Nonprofit Insights: A 360-Degree View of Corporate-Nonprofit Partnerships - Part II

of 35 /35
A 360-Degree View of Corporate-Nonprofit Partnerships – Part II July 9, 2014 #vmlear n

description

In September, 2013, VolunteerMatch hosted a webinar that covered the key ingredients for a successful corporate-nonprofit volunteer partnership. The session was so popular, we've brought you back for round two! In this special session dive into how nonprofits and businesses can increase both the breadth and depth of these cross-sector relationships. Join VolunteerMatch for a special joint edition of the Nonprofit Insights and Best Practice Network webinar series, as we welcome back three experts in corporate-nonprofit partnerships who present from multiple perspectives: Nonprofit consultant Mazarine Treyz represents the small nonprofit viewpoint, Desiree Adaway of The Adaway Group provides the voice of large organizations, and Amanda Lenaghan from the Charles Schwab Foundation presents the corporate angle. Viewers walk away with new knowledge, practical strategies and tactics, as well as concrete resources and handouts. Whether you work at a nonprofit or a corporation, this webinar will enable you to move your program to the next level through successful partnerships.

Transcript of Nonprofit Insights: A 360-Degree View of Corporate-Nonprofit Partnerships - Part II

Page 1: Nonprofit Insights: A 360-Degree View of Corporate-Nonprofit Partnerships - Part II

A 360-Degree View of Corporate-Nonprofit Partnerships – Part IIJuly 9, 2014

#vmlearn

Page 2: Nonprofit Insights: A 360-Degree View of Corporate-Nonprofit Partnerships - Part II

Who are we?

2

#vmlearn

Mazarine TreyzWild Woman [email protected]

Amanda LenaghanCharles Schwab [email protected]

Desiree AdawayThe Adaway [email protected]

Page 3: Nonprofit Insights: A 360-Degree View of Corporate-Nonprofit Partnerships - Part II

Agenda

3

#vmlearn

• A Recap

• Expanding Engagement Beyond Events

• Outside-the-Box Program Elements

• Q&A

Page 4: Nonprofit Insights: A 360-Degree View of Corporate-Nonprofit Partnerships - Part II

4

#vmlearn

• Finding & Establishing Partnerships

• Pro Bono & Skilled Volunteering

A Recap

Page 5: Nonprofit Insights: A 360-Degree View of Corporate-Nonprofit Partnerships - Part II

Expanding Engagement

Beyond Events

5

#vmlearn

Page 6: Nonprofit Insights: A 360-Degree View of Corporate-Nonprofit Partnerships - Part II

Charles Schwab Foundation

Helping individuals and families achieve lifelong financial well-being through education, volunteerism and advocacy.

MISSION

EDUCATE ADVOCATE VOLUNTEER

#vmlearn

Page 7: Nonprofit Insights: A 360-Degree View of Corporate-Nonprofit Partnerships - Part II

Deepening Engagement with Corporate Volunteers

Hands-On Board ServiceSkills-based & Pro Bono Service

Breadth of Involvement

Depth of Involvement

Large scale volunteering provides exposure to your mission; deep mission connection often leads to high-impact pro bono and board opportunities. Nonprofits can help move employees along this continuum to become more engaged in their organization.

#vmlearn

Page 8: Nonprofit Insights: A 360-Degree View of Corporate-Nonprofit Partnerships - Part II

Skills-based Volunteering & on-going Engagement• Structured volunteer event can provide entrée into on-going volunteering• 50% of nonprofits received follow up consulting or continued relationship• 2/3 of employees were interested in continuing with longer-term engagements

#vmlearn

Page 9: Nonprofit Insights: A 360-Degree View of Corporate-Nonprofit Partnerships - Part II

Engaging one leader can result in increasing the breadth AND depth of relationship

• Established partnership that leverages the core strengths of Schwab and BGCA

• Schwab Branch Managers host scholarship winners, then often engage their employees to volunteer their financial acumen

• At least 13 Schwab employees currently serve on Boys & Girls Clubs’ Boards

#vmlearn

Page 10: Nonprofit Insights: A 360-Degree View of Corporate-Nonprofit Partnerships - Part II

Finding and Recruiting Virtual Volunteers for Your Nonprofit

Presenter: Mazarine Treyz

Author of The Wild Woman's Guide to Fundraising, The Wild Woman's Guide to Social Media, and Get the Job! Your Fundraising Career Empowerment Guide

Mazarine helps nonprofits find volunteers and help them fundraise!

