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North Coast Journal February 2012
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North Coast Journal CALIFORNIA LANDSCAPE CONTRACTORS ASSOCIATION CLCA North Coast Chapter www.clcanorthcoastchapter.org February 2012 North Coast Chapter Events February 21 st - “The Game of Marketing” with Jaco Grobbelaar, MBA – Graziano’s in Petaluma March 20 th - SOCIAL @ McNears in Petaluma – Come and fraternize with landscapers and suppliers!!!! February Dinner Meeting Tuesday February 21, 2012 Graziano’s in Petaluma 170 Petaluma Blvd. North 6:00 PM - $35 with RSVP ($40 at door) The Game of Marketing “You Can’t Play if you Don’t Know the Rules!” Successful marketing is not a random set of activities; it has an underlying structure and set of rules you must follow to be successful. The first thing you need to understand is how the game of marketing is played – and won. When you understand the game you can finally start to play it with some confidence. March Dinner Meeting North Coast Chapter SOCIAL SOCIAL Tuesday March 20 th Upstairs @ 6:00 PM McNears in Petaluma See RSVP Flier Inside Marketing Guru Jaco Grobbelaar MBA Broad Vision
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February 2012 CLCA North Coast Journal
Transcript of North Coast Journal February 2012
North Coast JournalCALIFORNIA LANDSCAPE CONTRACTORS ASSOCIATION
CLCA North Coast Ch
February 21st - “The GMarch 20th - SOCI
Tu
6:0
T“You Can
Successful maunderlying structufirst thing you need
and won. When y
SOCIAL
Marketing Guru
Jaco Grobbelaar
February Dinner Meeting
esday February 21, 2012Graziano’s in Petaluma
170 Petaluma Blvd. North
0 PM - $35 with RSVP ($40 at door)
he Game of Marketing’t Play if you Don’t Know the Rules!”
rketing is not a random set of activities; it has anre and set of rules you must follow to be successful. The
to understand is how the game of marketing is played –ou understand the game you can finally start to play it
apter www.clcanorthcoastchapter.org February 2012
North Coast Chapter Events
ame of Marketing” with Jaco Grobbelaar, MBA – Graziano’s in PetalumaAL @ McNears in Petaluma – Come and fraternize with landscapers and suppliers!!!!
with some confidence.
March Dinner Meeting
North Coast Chapter
SOCIALTuesday March 20th Upstairs @
6:00 PM McNears in Petaluma
See RSVP Flier InsideMBA
Broad Vision
CLCANorth Coast ChapterP.O. Box 1621
Sebastopol, CA 95473
RESPECTTHE EARTH…
PRESORTEDSTANDARD
MAILU.S. POSTAGE
PAIDPERMIT #105
PETALUMA, CA
RECYCLE
February 2012
In this Issue
Page 2.…………North Coast Partnership Program Application 2012Page 4………….State CLCA Honors 3 Members for ContributionsPage 5…….……What You Need to Know for Your 2011 Tax FilingPage 9………….Housing Markets ImprovePage 12…………How to Get Low Water Color in the GardenPage 19…………New USDA Climate Zone Map – Northward Warming Trends
Page 20………..About Our February Speaker – Jaco Grobbelaar
“This Publication is Printed on Recycled Paper”
North Coast Chapter of the California Landscape Contractors Association
Pa
Time to think about Partnering-up with North Coast in 2012
ge 2
North Coast Chapter Board Members
Immediate –CharlieCagwin
(415)Charlie.Thomp
PreJeff H
Gardenw(707)
jeff@garden
Secretary/H
LyndseyCoast Land
(707)lyndsey@
PresidLisa S
Cagwin(415)
lisa.stratton
TreBen K
Sonoma Mou(707)
sonoma_moun
Golf ChairMichael O’Connell
O’Connell Landscape(707) 462-9729 [email protected]
Membership ChairJohn GoldeyLandesign
(707) 974-1503 [email protected]
CLT State Committee LiaisonDave Iribarne
City of Petaluma(707) 778-4591
Program’s ChairOwen Mitchell
Mitchell Landscapes(415) 717-6214 [email protected]
Awards ChairLisa Stratton
Cagwin & Dorward(415) 798-1753
EducatSalvador
Garden(707)
slj@garden
PartnershipJeff
John Deer(925)
jjones@johndee
LWAAli D
SC(707)
ali@sc
Legislation CBrigid F
Cagwinbrigid.flagerm
ScholarKitty K
kitty_klingbe
Chapter Genera
North C
Phonehey
Page 3
Past PresidentThompson& [email protected]
sidentausmanorks, Inc.
974-5799worksinc.com
oliday Party
Kornmaierscape Mgmt.
332-8999coastlm.com
ent Electtratton
asureropsheverntain [email protected]
oast CLCA Executive Director& Journal Editor
Connie Salinas
P.O. Box 1621Sebastopol, CA 95473
707-829-5487 Fax [email protected]
ion ChairLedezma Jr.works, Inc974-5800works-inc.com
/Sponsor ChairJones
e Landscapes595-6115relandscapes.com
G ChairavidsonWA
547-1933wa.ca.gov
ommittee Chairlagerman
ship Chairlingberg
l Board Members
CLCA 2012 State Officers
PRESIDENTEric Watanabe
Signature Pools & Landscape(818) 993-0200
PRESIDENT-ELECT
Frank Niccoli, CWM
The Village Gardener, Inc.(650) 592-9440
EXECUTIVE DIRECTOR
Sharon McGuirePhone: (800) 448-2522, ext. 13
FAX: (916) 446-7692
rg
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The North Coast Chapter’s
2011 partners
We would like to thank and acknowledgethe following for signing on with our new
Sponsorship Program thus far!!!
DIAMOND PARTNERSHunter/FX Luminaire
Wyatt IrrigationHorizon
PLATINUM PARTNERSJohn Deere Landscapes
Ewing Irrigation
GOLD PARTNERSLCIS
CONTRACTOR PARTNERSCagwin & Dorward (2)
Gardenworks Inc.
The North Coast Chapter would like to thank all the above
companies who were 2011 “Sponsor Partners”
If you are interested in becoming a 2012 Partner, call Connie @ (707) 829-5487
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Cotati ● Materials Yard ● 8150 Gravenstein Hwy707-792-4695 www.shamrockmaterials.com
San Rafael – Materials & Showroom - 548 Dubois St 415-455-1575
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CHEERS!
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HAVE A GREAT 4TH OF JULY
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Russ ClarkeSales Representative
Happy Valentines Day
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3500 PETALUMA HILL ROAD
SANTA ROSA, CA 95404
(707) 543-8400
www.wzsupply.com
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