Social Media and You!?!

North Florida Chapter

AMS/NWA

Questions: shout them out or use the hash tag #WXbootcamp on Twitter

Google Plus, Hootsuite and Facebook Oh My!

#WXbootcamp

What is Google Plus?

•Google’s attempt at a social network (social layer)

•Started June 2011

•Currently 400 million users (100+ active)

•Integrated into all Google products–Search–Gmail–YouTube–Picasa #WXbootcamp

Hangout with your friends or by yourself

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Circles, Circles EverywhereCircles, Circles Everywhere

Facebook

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Facebook Good, Bad and Ugly1.Facebook pages ≠ profile

2.Profile page for your friends and family (Friend)

3.Profile page for your persona (subscribe)

4.Pages – for your business (Like)

5.Page posts only reach 12% of users (unless you

pay $$$ for a higher percentage)

#WXbootcamp

Facebook – the good, the bad and the ugly

• Only about 12% of people see your fan page posts.

• Google FB profile verses page differences

• Set up a profile page and

allow people to subscribe

• Facebook keeps changing the rules.

Consider your audience

• Remember you are talking to people• Better – act as if you are talking to one

person• Discuss topics people love (like the

weather)• Ask questions• Use personal pronouns and

contractions• Have a relaxed, friendly tone

#WXbootcamp

Keep it short

• People scan Facebook; they don’t read it. • The longer the post, the less engaging

fans find it. • Research shows that Facebook posts

with 80 characters or less receive 66 percent higher fan engagement

#WXbootcamp

Use an eye-catching image• There is no type of content that elicits a

better response than photos. • Posts with good pictures get better

visibility in the news feed due to the higher EdgeRank score.

• When you share photos, make sure they’re eye-catching in a smaller version.

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Other tips

•Add links to your post•Avoid complicated posts•Respond to people•Tell fans/subscribers what to do•Ask a question•Use a variety of posts•Paint a picture with your words

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Social Media Dashboards• Allows you to monitor and publish

•Hootsuite•TweetDeck•MediaFunnel•Sproat Social•Argyle Social•Seesmic –

•Just bought by Hootsuite•Plus many others…

#WXbootcamp

HootsuiteHootsuite

#WXbootcamp

Using Twitter - Hootsuite• To many retweets (RT) in your streams, filter them out –

• #nmwx OR #nmfire -filter:retweets

• Extraneous words in your streams, filter them out –

• snow OR rain OR wind OR ice –cream

• To many tweets from an annoying user in your streams , filter them out –

• #okwx OR #okice -centexwx –StormAlertsOK

• Set up a stream of local media, law enforcement, and power users –

• from:elpasotimes OR from:abc7breaking OR from:krqe OR from:LOSRanchosEM

• Hootsuite training document

• http://owl.li/dKXIV

• NWS Hootsuite training video - Twitter streams and searches - 

• http://owl.li/99HR4

Using Twitter – Hootsuite • For Sandy:

• Kept an eye on my home feed

• Created a #Sandy column in Hootsuite

• Found an awesome curated list

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The three “F’s”

Sniffing out fake, false and phony photos

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If it were only this easy

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Or this easy…

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But what about this one…

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Or this one…

What about this one…

What to do• Think first before you hit retweet• Does it make sense and/or look right• Try and trace the image back to it source• Drop the image into Google image search• Do a Tineye.com image search• Look at the images meta data

• Jeffrey’s Exif Viewer • Look for lists of fake photos

• http://owl.li/f6Hk3 • When in doubt don’t pass it along

#WXbootcamp

Tim Brice Tim Brice El Paso National Weather El Paso National Weather ServiceService http://about.me/timbrice http://about.me/timbrice @timbrice17@timbrice17

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