NORCAL BMA - SEO, Conversion, Brain Science and Explainer Video
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Video, SEO and Conversion, Brain Science
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Presentation given to the NORCAL BMA on November 1st, 2012.
Transcript of NORCAL BMA - SEO, Conversion, Brain Science and Explainer Video
Video, SEO and Conversion, Brain Science
Who is Switch?
SEO and Conversion
Video and SEO
Video and time on site
Video and conversion rates
Video and conversion rates
Rypple Case Study
Salesforce Rypple
www.Rypple.com
AHHHA
The Brain Science
Why keep it simple?
Working Memory
Keep it simple
Not Simple
Why use visuals AND audio?
Dual Coding Theory
Auditory sense includes:-Reading-ListeningRetention rate of info = 10%
Auditory + Visual senses-Video-Listening
Retention rate = 68%
Why ....?
Google Drive
http://www.youtube.com/watch?v=wKJ9KzGQq0w
Why use metaphors?
Dropbox Numbers10% increase in conversion rates.
The math is really, really compelling.50 million customers
10% increase in number of customers (5 million customers!)
$240 million in revenue$4.80 of revenue / customer
$24 million of revenue in 2011
Cost of video = $50,000
Review
- Longer time on site. - More conversions
- 20% more conversions for Salesforce Rypple
- Keep it Simple- Visuals and voice over together- Use metaphor
