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1. MFA 1st Semester (Final) MFA 112 – Advanced Graphic Design/Experimental Composition Sub – Logo Design 01

2. MFA 2nd Semester (Mid-term) MFA 211 – Individual Problem Sub – Image Manipulating 03

3. MFA 2nd Semester (Mid-term) MFA 212 - Advanced Graphic Designs 4 Sub – Branding of Desk Calendar 07

4. MFA 2nd Semester (Final) MFA 117 - Advanced Graphic Designs 3 Sub – Calendar Design 09 5. MFA 3rd Semester (Mid-term) MFA 212 - Advanced Graphic Designs 4 Sub – Branding of Desk Calendar 13

6. MFA 3rd Semester (Final) MFA 213 - Advanced Graphic Designs 5 Sub – Branding of Corporate Identity 16

7. MFA 4th Semester (Mid-term) MFA 227 - Advanced Graphic Designs 6 Sub – Press Advertisement of Boishakhi Offer 29

8. MFA 4th Semester (Final) MFA 212 - Advanced Graphic Designs 7 Sub – Branding of M. Shopping (Superstore) 41

Project works on Art and Design

1. Convocation Logo 532. Convocation Backdrop 543. Convocation Invitation card 554. Convocation Flayer 585. Uoda Leaflet 62

Content

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Objectives Academic Qualification

Interests

I want to be a trained

Graphic designer because

Graphic design is a

discipline that concerns the

visual communication of

information, events, ideas

and values. Graphic design

is an activity in which

social, cultural, perspective,

aesthetic, technological and

environmental factors are

processed and synthesized

into shapes.

Masters of Fine Arts (MFA) – 2014Graphic DesignUniversity of Development Alternative (UODA)

Bachelor of Fine Arts (BFA) - 2008CeramicsFaculty Of Fine ArtDhaka University

Higher Secondary Certificate (H.S.C) – 2004Business StudiesDhaka Board

Secondary School Certificate (S.S.C) – 1999ScienceDhaka Board

I am interested to get

knowledge of design

techniques, tools, and

principals involved in

production of precision

technical plans, blueprints,

drawings, and models.

A. S. M. AbdullahMasters of Fine Art (MFA)

Graphic Design

32 Batch

ID No. : 573131006

University of Development Alternative

Abo

ut M

e

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Class WorkClass Work

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Logo Design

Definition

Recognizable and distinctive graphic design, stylized name, unique symbol, or other device for identifying an organization. It is

affixed, included, or printed on all advertising, buildings, communications, literature, products, stationery, and vehicles. Not to be

confused with a brand, which identifies a product or family of products. Also called logo type.

Logo is not limited to any particular topic or subject area.

However, it is most useful for exploring mathematics, as Logo’s

turtle graphics provides a natural mathematical environment.

Since the turtle moves in distances and turns in degrees,

studying geometry by constructing and investigating polygons

and figures makes Logo a powerful learning tool.Designed at

MIT as a language for learning, Logo is by its nature:

Simple : Simple logos are often easily recognized, incredibly memorable and the most effective in conveying the

requirements of the client.

Memorable : Ultimately, the only mandate in the design of logos, it seems is that they be distinctive, memorable, and clear.

Timeless : An effective logo should be timeless – that is, it will endure the ages.

Versatile : Versatile logo is to begin designing in black and white only. This allows one to focus on the concept and shape,

rather than the subjective nature of colour.

Appropriate : A logo derives its meaning and usefulness from the quality of that which it symbolizes.

5 Principles of

Effective Logo

Design

Simple

Memorable

Timeless

Versatile

Appropriate

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Industries logo

Finance logo

Energy logo

Club logo

K RISNOCHOR A

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Photo Manupulating

What is it ? Phot manipulation is the act of altering a photo

using computer software to improve the look, beauty and readability of the image. Frequently it’s difficult for a viewer to differentiate between a manipulated image and reality.

Who uses it? Photo manipulation is a tool used by

photographers, photojournalists, photo editors, graphic designers and others working in visual communications, communication design, visual arts, mass media, content design, page layout, and related fields.

What’s it about? Photo manipulation creatively combines and

modifies elements of a photo to produce a unique image that is convincing to a viewer. Manipulation gives a photo a realistic view of an unreal picture. The entire manipulation process is subjective.

After they are shot, many photos turn out to need small corrections, adjustments or modifications. For instance, as the result of such factors as technical characteristics of the camera or the weather or available lighting they may need perfecting or enhancing. In addition, many photos today are “photoshopped” to satisfy the imagination and creativity of a photographer.

The widely-used term photoshopped comes from the brand name of the most popular image

manipulation software, Photoshop from Adobe Systems Incorporated. What skills are needed? • Photo manipulation includes technicalretouching to restore and enhance photos by adjusting colors, contrast, white balance, gradation, and sharpness, and to remove flaws that are visible on surfaces such as skin. A photo is opened in a software application where the manipulation occurs. • Creativeretouchingisanartformthatenhancesimages for advertisements, fashion, beauty and art exhibits. • Image-compositing isusedbythedigitalartistto blend multiple photos into a single composited image. What tools are needed? • Computer desktop, laptop or tablet with asoftware app for editing photos • Digitalcamerathatshootsstillphotographs• Socialnetworksforstayingconnected• Website,blog,wikiorothercontentmanagementsystem for publishing and sharing photographic creations

