NORTH AMERICA / WINNERScurrent.effie.org/downloads/2018_NA_Effies_Winners.pdfBRAND EXPERIENCE:...

® Effie is a registered trademark / service mark of Effie Worldwide, Inc.Effie Worldwide is a 501(c)(3) nonprofit educational organization.

Awarding Ideas That Work

2018

NORTH AMERICA / WINNERS

2 2018 EFFIE AWARDS / NORTH AMERICA

BRAND EXPERIENCE: COMBINATION (LIVE, VIRTUAL, 360) BRAND EXPERIENCE: LIVE

BRONZE GOLD SILVER

Off The Street Club Boost Mobile Nike

Kids are Tougher than the Streets Off The Street Club

Boost Your Voice

Boost Mobile

Breaking2

Nike Inc.

Energy BBDO* 180LA* Wieden+Kennedy*Dirty RobberUncle Toad’s Media GroupMindshare

WINNERSThe North American Effie Awards honor the most effective marketing efforts of the year. An annual program, the competition attracts case studies from the most effective marketing communications efforts in the United States and Canada.

After two rounds of judging, those selected as winners represent cases that best demonstrated how they effectively solved a marketing challenge, connected with their target audience, and achieved the results to show it worked.

Award levels – gold, silver and bronze – were announced and presented at the 2018 North American Effie Awards Gala on Thursday, May 31, in New York City.

Congratulations to this year’s winners.

* Indicates lead agency

AUTOMOTIVE - VEHICLES BEVERAGES - ALCOHOL BEVERAGES - NON-ALCOHOL

SILVER SILVER BRONZE BRONZE

Subaru of America Hangar 1 Fog Point Modelo LIFEWTR

Share The Love

Subaru of America

Hangar 1 Fog Point Proximo Spirits

Fighting Spirit Stories Constellation Brands

LIFEWTR - More Inspired PepsiCo

Carmichael Lynch* ACHE*ExposureCulture CollideThe Media GrindStranger & Stranger

Ogilvy*Horizon Media

R/GA Chicago*GolinMotiveOMD

BRAND EXPERIENCE: LIVE BRAND EXPERIENCE: VIRTUAL/360 BRANDED CONTENT

BRONZE GOLD SILVER BRONZE

Budweiser U.S. Army HP Off The Street Club

Budweiser Goal-Synced Arena

Labatt Breweries of Canada

White Hats Wanted

U.S. Army

HP The Wolf

HP


Universal McCann*AnomalyVeritas CommunicationsMosaicBuzz Products

McCann New York*Universal McCann

Giant Spoon*Park PicturesExileA52Eleven Sound

Energy BBDO*


BRANDED UTILITY BUSINESS-TO-BUSINESS

BRONZE SILVER SILVER BRONZE

Nicoderm CQ HP IBM Chase Ink

MyQuit Support Program

GSK

HP The Wolf

HP

Watson Gets to Work

IBM

The Ripple Effect

JPMorgan Chase & Co.

Wunderman Health*PHDWeber Shandwick

Giant Spoon*Park PicturesExileA52Eleven Sound

Ogilvy* Droga5*ZenithOptimedia VaynerMedia

CARPE DIEM - PRODUCTS

GOLD SILVER BRONZE

State Street Global Advisors MoonPie Archer+Wolf, LLC

The Power of SHE

State Street Global Advisors

Carpe Eclipse

Chattanooga Bakery

The Biggest Sports Endorsement Deal of All Time

Archer+Wolf, LLC

McCann New York* Tombras* FCB Chicago*Lord + ThomasCurrentFND Films

CARPE DIEM - SERVICES CORPORATE REPUTATION

SILVER GOLD SILVER

Off The Street Club State Street Global Advisors Procter & Gamble “My Black is Beautiful”


The Power of SHE


It’s time to talk about The Talk

Procter & Gamble

Energy BBDO* McCann New York* BBDO New York*Hearts & ScienceEgamiBarefoot Proximity

CORPORATE REPUTATION DAVID VS. GOLIATH

BRONZE BRONZE BRONZE

Avon GE Farmers Insurance

Boss Life

New Avon, LLC

Balance The Equation

GE

We Know From Experience Campaign

Farmers Insurance

Terri & Sandy* BBDO New York*VaynerMedia

RPA*ZenithOptimediaKelton


ENGAGED COMMUNITY ENTERTAINMENT & SPORTS

GOLD SILVER SILVER BRONZE

U.S. Army Bleacher Report Hulu Halo Wars 2

White Hats Wanted

U.S. Army

Up Your Game

Bleacher Report

Her Story is Our Story: The Laws of Gilead

Hulu

War of Wits

Microsoft


Johannes Leonardo* Universal McCann LA*ArsenalCreativeCivic Entertainment GroupSocial CodeSuite Spot

