North America Market Trends - 2011

NORTH AMERICA MARKET UPDATE

March 10, 2011Reykjavik - Iceland

http://www.mcintl.com/

Agenda

Economy

Industry Trends

Research Project

Results Overview 2010

North American Opportunities

Economy

Dow Jones Industrial AverageWall Street Journal, February 25, 2011

Economy

• Unemployment dropped to 8.9% (March 4, 2011)

Economy

• Consumer sentiment climbs to 3 year high (Feb. 25, 2011)

• U.S. grew at 2.8% in 4th quarter of 2010, the most in 5 years (Feb 25, 2011)

Economy

• Annual CEO bonuses rose nearly 11% (Nov 14, 2010)

• Treasury: TARP money returned to taxpayers exceeds US$250 billion (Nov 23, 2010)

Economy

• Corporate profits were the highest on record last quarter (Nov 23, 2010)

• US$1.66 trillion (annual rate based on third quarter)• highest figure in 60 years• growth for seven consecutive quarters

Economy

• Starbucks to double store openings on economic recovery (Bloomberg.com – Nov 11, 2010)

• 500 new stores – more than one a day!• 100 in the U.S.• 400 overseas

Industry trends

Industry trends

• The Meetings Industry direct contribution• 1.8M corporate and business meetings, trade shows, conventions, congresses, incentive events and other meetings• US$263B in spending• 1.7M U.S. jobs

• Total Economic Output Meetings Output• US$907B in total U.S. economic activity• 6.3M U.S. jobs

Industry trends

• Meetings Industry volume. Lodging and attendees• 205M attendees• of the 1.8M, 1.3M are classified corporate

• 72% corporate• 28% association

• Direct Spending Breakdown• the meetings industry contributes US$263B in direct spending

• US$151B is meeting planning and production related• US$112B is travel and tourism related

Research Project

• N. A. ICCA• 1,355 series• representing 1, 176 organizations in

• USA• Canada

Top Industries

Average No. Attendees

Meeting Facilities


37%


36%

Programs

Programs generated in 2010

Pending Programs

24.8%RFPs generated in


Facts• an improved economic climate• a recognized meeting industry• an industry on the rebound

• increase in number of meetings• improvement of budgets• ROI • SMM• CSR• shorter lead time• value


Facts• steady association market• recovering corporate meeting market• still struggling incentive market


• International potential• Economy

• Global economy• Export push

• Associations• Increase membership • Market services• Share knowledge• Push by members

• Corporations• Expand global reach• it’s all about business


• What you need to know• Vast market


• What you need to know• Segmented and fragmented market

• over 1M associations • over 20,000 with offices• about 1,200 plan international events (about 6%)• growth of association management companies



• hundreds of corporations• flexible decision making process• corporate procurement dept.• meeting planners• strict governance• strategic meeting management policy• return on investment or return on objective



• endless number of intermediaries• independent meeting planners• meeting and incentive travel management companies• online meeting management• site selection firms• travel agencies• third party planners


• What you need to know about planners• over worked and under paid• no time to waste• poor knowledge of geography• still anxious when planning an international event• don’t know sq m, and prefer sq ft• used to hotels and don’t appreciate centers• need constant support• want it, now! ….• ….. and then you wait for them


• How to reach them• Trade events

• PCMA Annual Meeting:• January 8 – 11, 2011• Las Vegas, NV

• AMCInstitute• February 16 – 18, 2010• Uncasville, CT

• AIBTM• June 21 – 23, 2011• Baltimore, MD


• How to reach them• Trade events

• MPI WEC• July 23 – 26, 2011• Orlando, FL

• ASAE Annual Meeting & Exhibition• August 6 – 9, 2011• St. Louis, MI

• IMEX – America• October 11 – 13, 2011• Las Vegas, NV


• How to reach them• One-on-One appointments

2011 MCIntl

MCIntl

Thank you!

MCIntl

North America Market Trends - 2011

Business

Transcript of North America Market Trends - 2011