-kind

opportunity to experience and celebrate what’s next in our

ever-changing world of food.

BROOKLYN CHICAGO LOS ANGELES MIAMI

Click here for the 2017 Taste Talks Sponsorship Deck

THE TASTYS AWARD SHOWFOOD & DRINK AWARDS

In 2016, Taste Talks introduced The Tastys, a dynamic,

high-profile food and drink awards program for a new generation

of food lover, celebrating culinary excellence from coast to coast.

The Tastys celebrate the future of taste by recognizing excellence

across three verticals: 1) Restaurants & Chefs, 2) Innovation and

3) Media.

The Tasty Awards are held yearly in Brooklyn at the Brooklyn

Academy of Music as part of the Taste Talks Food & Drink

Festival. The live awards ceremony is hosted by one of America’s

favorite personalities in front of 2,000 industry leaders, top chefs,

thinkers, creators, press and food influencers. 2016's host was

Mo Rocca, correspondent for CBS Sunday morning.

SUMMERSCREENJULY - AUGUST

SUMMERSCREEN is a six-week, free outdoor summer film

and music series that takes place in the Williamsburg

neighborhood of Brooklyn.

Each Wednesday in July and August, over 5,000 attendees

gather in Mccarren Park to enjoy a curated lineup of cult

classic film live music from emerging bands, and some of

the finest food and drink from local vendors.

For the past 10 years, SummerScreen has been bringing

together creative types to hang with their peers in the

comfort of their own Brooklyn backyard.

BROOKLYNClick here for the 2017 SummerScreen Sponsorship Deck

BROOKLYN MAGAZINE

BKMAG.com

A monthly print and daily digital publication

celebrating the charm and authenticity that

makes the borough the darling of

independent-minded New Yorkers with a

creative streak. Celebrating and identifying

Brooklyn leaders in Food & Drink, Art,

Design, Music, Film, Fashion and more.

Click here for the 2017 Brooklyn Magazine Print Media Deck

Click here for the 2017 Northside Digital Media Deck

NORTHSIDE CULTURE NETWORKMONTHLY PRINT PUBLICATIONS

Custom published program guides for

leading NYC cultural institutions

including the Brooklyn Academy of

Music (BAM), The Joyce Theater and

Playwright Horizons.BAMBILLFor more than 150 years, BAM has

been the home for adventurous

artists, audiences, and ideas, with

world renowned programming in

theater, dance, music, opera, film,

and much more.

THE JOYCE THEATERThe Joyce Theater is considered

one of the premiere performance

venues for dance and attracts an

annual audience of more than

140,000.

PLAYWRIGHT HORIZONSPlaywrights Horizons is a writer’s

theater dedicated to the support

and development of contemporary

American playwrights, composers

and lyricists, and to the

production of their new work.Click here for the 2017 Northside Culture Network Media Kit

Northside Innovation Meetup Series Powered by DELL & WindowsPRO: How Technology is Scaling Social Good, Chicago

CREATIVEAGENCY

BRAND PARTNERSHIPS

Identify passionate and aspirational

communities that represent something greater

than their defined interest: food, music,

innovation

Build tentpole experiences to catalyze

national leadership and generate a stepping

stone to build a national community:

Northside Festival, Taste Talks

Leverage those influential

communities into national programs

for appropriate brands looking to

engage with thought leaders, build

brand, grow community and cultivate

targeted advocacy

NORTHSIDE

Northside leverages its own IP and production expertise to create custom content and experience programs for brand partners

METHODOLOGY

THE

PROOF

The Urban Outfitters StageLive on Bedford Ave, BrooklynNorthside Festival

CHALLENGE

Cultivate a relationship between Mount Gay Rum and a

class of makers who value craft above all else.

RESPONSEStart Something Old. A national event series and content

push celebrating the past, reinventing tradition and

inspiring a return to rum.

RESULT

Millions of views and thousands of attendees linking the

brand to the next generation of rum drinkers.

RÉMY COINTREAU

Click here to view some of the work

CHALLENGE

Reinvent the cereal bowl through interactive & exciting

live experience and custom content

RESPONSE

The Kellogg’s Cereal Bar Throwdown, a custom built,

iron-chef style live event activation and digital content

series cereal featuring notable chefs across the country

RESULT

20 influencer chef partnerships; >40 pieces of original

video content featured on Kellogg’s feeds; 5 live

experiences with massive engagement

KELLOGG’S

Click here to view some of the work

CHALLENGE

Endear the Dell & WindowsPro brands and its products

to the small business community.

RESPONSE

Northside Innovation. An editorial platform and

national event series contemplating trends, ideas and

challenges facing startups and small business owners.

RESULT

Marked brand lift and an increase in XPS line of

computers awareness across active markets.

DELL | MICROSOFT

Click here to view some of the work

MEDIA

Jesse SmithChief Revenue Officer

jesse@NorthsideMedia.com