NORTH CAROLINA ARTS COUNCIL

50th ANNIVERSARY

PROMOTIONAL TOOLKIT

CLICK TO JUMP TO:

Message from Governor Roy Cooper and First Lady Kristin Cooper

Logo Use and Recognition

Media Downloads

Marketing & Communications Plan

50th Anniversary Promotional Schedule at a Glance & Editorial Schedule

How to Connect

Media Resources

www.ncarts50.org

A message from Governor Roy Cooper and First Lady Kristin CooperClick here for a PDF to use in your playbills and promotional materials.

http://web4prod2-ncits.rhcloud.com/sites/default/files/50th_logos/Anniversary_Letter_%20Governor_and_First_Lady_Cooper.pdf

www.ncarts50.org

LOGO USE AND RECOGNITION

You can find all the logos and our visual guide here.

MEDIA DOWNLOADS

Facebook/Instagram Images - click image for full size

facebook cover photo facebook share photo instagram photo

Sample Facebook Posts

The North Carolina Arts Council’s worked to bring the arts to all 100 counties since 1967. We are grateful for their support and leadership, and we invite you to join us in celebration by visiting their 50th Anniversary web-site: http://bit.ly/2vmXWaQ #ncarts50

Happy 50th Anniversary to the North Carolina Arts Council, who’s championed North Carolina arts for 50 years. Learn about their dynamic work here: http://bit.ly/2vmXWaQ #ncarts50

Playbill Ads - click images for full size

http://ncarts.org/resources/grants/brand-materialshttps://files.nc.gov/ncarts/50th_logos/facebook_cover.pnghttps://files.nc.gov/ncarts/50th_logos/facebook_share.pnghttps://www.dropbox.com/sh/1ddr9wr7367aidd/AABKJIt1qfex8cfbfW10K2Ima?dl=0https://www.dropbox.com/sh/1ddr9wr7367aidd/AABKJIt1qfex8cfbfW10K2Ima?dl=0https://files.nc.gov/ncarts/50th_logos/instagram.png

www.ncarts50.org

Twitter Images - click image for full size

twitter cover photo twitter share photo

Sample Twitter Posts

The @NCArtsCouncil’s worked to bring the arts to all 100 counties since 1967. Learn how, here: http://bit.ly/2vmXWaQ #ncarts50

Join us for a special event dedicated to the @ncartscouncil’s 50th Anniversary #ncarts50 [insert link to your Statewide Arts Celebration event]

Celebrate the @NCartscouncil’s 50th Anniversary by attending a special arts event near you: http://bit.ly/2vmXWaQ. #ncarts50

The @ncartscouncil’s celebrated North Carolina’s rich artistic traditions since 1967. Their story here: http://bit.ly/2vmXWaQ #ncarts50

Happy Birthday to the @ncartscouncil, who’s supported artists & arts organizations like ours for 50 years. http://bit.ly/2vmXWaQ #ncarts50

50 years ago, the @ncartscouncil began working to provide arts for all citizens in NC. Learn more here: http://bit.ly/2vmXWaQ #ncarts50

The @ncartscouncil’s celebrated North Carolina’s rich artistic traditions since 1967. Their story here: http://bit.ly/2vmXWaQ #ncarts50

Happy Birthday to the @ncartscouncil, who’s supported artists & arts organizations like ours for 50 years. http://bit.ly/2vmXWaQ #ncarts50

https://files.nc.gov/ncarts/50th_logos/twitter_header.pnghttps://files.nc.gov/ncarts/50th_logos/twitter_post.pnghttps://files.nc.gov/ncarts/50th_logos/twitter_header.png

www.ncarts50.org

MARKETING & COMMUNICATIONS PLAN

OverviewThe North Carolina Arts Council has developed a three-part 50th Anniversary Campaign to raise the profile of the many ways the North Carolina Arts Council works to build on North Carolinians’ love for the arts as an: Arts Visionary

Economic Catalyst

Cultural Pathfinder

Education Champion

This campaign includes the 50 for 50 Artist Project, the podcast Arts Across NC, and the Statewide Arts Celebration. In-depth descriptions of each follow.