215 McCann*Carat

FASHION FINANCE

SILVER GOLD SILVER BRONZE

adidas Originals State Street Global Advisors

Principal Financial Group Charles Schwab

Future

adidas

The Power of SHE


We Can Help You Plan For That

Principal Financial Group

Ask Questions, Be Engaged, Own Your Tomorrow

Charles Schwab

Johannes Leonardo* McCann New York* TBWA\Chiat\Day Los Angeles*Prometheus

Mekanism*Sister

FINANCIAL CARDS GOVERNMENT, INSTITUTIONAL & RECRUITMENT

BRONZE GOLD GOLD

Chase Ink Sandy Hook Promise U.S. Army

The Ripple Effect

JPMorgan Chase & Co.

Evan

Sandy Hook Promise

White Hats Wanted

U.S. Army

Droga5*ZenithOptimediaVaynerMedia

BBDO New York*Dini von Mueffling Communications


GOVERNMENT, INSTITUTIONAL & RECRUITMENT HOME FURNISHINGS & APPLIANCES

BRONZE BRONZE BRONZE BRONZE

Equality NC Off The Street Club U.S. Air Force Samsung Home Appliances

Stop HB2

Equality NC

Kids are Tougher than the Streets

Off The Street Club

U.S. Air Force

U.S. Air Force

Right at Home

Samsung Electronics America, Inc.

McKinney* Energy BBDO* GSD&M*Media Monks

McKinney*StarcomR/GA


HOUSEHOLD SUPPLIES & SERVICES

SILVER BRONZE BRONZE

Brawny® Mr. Clean Tide

Strong Brands Take Stands

Georgia-Pacific

Cleaner of Your Dreams

Procter & Gamble

Bradshaw Stain

Procter & Gamble

Cutwater* Leo Burnett Toronto*Citizen Relations

Saatchi & Saatchi*Marina Maher Communications LLCTaylor StrategyHearts & ScienceMKTG

INSURANCE LEISURE & RECREATION MEDIA & ENTERTAINMENT COMPANIES

SILVER BRONZE SILVER

Farmers Insurance Ancestry The New York Times

We Know From Experience Campaign

Farmers Insurance

Declaration Descendants

Ancestry

The Truth is Hard to Find

The New York Times

RPA*ZenithOptimediaKelton

Droga5*OMDWeber Shandwick

Droga5*

MULTICULTURAL & LIFESTYLE SEGMENTS


Procter & Gamble “My Black is Beautiful”

Barba Men’s Grooming Boutique Pantene


Procter & Gamble

Strands for Trans

Barba Men’s Grooming Boutique

All Strong Hair Is Beautiful: How Pantene Built Brand Love & Credibility with African American Women

Procter & Gamble

BBDO New York*Hearts & ScienceEgamiBarefoot Proximity

Terri & Sandy* Grey New York*TownhouseDevriesHearts & Science

PACKAGED FOOD PERSONAL CARE PET CARE

GOLD BRONZE SILVER BRONZE

Dinty Moore® Stew Oscar Mayer U by Kotex Pedigree

Lumberjacks Eat Moore

Hormel Foods Corporation

Oscar Mayer - “For the Love of Hot Dogs”

Oscar Mayer

It’s Me It’s Not My Period

Kimberly-Clark

Feed The Good

Mars, Inc.

BBDO Minneapolis*PHD

mcgarrybowen*StarcomOlson Engage

Ogilvy*Mindshare*Veritas CommunicationsBarrows

BBDO New York*StarcomMediaComWeber Shandwick


RENAISSANCE RESTAURANTS

GOLD SILVER BRONZE

The New York Times Nutro Taco Bell


The New York Times

Feed Clean Gives Life To Dying Brand

Mars, Inc.

