June Monthly Report Neuro Northern California

Jason Brunswick

Your Favorite Pic of the Month Here!

6/23 - SF

The Swapaholics is an in-person event hostesses for Swap.com, and are national sustainable style and collaborative consumption experts based in Boston, MA. The Swapaholic sare dedicated to reviving the age-old clothing swap, spreading the love for secondhand style, and sharing their trendsetting take on budget fashion with modern swappers nationwide. Event in SF took placea at LuLu’s on Thursday June 23rd.

350 demo rich Female

tastemakers in Attendance

Most of Which were trying

Neuro for the 1st time!!!

BLOGGED VIA LINK ABOVE Last Thursday I finally got to experience my first swapping event with Swap Lulu’s - a clothing swapping event hosted by The Swapaholics and sponsored by online boutiqueLulu’s. Being the shopaholic that I am, this was the ultimate shopping experience without spending a lot of dough. The swap was held at the Madrone Studios in the Mission. Upon check-in I dropped off a bag of my unwanted clothes and was given a swap tote bag for later use. While we waited for the actual swap to start, I headed upstairs to the blogger/press party where we were greeted with some tasty bites from Pretzel Crisps, refreshing drinks from Neuro, and of course some vino too! Here I got to catch up with my favorite blogger friends as well as mingling with some new ones… and yes, this room was filled with nothing but stylish ladies!

http://www.shopsweetthings.com/post/7016596168/shopaholics-meet-swapaholics

Total Spend Total Return

ROI (Return – Spend)

$ 121.6 product

$4600 impression (Facebook, blogs blasts and more)

$4478.8

San Francisco Gay Pride

Impressions

Male 300,000

Female 250,000

14-17 5%

18-24 40%

25-34 30%

35+ 25%

During Event 550,000

Total Spend Total Awareness Return

Impressions

$1200 550,000 550,000

SF Pride is the largest Gay Pride Celebration currently held in the

US. Neuro Norcal decided to forgo a possible sponsorship with an un

returnable ROI for a fun loving guerilla activation balloon styles

San Francisco Gay Pride and Pink Party Itemized

Expenses Cost Created Oversized Balloons for Guerilla pride awareness campaign

$1200

Cases Sampled 0 Part time hours 0 Total Spend $1200

Neuro Awareness Campaign

around SF Gay Pride

Neuro Norcal Pride Activation

(Above) Pink Friday (25) Neuro Balloons Released – (Below) Pride (25) Neuro Balloon Released

•Three additional Neuro outlets were sold in surrounding and following this event in surrounding area’s. (32 incremental cases)

•Custom NorCal Neuro balloons: were a huge success and added value to the while gaining awareness in the lgbt without sampling. (***too many people to effectively sample with an kind of measureable or responsible roi made this guerilla balloon activation quite effective and successful***) •Viral: From the photos above and various networking sites, we are tracking hits and will follow up with total impressions and web hits at a TBD date.

Impressions

Male 300,000

Female 250,000

14-17 5%

18-24 40%

25-34 30%

35+ 25%

During Event 550,000 X 2 events + online impressions (facebook and sfgate) = 1,260,000

Neuro Activation Viralized

Cameron Colvin and Matt Overton Football Camp Norcal 6/24/2011

Cameron Colvin - Former 49er . UFL Las Vegas loco Matt Overton - Former Seahawk - UFL Omaha Night Hawks Chris Chooper - Raiders Antony Trucks - Redskins JY bond - Former NY Giants – UFL Heartfort Coloniels Kai Brown- UFL Sacramento Mountain Lion Terrell maze - SAC Mountain Lion Eddy Gonzolez- SAC Mountain Lion

Cameron Colvin and

Matt Overton

Matt Overtons NFL Pros 2 Youth Event - Tracy CA - June 26th 2011

(L) James Hodgins - St. Louis Rams & (R) Matt Overton Seattle Seahawks

Chris Cooper (L) of the Raiders & Jarrod Cooper (R) of the Panthers

(L) Chris Cooper - (R) Jarrod Cooper

Matt Overton - Seattle Seahawks

From (L) to (R) - Cam Colvin - 49ers / TJ Ward - Cleveland Browns / Anthony Trucks -

Buccaneers / Ra'Shon Harris - Pittsburg Steelers

Jarrod Cooper - Carolina Panthers (L) to (R) Cam Colvin - 49ers / Antony Trucks-

Buccaneers / Ra'Shon Harris - Pittsburg Steelers

(L) to (R) Marcus Maxwell - Seattle Seahawks / Cam Colvin - 49ers / Jarrod

Cooper- Panthers/ Anthony Trucks - Buccaneers

Chris Cooper - Raiders

NFL camp impressions Impressions

Male 80%

Female 20%

14-17 25%

18-24 20%

25-34 20%

35+ 35%

Neuro Impressions on Site Neuro Impressions off site

800 x 50 = 40,000 100,000 easy

Expenses Cost Cases Sampled $273.00 Part time hours 16 Total Spend $561

http://www.tracypress.com, http://www.tracyhighfootball.com and more pic’s via facebook and

tweets of Neuro on site from autograph session(s)

Total Spend Total Awareness Return

Impressions

$561 140,000 + 500,000

Savemart / Lucky Golf Tournament - 6/23 •7Up requested our assistance for this golf tournament to assist with Augusts buy ins.

•Golfer and Retailer alike were very impressed by the drinks and the display •Neuro brought tons of color to hole #11

•Impressions: Over 100 retail influencers golfers in attendance.

Retail Sampling

# Bottles Sampled

GASM 12 SONIC 13 SLEEP 0 SUN 5 BLISS 11 SPORT 8 TRIM 3 TOTAL 52

# Bottles Sold

GASM 5 SONIC 22 SLEEP 8 SUN 4 BLISS 40 SPORT 2 TRIM 2

TOTAL 83

Total In-store Hours

Hourly Wage

Cost (Hours * Wage)

Avg Bottles Sold Per Hour

22hrs $17 $374 “I love Bliss, I buy them by the cases!”

“Sonic helps me perform better throughout the

day!”

“I like that there is only 35 calories per bottle

not per serving!”

• Mollie Stones- 5/22, 5/27, 5/28, 6/3

• Frys- 5/27 • Bev Mo- 7/1, 7/2 • Woodland Market- 7/1 • Roberts Market- 7/1 • Nugget Market – 7/1 –

7/3

Neuro’s presence was well received at these sampling locations. Sales increased due to the sampling efforts of our team. Bliss and Sonic were the best selling skus.

Events - Sweet 16 From Norcal

# of Bottles Sampled

GASM 135

SONIC 185

SLEEP 25

SUN 265

BLISS 356

SPORT 235

TRIM 187

TOTAL 1388

Event # of Bottles Sampled

SWAP 220

Football Camp (MO)

450

Pride 120

Golf 220

Retail 83

NFL Seed 120

Influencer 160

TOTAL 1388

% Sampled

Male 40

Female 60

Total Spend Total Return ROI (Return – Spend)

$ 2576 749,005 746,429

Impressions

18-24 220,000+

25-34 400,000+

All Other Age 110,000+

Neuro Norcal’s Marketing Team is READY!!! R U?!?

Jason Brunswick – Marketing Manager Northern California jbrunswick@drinkneuro.com

Michael Sese – Lead Neuro Norcal

Nikki Nassiri – Lead Neuro Norcal