Key ObjectivesShare the impact of the North Carolina Arts Council over the last the last 50 years with our constituents, citizens and stakeholders

• Drive 100,000 visits to our special anniversary website, NCArts50.org, and social media outlets• Exceed 50,000 impressions in earned media (publicity)• Generate 50,000 views of the 50 for 50 Artist Campaign and podcast downloads of Arts Across NC

The Arts Council will use a grassroots/guerilla marketing approach to reinforce key 50th Anniversary promotions: 1) 50 for 50 Artist Project; 2) Arts Across NC; and the 3) Statewide Arts Celebration. Marketing strategies will include multimedia content development (video, podcast, narrative), paid advertising, proactive social media efforts and constituent engagement with the N.C. Arts Council anniversary celebration.

Key TacticsUtilize content marketing to assist our constituents and to reach citizens to create emotional connections and aspirational desires to participate in and support the arts.

• Execute new brand integration across all N.C. Arts Council mediums and with constituents. • Utilize multimedia assets as often as possible because of its increased storytelling potential.• Integrate 50 for 50 assets into rich social media ads, where feasible, to maximize views and increase click-

throughs to NCArts50.org.• Align timing of paid media and social media activities to drive arts event attendance.• Work with NC Media and online outlets to publicize promotions around the 50th anniversary.

https://www.ncarts50.org/50-for-50/https://www.ncarts50.org/podcasts/https://www.ncarts50.org/events/

www.ncarts50.org

50TH ANNIVERSARY PROMOTIONAL SCHEDULE AT A GLANCE

September October November April 2018 May 2018Print AdsOur State 1/3 Page Half Page Half PageRadio WUNC 91.5 FM88.9 FM90.9 FM

Week of 9/25

Week of 10/2Week of 10/9

TBD TBD

WNCW Spindale, 88.7; Boone 92.9; Char-lotte, 99.1/100.3; Wilkesboro

Week of 10/2Week of 10/9

TBD TBD

WNCWDown the Road Podcast, dedi-cated to 50th

Tuesday at 10:15 and Thursday at 4:30 (This Old Porch)

Tuesday at 10:15 and Thursday at 4:30 (This Old Porch)

Tuesday at 10:15 and Thursday at 4:30 (This Old Porch)

Tuesday at 10:15 and Thursday at 4:30 (This Old Porch)

Tuesday at 10:15 and Thursday at 4:30 (This Old Porch)

WFDD Piedmont Triad

Across the Blue Ridge – premiere epi-sode

Across the Blue Ridge-

Across the Blue Ridge

Across the Blue Ridge

WHQR Wilmington

Week of 9/25 Week of 10/2Week of 10/9

TBD TBD

Digital Facebook Paid Facebook Paid Facebook Paid Facebook PaidSocial Facebook, Twit-

ter, Instagram Facebook, Twit-ter, Instagram

Facebook, Twit-ter, Instagram

Facebook, Twit-ter, Instagram

Facebook, Twit-ter, Instagram

50 for 50 ArtistWeekly Cam-paign08.22.17 to 06.30.18

Video, podcast or narrative released weekly, Tuesday

Video, podcast or narrative re-leased weekly, Tuesday

Video, podcast or narrative released weekly, Tuesday

Video, podcast or narrative re-leased weekly, Tuesday

Video, podcast or narrative re-leased weekly, Tuesday

Arts Across NC Monthly

Released month-ly

Released monthly

Released month-ly

Released monthly

Released monthly

E Newsletters 2x Month 2x Month 2x Month 2x Month 2x Month

EDITORIAL SCHEDULEClick here.

http://web4prod2-ncits.rhcloud.com/sites/default/files/50th_logos/50thEditorialCalendar.pdf

www.ncarts50.org

HOW TO CONNECT

Read ArtMatters to Connect to News & Promotional Marketing OpportunitiesStay up-to-date on 50th Anniversary activities and other news from the N.C. Arts Council with ArtMatters. We deliver it to your inbox the first of every month. Subscribe here.