Ruffling the Feathers of the Chicken Establishment

Taco Bell

Droga5* BBDO San Francisco*Weber ShandwickStarcomMediaComCatapult Marketing

Deutsch LA*DigitasLBiSpark FoundryEdelmanOctagon

RETAIL SEASONAL MARKETING SMALL BUDGETS - PRODUCTS

BRONZE SILVER GOLD SILVER

CarMax Febreze State Street Global Advisors

Procter & Gamble “My Black is Beautiful”

CarMax 101

CarMax

Halftime Bathroom Break

Procter & Gamble

The Power of SHE



Procter & Gamble

McKinney*WassermanHorizon Media

Grey New York*POSSIBLECitizen RelationsThe Integer Group

McCann New York* BBDO New York*Hearts & ScienceEgamiBarefoot Proximity

SMALL BUDGETS - PRODUCTS SMALL BUDGETS - SERVICES

BRONZE SILVER BRONZE BRONZE

The New York Times Off The Street Club Barba Men’s Grooming Boutique

Highmark Blue Cross Blue Shield Delaware


The New York Times


Off The Street Club

Strands for Trans

Barba Men’s Grooming Boutique

Blue Hen

Highmark Health

Droga5* Energy BBDO*

Terri & Sandy*

Partners + Napier*dPostPushMP

SNACKS & DESSERTS SOFTWARE & APPS


MoonPie DOVE Chocolate IBM

MoonPie Social Media

Chattanooga Bakery

DOVE: Igniting A New Vision In An Old Category

Mars, Inc.

Watson Gets to Work

IBM

Tombras* BBDO New York*The Integer GroupWeber ShandwickMediaComStarcom

Ogilvy*


SOFTWARE & APPS SUSTAINED SUCCESS - PRODUCTS

BRONZE BRONZE GOLD

IBM MailChimp Arby’s

Watson Tops the Charts

IBM

Did You Mean MailChimp?

MailChimp

Arby’s: We Have the Meats

Arby’s Restaurant Group, Inc.

Ogilvy* Droga5*PHD

Edelman*Fallon*MoxieInitiative

SUSTAINED SUCCESS - PRODUCTS

SILVER SILVER BRONZE

DICK’S Sporting Goods Extra Gum Budweiser

How building a strong brand saved a big box retailer

DICK’S Sporting Goods

A Novel Approach to Growth

Mars, Inc.

The Budweiser Red Light – The First Goal Synced Red Light

Labatt Breweries of Canada

Anomaly* Energy BBDO*MediaComStarcomOlson Engage

Anomaly* MosaicUniversal McCannVeritas Communications

SUSTAINED SUCCESS - PRODUCTS SUSTAINED SUCCESS - SERVICES

BRONZE SILVER SILVER BRONZE

Nissan Canada Inc. Prudential US Centers for Disease Control and Prevention truth

Conquer All Conditions

Nissan Canada Inc.

