NORCAT Hot Topics - Social Media and Online Marketing featuring Stuart MacDonald
description
Transcript of NORCAT Hot Topics - Social Media and Online Marketing featuring Stuart MacDonald
![Page 1: NORCAT Hot Topics - Social Media and Online Marketing featuring Stuart MacDonald](https://reader037.fdocuments.net/reader037/viewer/2022110306/55499c5bb4c90507608b4d23/html5/thumbnails/1.jpg)
Social Media & Online Marketing
Presented by Stuart MacDonaldFebruary 13, 2013
[email protected]: @stuartma
LinkedIn: linkedin.com/in/stumacdonald
![Page 2: NORCAT Hot Topics - Social Media and Online Marketing featuring Stuart MacDonald](https://reader037.fdocuments.net/reader037/viewer/2022110306/55499c5bb4c90507608b4d23/html5/thumbnails/2.jpg)
![Page 3: NORCAT Hot Topics - Social Media and Online Marketing featuring Stuart MacDonald](https://reader037.fdocuments.net/reader037/viewer/2022110306/55499c5bb4c90507608b4d23/html5/thumbnails/3.jpg)
Big Thing Number One:Social Media
![Page 4: NORCAT Hot Topics - Social Media and Online Marketing featuring Stuart MacDonald](https://reader037.fdocuments.net/reader037/viewer/2022110306/55499c5bb4c90507608b4d23/html5/thumbnails/4.jpg)
![Page 5: NORCAT Hot Topics - Social Media and Online Marketing featuring Stuart MacDonald](https://reader037.fdocuments.net/reader037/viewer/2022110306/55499c5bb4c90507608b4d23/html5/thumbnails/5.jpg)
Social Media is going to where people are talking and being a part of the conversation. It is as it’s always been, but faster, broader & longer lasting
You are how you are and what people say about you online.
![Page 6: NORCAT Hot Topics - Social Media and Online Marketing featuring Stuart MacDonald](https://reader037.fdocuments.net/reader037/viewer/2022110306/55499c5bb4c90507608b4d23/html5/thumbnails/6.jpg)
We All Participate In Social Media
![Page 7: NORCAT Hot Topics - Social Media and Online Marketing featuring Stuart MacDonald](https://reader037.fdocuments.net/reader037/viewer/2022110306/55499c5bb4c90507608b4d23/html5/thumbnails/7.jpg)
We All Participate In Social Media
![Page 8: NORCAT Hot Topics - Social Media and Online Marketing featuring Stuart MacDonald](https://reader037.fdocuments.net/reader037/viewer/2022110306/55499c5bb4c90507608b4d23/html5/thumbnails/8.jpg)
We All Participate In Social Media
![Page 9: NORCAT Hot Topics - Social Media and Online Marketing featuring Stuart MacDonald](https://reader037.fdocuments.net/reader037/viewer/2022110306/55499c5bb4c90507608b4d23/html5/thumbnails/9.jpg)
We All Participate In Social Media
![Page 10: NORCAT Hot Topics - Social Media and Online Marketing featuring Stuart MacDonald](https://reader037.fdocuments.net/reader037/viewer/2022110306/55499c5bb4c90507608b4d23/html5/thumbnails/10.jpg)
People are talking about subjects that matter to you and can help or hurt you in building your business. Each of these is a reflection on you, and an opportunity to engage with others.
![Page 11: NORCAT Hot Topics - Social Media and Online Marketing featuring Stuart MacDonald](https://reader037.fdocuments.net/reader037/viewer/2022110306/55499c5bb4c90507608b4d23/html5/thumbnails/11.jpg)
Should You Do It? Yes.
![Page 12: NORCAT Hot Topics - Social Media and Online Marketing featuring Stuart MacDonald](https://reader037.fdocuments.net/reader037/viewer/2022110306/55499c5bb4c90507608b4d23/html5/thumbnails/12.jpg)
![Page 13: NORCAT Hot Topics - Social Media and Online Marketing featuring Stuart MacDonald](https://reader037.fdocuments.net/reader037/viewer/2022110306/55499c5bb4c90507608b4d23/html5/thumbnails/13.jpg)
AwarenessConnectionSharingCredibility“Soapbox”
PromotionTrafficImageMoneyProfile
What Are Your Objectives?
How Will You Measure Them?
