Nonprofit 2015 Refresher Jeanine Guidry Social Media for Nonprofits Conference
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Social Media Refresher Jeanine D. Guidry, M.S., M.P.S. Virginia Commonwealth University/Arts in the Alley
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Transcript of Nonprofit 2015 Refresher Jeanine Guidry Social Media for Nonprofits Conference
Social Media Refresher Jeanine D. Guidry, M.S., M.P.S.
Virginia Commonwealth University/Arts in the Alley
Welcome!
Introductions
Who uses what platforms?
Personally? Professionally? How do
they relate?
BASICS: platforms
Tumblr
BASICS: who should do it?
1. You must.
2. Different audiences.
3. You (& your organization) are
becoming obsolete if you do not
participate.
4. Doing it is easy, doing it well is hard.
Tumblr: blogging for all of us
Easy input for seven types of content:
text, photo, quote, link, chat, audio, video.
Tumblr example
Tumblr example
Personal profiles- Never private, even if it is
Groups
- great for coordinating efforts, communities
Pages
- profiles for organizations, businesses, music
educators, schools, nonprofits, etc.
Facebook: best practices
Conversations: talk to people
Post regularly
ALWAYS respond (well, almost…)
NEVER remove (well, almost…)
Use photos
Post information, not just marketing
Post calls to action instead of fundraising appeals
Fall back posts: inspirational quotes and facts, polls
Facebook examples
https://www.facebook.com/stjude
https://www.facebook.com/unicef
https://www.facebook.com/amnestyusa
https://www.facebook.com/amnestyusa
https://www.facebook.com/LewisGinter
Facebook example
Facebook example
• Microblogging: 140 characters
• Key is creating a conversation
• Following news
• Become known as an expert
• Professional development
• Collaboration
Twitter Cheat Sheet
# (hash tag) a way to organize information
@ - direct reply or mention
RT retweet - posting someone else’s message again
DM Direct Message - sending a private message
Tiny.url or bit.ly - url shorteners - a way to condense web addresses and monitor click rates
Twitter: where to start
Create a user-friendly Twitter handle (@yourorganization or @you)
Add a photo
Find people you already know & Find people in your area (#RVA)
Find organizations you are interested in
Get a desktop or mobile client: Hootsuite, Tweetdeck
Add your Twitter handle to all your signatures/sites/cards
Read the bio of those who follow you
LISTEN
What makes a good tweet?
Participate in conversations: ask questions and respond
Use direct replies
Use hashtags
RT other tweets
Builds up the community
Reply to fans
Ask questions
What makes a good tweet – 2?
Provides/shares information
Uses photos
Use Tweetchat
Inspirational quotes
Live tweet events
BUT: there is no one-size-fits-all
Twitter examples
Twitter examples
Twitter examples
What makes a bad tweet?
Only promote your own events
Automatic posts from Facebook
Too personal
Plain inappropriate
Lack relevance
Forget to turn off auto-tweet
Talking at people
Ouch.
Via @KennethCole: Millions are in uproar in #Cairo. Rumor
is they heard our new spring collection is now available
online at http://bit.ly/KCairo -KC
Include visuals
Only mobile
Easy posting to Facebook, Twitter, Tumblr
Create two accounts
Use hashtags
Video! (Also: Vine)
Instagram: Doctors without Borders
Instagram: Doctors without Borders
Instagram: Habitat for Humanity
Instagram: Habitat for Humanity
Visual platform
Pin websites, photos, videos to a virtual pinboard
83% women
More than just recipes and decorating tips
Less time sensitive
Pinterest example
Pinterest example
Pinterest example
So how should we do this?
Don’t censor. Don’t. – instead, respond (when appropriate) or ignore (when the post is inappropriate. Caveat: always remove tweets that are indecent
Use photos and videos
Do tell stories. The most valuable use of social media is telling the stories that matter deeply to your community.What are the stories your organization needs to tell?
Do focus
Do reply - quickly
Don’t auto-post (post your Facebook status as a tweet, etc.)
For more info
Jeanine Guidry
[email protected]/[email protected]
www.facebook.com/artsinthealley
www.twitter.com/artsinthealley
www.twitter.com/redheadacademic
