Virginia Tech Educational Pedagogy Keynote Presentation 2011
North Carolina Tech 4 Good Conference Keynote
-
Upload
beth-kanter -
Category
Social Media
-
view
464 -
download
2
description
Transcript of North Carolina Tech 4 Good Conference Keynote
Be Networked, Use Measurement, and Learn from Your Data Beth Kanter, Master Trainer, Author, and Blogger
NCTech4G June, 2014
Beth Kanter: Master Trainer, Author, and Blogger
@kanter
http://teamcoco.com/video/linkedin-11-07-2013
Beth 265,008
Conan 150,658
Broadband Mobile
Social Networks
3 Digital Revolutions
NGO Photography
If you can’t fly then run, if you can’t run then walk, if you can’t walk then crawl, but whatever you do you have to keep
moving forward.”
CRAWL
WALK
RUN
FLY
Maturity of Practice: Network Nonprofits
Linking Social with
Results and
Networks
Pilot: Focus one
campaign or channel
Incremental Capacity
Ladder of
Engagement
Content Strategy
Best Practices
Some measurement
and learning in all
above
Communications
Strategy
Development
Culture Change
Network Building
Many champions &
Influencers
Multi-Channel Engagement,
Content, and Measurement
Reflection and Continuous
Improvement
Share Pair
Where is your nonprofit now? What do you need to do to move forward?
Maturity of Practice: Crawl-Walk-Run-Fly
Categories Practices CULTURE Networked Mindset
Institutional Support CAPACITY Staffing Strategy MEASUREMENT Analysis Tools Adjustment LISTENING Brand Monitoring Influencer Research ENGAGEMENT Ladder of Engagement CONTENT Integration/Optimization NETWORK Influencer Engagement Relationship Mapping
A Networked Mindset: A Leadership Style
• Leadership through active social participation • Listening and cultivating organizational and
professional networks to achieve the impact • Sharing control of decision-making • Communicating through a network model,
rather than a broadcast model • Openness, transparency, decentralized decision-
making, and collective action. • Being Data Informed, learning from failure
Tips
• Get Their Attention • Show How It Amplifies
Their Work • Tweetutorials • Peer Pressure • Save Time • Networking Literacy –
Feed and Tune • Show Impact
http://www.bethkanter.org/afpcon/
North Carolina Early Childhood Foundation
“Being collaborative and transparent is part of our brand. We intentionally engage multiple organization and people in our work. For example, we formed a Blue Ribbon Committee of 30 of NC's distinguished business, philanthropic, and civic leaders. They provided input into our core principles and strategies and suggested other leaders we should engage to help us achieve our goal of closing the achievement gap and raising outcomes for all children at the end of third grade.”
Authenticity
Open and accessible to the world and building relationships
Making interests, hobbies, passions visible creates authenticity
Personality
I have work to do! Can finally tweet about our programs from my personal
account!
SOCIAL MEDIA IS PART OF EVERYONE’S JOB!
@rdearborn works for UpWell and she
LOVES sharks.
Leverage Staff Personal Passion In Service of Mission
Social Media Policy – All Staff Participate
http://www.bethkanter.org/staff-guidelines/
5 3 2 4 1
How social is your organization’s culture? What are some of your challenges?
The Data Informed Nonprofit
Data-Informed Culture: It starts from the top!
Do Something.org
Tear down those silos and walls around data …
More time think about that the data, then collect it
140,000
120,000
100,000
80,000
60,000
40,000
20,000
140,000
120,000
100,000
80,000
60,000
40,000
20,000
Nonprofit Social Media Measurement Practice
Go Beyond Just Counting
Goal
Audience
Cost
Benchmark KPI
Tool
Insight
Measurement Discipline: But Start Small
Pick The Right Data Point(s) To Track Outcomes
Data Literacy: Collect, Clean, Analyze, Visualize, Apply
• Sentiment
• Messaging
Content
Analysis
• Attitudes
• Preferences
Survey
Research
• Traffic
• Engagement
• Action Analytics
Pick the Right Tool To Get the Right Data
Step 7 – Analyze Results
Joyful Funerals Metrics Mondays
Reflection and Improvement: Learning from Data
1. Lead with a Networked Mindset and become more social
2. Different stages of maturity, requires incremental steps to improve organizational practice
3. Data informed culture starts at the top and embraces experiments with data
4. Data literacy - working with experts and improving organizational skills
5. Learn from your data!
Summary
Thank you!
www.bethkanter.org www.facebook.com/beth.kanter.blog @kanter on Twitter