Distribute 50th Rack Cards & PostersTo order copies of the 50th anniversary rack cards and posters to distribute to your constituents and visitors contact us at ncarts@ncdcr.gov. [Materials available Sept. 11]

Engage OnlineYou can also help us engage arts participants and cultural visitors by connecting with the N.C. Arts Council’s social media channels. Follow our pages and give our content a retweet, like, or share with your own audiences. Tag us in any relevant social media promotions of your own.

Website: www.NCArts.org or wwwNCArts50.orgHash Tag: #NCArts50

Facebook: https://www.facebook.com/ncartsTwitter: https://twitter.com/ncartscouncil

Instagram: https://www.instagram.com/ncartscouncil/YouTube: https://www.youtube.com/user/NCArts

50 for 50 Artist PromotionWhat: The North Carolina Arts Council has supported thousands of talented artists in all genres since 1967. In honor of our anniversary, 50 renowned artists with North Carolina roots wish us a Happy 50th Anniversary by sharing their North Carolina arts story and reflecting on why public funding for the arts matters.

When: Every Tuesday morning at 10 a.m. starting August 22 through June 30, 2018

Promotional Plan:1. Weekly press release (distributed statewide). Special email to the hometown paper or media outlet of the

specific artists; social media campaign.2. If an artist currently lives in your city/county OR has a connection to your community the N.C. Arts Council

will contact you in advance and provide the profile and social media resources before we release/announce the specific 50 for 50 artists. This information will be embargoed until the Tuesday release.

http://search.ncarts.org/sub_org.php]ncarts@ncdcr.govhttp://www.NCArts.orghttp://wwwNCArts50.orghttps://www.facebook.com/ncartshttps://twitter.com/ncartscouncilhttps://www.instagram.com/ncartscouncil/https://www.youtube.com/user/NCArts

www.ncarts50.org

Arts Across NC PodcastWhat: Arts Across NC is a podcast about and by the North Carolina Arts Council. The podcast chronicles the North Carolina Arts Council’s role in fostering the arts in our state and the profound impact of our North Carolina’s thriving arts scene on artists. Host Sandra Davidson interviews a variety of arts leaders and N.C. Arts Council staff about the role of the Arts Council across North Carolina the last five decades.

When: The first Monday of every month, starting Sept. 4, 2017

Promotional Plan:1. Monthly press release and social media campaign.2. If the topic or interviewee relates to your organization or

community, we will notify you in advance and provide social media assets.

MEDIA RESOURCESBelow are a variety of resources to research local and regional media in North Carolina and across the country.

North Carolina New Media The NC Arts Council can provide you with an Excel file of the NC Department of Natural & Cultural Resources media list. Email: Rebecca.Moore@ncdcr.gov

News Media Yellow BookSubscription Fee for a directory of contacts for the country’s largest daily, weekly, and trade newspapers and magazines. It also contains lists of radio and television networks, television channels, and radio stations. An assignment index includes arts, culture, and entertainment reporters.

www.usnpl.com Contains a list of local newspapers, local magazines, and college newspapers.

Newslink.org This website sorts outlets by state and contains lists of business and specialty newspapers. Also covers TV and radio stations.

NPR.org The National Public Radio (NPR) website offers information on local NPR affiliates.

Stationindex.com Lists most TV stations in the top 210 media markets.

Radio Station World Search this website for television and radio stations in several categories.

Rebecca.Moore@ncdcr.govhttp://www.leadershipdirectories.com/Products/LeadershipinPrint/Media/NewsMediaYellowBook.aspxhttp://www.usnpl.comhttp://www.newslink.orghttp://www.npr.orghttp://www.stationindex.com/tv/http://radiostationworld.com/Locations/United_States_of_America/

Marketing & Communications Plan50th Anniversary Promotional Schedule at a GlanceMessage from Governor Roy Cooper and First Lady Kristin Cooper50th Anniversary Promotional Schedule at a Glance & Editorial ScheduleHow to Connect 50th Anniversary Promotional Schedule at a GlanceMEDIA RESOURCESLogo Use and Recognition CLICK TO JUMP TO:MEDIA DOWNLOADS

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