Nonprofit Insights: Friends with Benefits - How Nonprofits Should Engage Millennial Volunteers
Nonprofit Insights: Engaging Event Volunteers Through Social Media
17
#vmlearn Engaging Event Volunteers through Social Media November 7, 2012
-
Upload
volunteermatch -
Category
Self Improvement
-
view
1.992 -
download
0
description
This webinar, the first in a new "Nonprofit Insights" series from VolunteerMatch, introduces the different roles volunteers can play in your nonprofit events, and how social media can help you engage them. Laura Coltrin, Product Manager at Eventbrite, and Ritu Sharma, Co-Founder and Executive Director of Social Media for Nonprofits, present ideas for how volunteers can be helpful in promoting and running an event, and how to keep those volunteers engaged with your organization moving forward. Laura and Ritu use classic volunteer engagement concepts of recruitment, recognition and (ultimately) retention as a framework for their discussion.
Transcript of Nonprofit Insights: Engaging Event Volunteers Through Social Media
#vmlearn
Engaging Event Volunteers through Social Media November 7, 2012
#vmlearn
Who are we?
Ritu Sharma
Co-Founder & Executive Director [email protected] @ritusharma1
2
Eventbrite.com/npo
Brianna Haag
SF Marketing Manager [email protected] @britesf
SM4NP.org
#vmlearn
The Agenda Before the event: How to recruit volunteers and help them spread the word
During the event: What tools can you use to manage your event
After the event: How can you maintain and increase engagement of volunteers
3
#vmlearn
Recruiting Volunteers through Events Place for past volunteers to share their experiences Opportunity to connect prospective volunteers to the mission and the program Reason to engage with new people interested in learning about various opportunities to get involved
4
#vmlearn
Ticketing Lifecycle
5
On average, fundraiser tickets go on sale 4-6 weeks before the event.
#vmlearn
Create your Registration Page
6
#vmlearn
3 Places You Must Post Your Event
7
Create events on all major platforms
#vmlearn
Let Your Volunteers Be Your Evangelists
8
• Encourage them to share through social media
• Prompt easy promotion through pre-written communication for email & social media
• Enable volunteers to be leaders
#vmlearn
9
1 “Share” = $6.00 in future donations + 11 views of your event page
Understand the Value of a Share
#vmlearn
The Agenda Before the event: How to recruit volunteers and help them spread the word
During the event: What tools can you use to manage your event
After the event: How can you maintain and increase engagement of volunteers
10
#vmlearn
Day of Event Tools Print attendee check-in list Generate name badges Check in attendees through Eventbrite’s Entry Manager iOS or Android mobile app Register attendees day-of through Eventbrite’s At The Door iPad application Pull daily and post-event reporting Allow attendees to access event information on their mobile phone (iOS or Android)
11 4 1
#vmlearn
Social Media Communication
12
Give volunteers a voice during the event
• SMS
• GroupMe
#vmlearn
The Agenda
13
Before the event: How to recruit volunteers and help them spread the word
During the event: What tools can you use to manage your event
After the event: How can you maintain and increase engagement of volunteers
#vmlearn
Stewardship & Retention
14
• Ask volunteers to review you on VolunteerMatch.
• Ask them to opt-in to your newsletter list.
• Send info about the impact of their work.
• Make sure they know how to stay involved.
• Don’t disappear after the event!
#vmlearn
Recognition
15
• Story telling: Capture significant volunteer moments during your event
• Recognize: Praise volunteers who rose above the call of duty
• Social media: Share these stories with your community
• Recruiting: Leverage these examples to recruit new volunteers for future events
#vmlearn
Questions?
16
Brianna Haag
SF Marketing Manager [email protected] Eventbrite
Ritu Sharma
Co-Founder and Executive Director [email protected] Social Media for Nonprofits
#vmlearn
The Technology of Board Engagement December 12, 2012
h5p://learn.volunteermatch.org
Bryan Breckenridge Nonprofit Success Enabler LinkedIn
Alice Korngold CEO Korngold ConsulMng LLC