#vmlearn

Page 11: Nonprofit Insights: A 360-Degree View of Corporate-Nonprofit Partnerships - Part II

What are 7 fabulous sources of online volunteers?

Online or Virtual Volunteers Volunteermatch.org Idealist.org CreatetheGood.org GlobalGiving.org SkillsforChange.com Grassroots.org CreatetheGood.org

For Canada: Koodonation.orgFor the UK: HelpFromHome.org

#vmlearn

Page 12: Nonprofit Insights: A 360-Degree View of Corporate-Nonprofit Partnerships - Part II

How to create a compelling online volunteer job description that gets results?

Segment Your Target Audience by Skill. Are you looking for:

Online Tutors Community moderators Web design skills Print design skills Contract law Communications specialists Accounting skills

Let's go take a look at: http://www.habitat.org/getinv/

#vmlearn

Page 13: Nonprofit Insights: A 360-Degree View of Corporate-Nonprofit Partnerships - Part II

Segment Your Target Audience by Time Commitment:

5 minute opportunity Half-Day opportunity Two month opportunity

How to create a compelling online volunteer job description that gets results?

#vmlearn

Page 14: Nonprofit Insights: A 360-Degree View of Corporate-Nonprofit Partnerships - Part II

How to create a compelling online volunteer job description that gets results?Make it fun, make it simple and specific, make it manageable and achievable. Give constant cheery feedback.

Example: Would you like to have a serious impact on our cause? Help us design and write the best annual report ever! Use your mad design skills to help our nonprofit look its best!

#vmlearn

Page 15: Nonprofit Insights: A 360-Degree View of Corporate-Nonprofit Partnerships - Part II

How to create a compelling online volunteer job description that gets results?Make it fun: Duties include:Creating fun infographicsDesigning our annual reportSpell-checkingResearching our brand & competitor brands

#vmlearn

Page 16: Nonprofit Insights: A 360-Degree View of Corporate-Nonprofit Partnerships - Part II

Make it exclusive:Qualifications:Previous design experienceExcellent oral and written communication skillsType at least 40 wpmExperience with print design

Remember the Deadline:Application instructions:Last day to Apply: December 20th, 2014Send to [email protected]

How to create a compelling online volunteer job description that gets results?

#vmlearn

Page 17: Nonprofit Insights: A 360-Degree View of Corporate-Nonprofit Partnerships - Part II

Want more resources?

Shari Ilsen already reported on this on the VolunteerMatch blog back in February, but just in case you haven't heard, check out Jayne Craven's The Last Virtual Volunteer Guidebook!

How to create a compelling online volunteer job description that gets results?

#vmlearn

Page 18: Nonprofit Insights: A 360-Degree View of Corporate-Nonprofit Partnerships - Part II

Dollars for DoersCorporations with employee volunteerism programs (or EVPs) that allow you to collect $10/hr per person or more:

Old Navy Kohl’s Starbucks   Best Buy Macy’s Coinstar / Redbox

The role of dollars for doers programs, and the best ways to use them

#vmlearn

Page 19: Nonprofit Insights: A 360-Degree View of Corporate-Nonprofit Partnerships - Part II

Dollars for DoersCorporations with employee volunteerism programs (or EVPs) that allow you to collect $10/hr per person or more:

The role of dollars for doers programs, and the best ways to use them

ExxonMobil ConocoPhillips Verizon Aetna Microsoft Dell RealNetworks Time Warner RealNetworks

#vmlearn

Page 20: Nonprofit Insights: A 360-Degree View of Corporate-Nonprofit Partnerships - Part II

What companies are physically closest to you? Even if its virtual, this matters.

The role of dollars for doers programs, and the best ways to use them

#vmlearn

Page 21: Nonprofit Insights: A 360-Degree View of Corporate-Nonprofit Partnerships - Part II

What companies are physically closest to you? Even if its virtual, this matters.

What are you offering in exchange for the company's help?

The role of dollars for doers programs, and the best ways to use them

#vmlearn

Page 22: Nonprofit Insights: A 360-Degree View of Corporate-Nonprofit Partnerships - Part II

What companies are physically closest to you? Even if its virtual, this matters.

What are you offering in exchange for the company's help?

What type of help do you need?

The role of dollars for doers programs, and the best ways to use them

#vmlearn

Page 23: Nonprofit Insights: A 360-Degree View of Corporate-Nonprofit Partnerships - Part II

What companies are physically closest to you? Even if its virtual, this matters.

