Northeast Beef Promotion InitiativeNortheast Beef Promotion InitiativeNortheast Beef Promotion InitiativeNortheast Beef Promotion Initiative

Foodservice Committee Update2009 Cattle Industry Annual Convention

FY 2008 Recap

New Foodservice Relationships – 30 Restaurant Shows Attended – 2

Flat Iron Chef Competition Restaurant Partnership Promotions – 4

Charlie Brown’s Steakhouse (2) Hoss’s Steak House GreenLeaf Grille

Beef Backer Award Winners – 2 regional; 1 national* Charlie Brown’s Steakhouse – chain* Maloney & Porcelli – independent

Total Expenses (Direct, Compensation, Overhead)

$92,175.18 (Budgeted $100,000)

GreenLeaf Grille Promotion Recap

Caesar Steak salad

Budgeted item to be 3% of menu sales mix; the salad promotion accounted for 4.85% of menu mix.

CT Hospitality Expo – September 2008

Booth & Sponsorship of the Flat Iron Chef Competition

CT Hospitality Expo, Continued…

2008 Beef Backer Award Winners

Charlie Brown’s SteakhouseMaloney & Porcelli

FY 2009 Foodservice Plan

Strategy & Objectives Extend the reach of national strategies & objectives Leverage beef’s appeal among consumers while

driving beef demand through innovation Increase value and quality of beef offered on the menu Build relationships with foodservice professionals Conduct partnerships with regional chains Disseminate veal materials when possible, as region

leads the nation in veal consumption

Future Partners

Bugaboo Creek Steakhouse Currently serving Flat Iron as result of successful menu item

at Charlie Brown’s Working on adding Ranch Steak or Chuck Roll cuts

The Greene Turtle Hoping to add Ranch or Denver Steak to menu

Questions ?

Thank you for your support of the Northeast Beef Promotion Initiative!