Nordic Life Science Challenge 2014 Business Plan Presentation
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Transcript of Nordic Life Science Challenge 2014 Business Plan Presentation
? Business plan – what the …? Nordic Life Science Innova;on Challenge [email protected]
Me
Me
IntelliClone AB
Stockholm Science City Founda;on
Funded by: § Karolinska Ins,tutet § KTH Royal Ins,tute of Technology § Stockholm University § Stockholm School of Economics § City of Stockholm § City of Solna § Stockholm County Council
Mission: To develop an a/rac2ve environment to enhance the life science ac2vi2es in Stockholm Life
Stockholm Science City Founda;on
Mission: To develop an a/rac2ve environment to enhance the life science ac2vi2es in Stockholm Life
• Stockholm Life – the brand name for all life science ac,vi,es in Stockholm
Stockholm Life
Innova;on
Innova;on
“The goal of innova.on is posi.ve change, to make someone or something be8er”
The power of WHY
What do you need a business plan for?
Sell the team • Quali,es • Network • Passion Sell the opportunity • Market & profit poten,al • Strategy to unlock profit • The WHY For clients/employees/suppliers • Communicate the WOW!
SELL!
For Founders • Structure your ideas • Get the team on the same page • Market research For Investors • Marke,ng document • Raise money For clients/employees/suppliers • Communicate the WOW!
Me Who should write it?
Nuts & bolts of business plans
Execu;ve s
ummary
Purpose: To convince reader to read on! Content: All key elements of your business plan
The proble
m
The underlying magic
The customers
Everybody who doesn’t want to get wet in the rain
The customers
Everybody who doesn’t want to get wet in the rain
Business model
Who has your money in their pocket? … and how are you going to get it?
How are you going to make money from your idea?
Who will be paying for your product?
or
Business model
Business model
Business model
Marke;ng & Sales plan
Nuts & bolts of business plans • Execu;ve summary • The Problem • The Solu;on • Underlying magic (USP) • The customer (market analysis) • Compe;;on • Business model • Marke;ng & Sales plan • Management team • Financial projec;ons & key metrics • Current status & what’s next • What do I want from you?
Further reading
Further reading hNps://www.youtube.com/watch?v=sioZd3AxmnE hNps://www.youtube.com/watch?v=lPKm-‐dIIIkY hNps://www.youtube.com/watch?v=dgCxt5gfaqw