![Page 14: NORCAT Hot Topics - Social Media and Online Marketing featuring Stuart MacDonald](https://reader037.fdocuments.net/reader037/viewer/2022110306/55499c5bb4c90507608b4d23/html5/thumbnails/14.jpg)
Be thoughtful This stuff never goes away
Be authenticDemonstrate thought leadershipBe actively involvedIt will take time Stick with it
Guiding Principles
![Page 15: NORCAT Hot Topics - Social Media and Online Marketing featuring Stuart MacDonald](https://reader037.fdocuments.net/reader037/viewer/2022110306/55499c5bb4c90507608b4d23/html5/thumbnails/15.jpg)
Who Should Do It? Everybody.
![Page 16: NORCAT Hot Topics - Social Media and Online Marketing featuring Stuart MacDonald](https://reader037.fdocuments.net/reader037/viewer/2022110306/55499c5bb4c90507608b4d23/html5/thumbnails/16.jpg)
Who Should Do It? Everybody.
![Page 17: NORCAT Hot Topics - Social Media and Online Marketing featuring Stuart MacDonald](https://reader037.fdocuments.net/reader037/viewer/2022110306/55499c5bb4c90507608b4d23/html5/thumbnails/17.jpg)
Who Should Do It? Everybody.
![Page 18: NORCAT Hot Topics - Social Media and Online Marketing featuring Stuart MacDonald](https://reader037.fdocuments.net/reader037/viewer/2022110306/55499c5bb4c90507608b4d23/html5/thumbnails/18.jpg)
Social Media TodayInteractivity is now expected
You can’t just be one way You have to engageMany brands are becoming “personas”
Zappos JetBlue
Social tools are becoming customer service vehicles Feedback Engagement
![Page 19: NORCAT Hot Topics - Social Media and Online Marketing featuring Stuart MacDonald](https://reader037.fdocuments.net/reader037/viewer/2022110306/55499c5bb4c90507608b4d23/html5/thumbnails/19.jpg)
Social Media Bottom Line Have a plan Be authentic Engage Use all the tools Stick with it...or not Have objectives and monitor performance
Never forget You are how you are online
![Page 20: NORCAT Hot Topics - Social Media and Online Marketing featuring Stuart MacDonald](https://reader037.fdocuments.net/reader037/viewer/2022110306/55499c5bb4c90507608b4d23/html5/thumbnails/20.jpg)
Big Thing Number Two: Content Marketing
![Page 21: NORCAT Hot Topics - Social Media and Online Marketing featuring Stuart MacDonald](https://reader037.fdocuments.net/reader037/viewer/2022110306/55499c5bb4c90507608b4d23/html5/thumbnails/21.jpg)
![Page 22: NORCAT Hot Topics - Social Media and Online Marketing featuring Stuart MacDonald](https://reader037.fdocuments.net/reader037/viewer/2022110306/55499c5bb4c90507608b4d23/html5/thumbnails/22.jpg)
Content Marketing is using resonant
information to draw people to you – and get
them to engage with you
![Page 23: NORCAT Hot Topics - Social Media and Online Marketing featuring Stuart MacDonald](https://reader037.fdocuments.net/reader037/viewer/2022110306/55499c5bb4c90507608b4d23/html5/thumbnails/23.jpg)
Key Difference: You Own It
![Page 24: NORCAT Hot Topics - Social Media and Online Marketing featuring Stuart MacDonald](https://reader037.fdocuments.net/reader037/viewer/2022110306/55499c5bb4c90507608b4d23/html5/thumbnails/24.jpg)
Key Difference: You Own It
![Page 25: NORCAT Hot Topics - Social Media and Online Marketing featuring Stuart MacDonald](https://reader037.fdocuments.net/reader037/viewer/2022110306/55499c5bb4c90507608b4d23/html5/thumbnails/25.jpg)
“Create Marketing People Love”
![Page 26: NORCAT Hot Topics - Social Media and Online Marketing featuring Stuart MacDonald](https://reader037.fdocuments.net/reader037/viewer/2022110306/55499c5bb4c90507608b4d23/html5/thumbnails/26.jpg)
Google Loves It Too
![Page 27: NORCAT Hot Topics - Social Media and Online Marketing featuring Stuart MacDonald](https://reader037.fdocuments.net/reader037/viewer/2022110306/55499c5bb4c90507608b4d23/html5/thumbnails/27.jpg)
Top Content Marketing TipsBe RemarkableBe SharableFocus on the What the User Wants to KnowUse It as a Gateway to More Engagement