Bring Your Challenges

Prudential

Tips From Former Smokers

US Centers for Disease Control and Prevention/ Office on Smoking and Health

Be The Generation That Ends Smoking and #FinishIT

truth initiative

Juniper Park\TBWA* Droga5* Arnold Worldwide*PlowshareGolin

72andSunny*

TRANSPORTATION YOUTH MARKETING

GOLD SILVER SILVER

Virgin Atlantic Airlines JetBlue Airways U by Kotex

The Bright Side Of Brexit

Virgin Atlantic Airlines

Little Tickets

JetBlue Airways

It’s Me It’s Not My Period

Kimberly-Clark

Figliulo and Partners* SwellShark*Hungry Inc.RSA Films

MullenLowe U.S.* Ogilvy*Mindshare*Veritas CommunicationsBarrows


HEALTH EFFIES

DISEASE AWARENESS & EDUCATION: ADVOCACY

SILVER SILVER BRONZE

Ontario Ministry of Health & Long Term Care truth Canadian Down Syndrome

Society

Be a Failure

Ontario Ministry of Health & Long Term Care

Stop Profiling

truth initiative

Down Syndrome Answers Canadian Down Syndrome Society

BBDO Toronto*Hidden Trail MediaRooster PostCylinder Sound

72andSunny* FCB Canada*

DISEASE AWARENESS & EDUCATION: PHARMA/CORPORATE HEALTHCARE - OTC

GOLD SILVER BRONZE

Ulta Beauty Dr. Scholl’s Bayer Aspirin

Time Is A Beautiful Thing

Ulta Beauty

Dr. Scholl’s: A Brand on the Move

Bayer Healthcare

Bayer Aspirin - Making Heroes of Us All

Bayer Healthcare

MullenLowe Winston-Salem* Energy BBDO*MediaComiCrossingMatch MG

Energy BBDO*MediaComiCrossing

HEALTHCARE - OTC HEALTHCARE SERVICES

BRONZE GOLD GOLD

Robitussin Allegheny Health Network Highmark Blue Cross Blue Shield Delaware

It’s Never Just a Cough Pfizer Consumer Healthcare

#LivingProof Highmark Health

Blue Hen

Highmark Health

Grey New York*Tribal WorldwideCoyne PR

Doner Advertising*AssemblyResults Digital

Partners + Napier*dPostPushMP


DATA-DRIVEN / PROGRAMMATIC MEDIA IDEA

SILVER BRONZE GOLD

Aveeno Theraflu State Street Global Advisors

Aveeno’s Data Driven Masterbrand

Johnson & Johnson

Creating Media Faster than the Flu

GSK

The Power of SHE


J3*Roberts + LangerCadreon

PHD*The Weather CompanyWunderman Health

McCann New York*

MEDIA EFFIES

MEDIA IDEA MEDIA INNOVATION - EXISTING CHANNEL

SILVER BRONZE GOLD

U.S. ArmyCanadian Down SyndromeSociety State Street Global Advisors

White Hats Wanted

U.S. Army

Down Syndrome Answers

Canadian Down Syndrome Society

The Power of SHE



FCB Canada* McCann New York*

The Media Effies Are Proudly Sponsored By:


POSITIVE CHANGE EFFIES

POSITIVE CHANGE: ENVIRONMENTAL - NON-PROFIT POSITIVE CHANGE: SOCIAL GOOD - BRANDS

BRONZE GOLD SILVER BRONZE

Lonely Whale Foundation

State Street Global Advisors Whirlpool Boost Mobile

Stop Sucking Lonely Whale Foundation

The Power of SHE State Street Global Advisors

Care Counts

Whirlpool

Boost Your Voice Boost Mobile

POSSIBLE - SEATTLE* McCann New York* DigitasLBi Chicago*Ketchum

180LA*

POSITIVE CHANGE: SOCIAL GOOD - NON-PROFIT


Sandy Hook Promise Big Brothers Big Sisters of Tampa Bay Off The Street Club

Evan

Sandy Hook Promise

The Florida Man Project

Big Brothers Big Sisters of Tampa Bay


Off The Street Club

BBDO New York*Dini von Mueffling Communications

22squared*MarmosetSlice

Energy BBDO*

In collaboration with the World Economic Forum


GLOBAL EFFIES

FAST MOVING CONSUMER GOODS/FMCG (MULTI-MARKET) MEDIA IDEA (MULTI-MARKET)


True Match Lysol OMO

All worth it

L’Oreal Paris

Protect Like A Mother

Reckitt Benckiser

Not another Tide Ad. But, the Dullest one in History showing the Least Active Kids in History.

Unilever MENA

McCann London*McCann ParisMcCann Melbourne

McCann New York* FP7/DXB (A part of McCann Worldgroup)* PHD UAEMagna MENA DubaiMint MENA

OTHER PRODUCTS & SERVICES (MULTI-MARKET) RETAIL (MULTI-REGION)

GOLD GOLD

Apple adidas Originals

The Rock X Siri

Apple Inc.

Original is Never Finished

adidas

TBWA\Media Arts Lab*OMD

Johannes Leonardo*

The Global Effie Awards honor the year’s most effective global marketing ideas - ideas that work in multiple worldwide markets. 2018 Global Effie winners were chosen after two rigorous rounds of judging in multiple cities across the globe. Top global marketers gathered in Singapore, Sao Paulo, London and New York City to select the most effective global marketing communication efforts of the year.

Those selected as winners represent cases that best demonstrated that their objectives were challenging, and the results achieved were significant in the context of the Global competition. Effie Worldwide offers two ways to enter the Global Effie Awards: the Multi Market Track is open to all efforts that have run in at least three markets, and the Multi-Region track accepts entries that have run in at least four markets and two regions.

Award levels - gold, silver and bronze - were announced and presented at the 2018 North American Effie Awards Gala on Thursday, May 31 in New York City.

Congratulations to this year’s winners.

The Global Effies Are Proudly Sponsored By:

NORTH AMERICA / WINNERScurrent.effie.org/downloads/2018_NA_Effies_Winners.pdfBRAND EXPERIENCE:...

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