What are you offering in exchange for the company's help?

What type of help do you need?

How flexible are you about scheduling?

The role of dollars for doers programs, and the best ways to use them

Page 24: Nonprofit Insights: A 360-Degree View of Corporate-Nonprofit Partnerships - Part II

What companies are physically closest to you? Even if its virtual, this matters.

What are you offering in exchange for the company's help?

What type of help do you need?

How flexible are you about scheduling?

What resources above and beyond people are you hoping to get?

The role of dollars for doers programs, and the best ways to use them

#vmlearn

Page 25: Nonprofit Insights: A 360-Degree View of Corporate-Nonprofit Partnerships - Part II

Examples of successful dollars for doers initiativesUsing GlobalGiving:

An e-gift card program utilized by HP to recognize global employee volunteers; a low-cost alternative to a fully-globalized “dollars for doers” program

Of course-the typical “painting” or “park clean-up” or “construction” project

#vmlearn

Page 26: Nonprofit Insights: A 360-Degree View of Corporate-Nonprofit Partnerships - Part II

Examples of successful dollars for doers initiativesEvents

Your gala/golf event/walk-a-thon needs volunteers. Microsoft helped out with the Chicago Cares Serve-a-thon.Why not get volunteers from your favorite local corporation?

#vmlearn

Page 27: Nonprofit Insights: A 360-Degree View of Corporate-Nonprofit Partnerships - Part II

Examples of successful dollars for doers initiativesUsing dollars for doers engaging volunteers around their job skills

Financial education volunteers from financial services companies

Pet food company volunteering with animal shelter

Loaned executives for nonprofit boards

Want more resources and examples? Check out Win-Win for the Greater Good by Bruce Burtch

Page 28: Nonprofit Insights: A 360-Degree View of Corporate-Nonprofit Partnerships - Part II

Q&A Do you have any questions?

Thank you for attending this webinar today!

I love to help you with fundraising and finding volunteers!

If you have any questions, please give me a call: 512-763-5161

Or email me: [email protected]

#vmlearn

Page 29: Nonprofit Insights: A 360-Degree View of Corporate-Nonprofit Partnerships - Part II

Outside-the-Box Program Elements

29

#vmlearn

Page 30: Nonprofit Insights: A 360-Degree View of Corporate-Nonprofit Partnerships - Part II

SKILLED & GLOBAL

VOLUNTEERISM

Desiree Adaway, Principal of The Adaway Group

Page 31: Nonprofit Insights: A 360-Degree View of Corporate-Nonprofit Partnerships - Part II

Corporate, Skilled and Pro-Bono VolunteerismWhile all volunteers add value to your organization, there are many opportunities to utilize volunteers with the specific skills and certifications that your organization needs. This can be done on an individual basis or through partnerships with local businesses, schools, and organizations.

Best Practices• Be thoughtful about the needs of your organizations and intentional in setting

expectations with potential volunteers. Create clear job descriptions including the scope of the project and what you are asking the volunteer to do. This will not only increase the volunteer’s output, but also increase their engagement with your organization.

• Identify businesses in your local area that employ the type of talent that you are looking for (writers, engineers, bookkeepers, scientists, computer programmers, etc.).

• Ensure a match between the culture of your organization and the skilled volunteer.Example

• Whirlpool Corporation partnership with Habitat for Humanity

#vmlearn

Page 32: Nonprofit Insights: A 360-Degree View of Corporate-Nonprofit Partnerships - Part II

International Corporate VolunteeringCreating or promoting opportunities for individuals and businesses to volunteer with your organization internationally can have a huge impact on your work including raising funds and awareness.Best Practices

• Create clear and specific partnership opportunities.• Create opportunities for education throughout the experience.• Make connections between home and abroad.

Examples:• Bain and Company & Habitat for Humanity International’s Global

Village Program• Lowe’s & Habitat for Humanity International Disaster Response Kits

#vmlearn

Page 34: Nonprofit Insights: A 360-Degree View of Corporate-Nonprofit Partnerships - Part II

Questions?

34

#vmlearn

Mazarine TreyzWild Woman [email protected]

Amanda LenaghanCharles Schwab [email protected]

Desiree AdawayThe Adaway [email protected]

Page 35: Nonprofit Insights: A 360-Degree View of Corporate-Nonprofit Partnerships - Part II

For more webinars, visit:

http://learn.volunteermatch.org

#vmlearn