Sustainable and innovative businesses: Findings from seven Nordic cases

Presentation Nordic Marine Innovation Conference, 25 January 2012

9 billion people (2050)

Fisheries: Fully exploited

70 % increase in food consumption

3 billion new middle class consumers (2050)

Innovation

Pollution

Sustainability key in CFP

National regulation

Why and how do selected companies in the Nordic marine sector succeed in integrating sustainability in their innovation processes and business model?

•  What are we talking about?

•  Who leads the way?

•  What are they doing right?

•  Company reports

•  Journal articles

•  Advice from panel of experts

•  Interviews, field visits

•  Limits: Focus on company story, not evaluation of sustainability track record

Agenda About the study

Definitions: What are we talking about?

Sustainable development - marine sector

Protect fisheries Marine resources can be harvested at solid levels now and in future generations

Avoid pollution The activity does not entail pollution or unwanted change in marine ecosystems, including biodiversity

Feed the world The activity caters to the long-term needs of fishermen, companies and consumers

Sustainable innovation:

New products, services, production methods or models of organisation, which, in a profitable way, help solve or mitigate sustainable development challenges

Case studies: Who leads the way?

Matorka: A revolution in sustainable aquaculture?

Aker BioMarine Cooperating with environmental

organisations to develop sustainable harvesting techniques and

competitive advantage

Lyngsoe Systems: Using the power of IT to promote sustainability

Marine Harvest: ��� New and sustainable approaches to tackling sea-lice

Salmon from the Faroe Islands: A turnaround from infections and economic crisis towards sustainability and profits

EWOS: Protecting wild fish stocks by reducing marine ingredients in feed to the aquaculture sector

Using fish rest-rawmaterial to produce

high-end medical products

Findings: What are they doing right?

Thinking ahead

Sector survival

Longterm view

Beyond today’s market

Fish + x = true

Combine resources from two sectors

Draw on networks outside the sector

Innovation: Radical or stepwise

Gradual improvements

Challenging existing business models

Proactive approaches to regulation

Capitalise on business opportunities in existing regulations

Future regulations - lobby for good

Friendly with R&D

In-house

Cooperation

Copy cat

Innovation across the value chain

Vertical integration

Cooperation with wider network

Use the whole fish

Waste management

Waste as cheap raw material

New products

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