Ethics and AestheticsWhen we correct, manipulate and enhance images in Photoshop, we must deal with questions of both ethics and aesthetics. This discussion is not only limited to digital manipulation, but also includes conventional darkroom methods.Ethics are a set of rules that we invent that define

what we think is good and bad. The dictionary says ethics are “a set of moral principles or values” and that ethical means “conforming to accepted professional standards of conduct”.Aesthetics, on the other hand, deal with the nature of beauty, art and taste, and things that are pleasing in appearance.With digital processing, there is almost no limit to what can be done to an image, and many things are done to images with the best intentions. The question is, when does the pursuit of aesthetics violate our ethics?Changes can be made to images that are undetectable, so much so that there is now discussion that photographs will no longer be allowed as evidence in courts of law. • Today’s viewers however, are verysophisticated visually. They know full well that anything, literally, can be done to an image. They have seen dinosaurs and aliens portrayed with lifelike realism in the movies. Problems arise though because viewers expect to be fooled in the movies, and tend to get upset and feel betrayed when they are fooled in an allegedly factual medium such as the news business. • In this discussion, there will be no simpleblack and white answers, everything will fall along a continuum and it is humans who decide the rules for what is considered ethical behavior and these rules can and do change over time.

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Photo Manupulating

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Desk Calendars

What is a Personalized Desk Calendar?

Plan the New Year with our 12 month personalized desk calendars. With 26 designs to choose from, remembering

those special occasions is easy! The calendar is printed on high quality heavy cardstock and features a built-in easel

for display making it perfect for the keeping track of your upcoming engagements!

Desk Calendars

Desk calendars ensure that you never miss another important meeting or crucial deadline, since you can jot the

information down and keep an eye on approaching dates at all times right from your desk. A well-laid-out Staples

desk pad calendar will keep you on your toes and on time to meetings and appointments, while an AT-A-GLANCE

calendar base organizes supplies and keeps the date and each day’s activities front and center for you to check as

needed.

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Desk Calendars

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Calendars

Definition of ‘Calendar Year’

The one-year period that begins on January 1 and ends on December 31, based on the commonly used Gregorian calendar. For individual and corporate taxation purposes, a calendar year will generally comprise all of the year’s financial information used to calculate income tax payable.

History of Our Calendar

Before today’s Gregorian calendar was adopted, the older Julian calendar was used. It was admirably close to the actual length of the year, as it turns out, but the Julian calendar was not so perfect that it didn’t slowly shift off track over the following centuries. But, hundreds of years later, monks were the only ones with any free time for scholarly pursuits – and they were discouraged from thinking about the matter of “secular time” for any reason beyond figuring out when to observe Easter. In the Middle Ages, the study of the measure of time was first viewed as prying too deeply into God’s own affairs – and later thought of as a lowly, mechanical study, unworthy of serious contemplation

As a result, it wasn’t until 1582, by which time Caesar’s calendar had drifted a full 10 days off course, that Pope Gregory XIII (1502 - 1585) finally reformed the Julian calendar. Ironically, by the time the Catholic church buckled under the weight of the scientific reasoning that pointed out the error, it had lost much of its power to implement the fix. Protestant tract writers responded to Gregory’s calendar by calling him the “Roman Antichrist” and claiming that its real purpose was to keep true Christians from worshiping on the correct days. The “new” calendar, as we know it today, was not adopted uniformly across Europe until well into the 18th century.

Pope Gregory XIII. Portrait by Lavinia FontanaPope Gregory XIII dedicated his papacy to implementing the recommendations of the Council of Trent. By the time he reformed the Julian calendar in 1582 (using the observations of Christopher Clavius and Johannes Kepler), it had drifted 10 days off course. To this day, most of the world uses his Gregorian calendar.

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Calendars

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Calendars

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Calendars

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Calendars

Desk Calendars

Desk calendars ensure that you never miss another important meeting or crucial deadline, since you can jot the

information down and keep an eye on approaching dates at all times right from your desk. A well-laid-out Staples

desk pad calendar will keep you on your toes and on time to meetings and appointments, while an AT-A-GLANCE

calendar base organizes supplies and keeps the date and each day’s activities front and center for you to check as

needed.

What is a Personalized Desk Calendar?

Plan the New Year with our 12 month personalized desk calendars. With 26 designs to choose from, remembering

those special occasions is easy! The calendar is printed on high quality heavy cardstock and features a built-in

easel for display making it perfect for the keeping track of your upcoming engagements!

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Calendars

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Calendars

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Branding

branding

The process involved in creating a unique name and image for a

product in the consumers’ mind, mainly through advertising campaigns

with a consistent theme. Branding aims to establish a significant and

differentiated presence in the market that attracts and retains loyal

customers.

Logo and Color SchemeChoose simple color choices and an easy to read font for your company

logo. Choosing a graphic that says something about your business helps

in creating your unique brand name. A good example of an effective

logo is the swirled red, white and blue Pepsi® circle. The simple logo

dominates the cans and bottles it is printed on and the only reading

required is to determine if it is regular, flavored, diet or caffeine free.

What is Branding and How Important is it to Your Marketing Strategy?

The American Marketing Association (AMA) defines a brand as a name,

term, sign, symbol or design, or a combination of them intended to

identify the goods and services of one seller or group of sellers and to

differentiate them from those of other sellers.

Therefore it makes sense to understand that branding is not about

getting your target market to choose you over the competition, but it is

about getting your prospects to see you as the only one that provides

a solution to their problem.

The objectives that a good brand will achieve include:

• Deliversthemessageclearly

• Confirmsyourcredibility

• Connectsyourtargetprospectsemotionally

• Motivatesthebuyer

• ConcretesUserLoyalty

To succeed in branding you must understand the needs and wants of

your customers and prospects. You do this by integrating your brand

strategies through your company at every point of public contact.

Your brand resides within the hearts and minds of customers, clients,

and prospects. It is the sum total of their experiences and perceptions,

some of which you can influence, and some that you cannot.

A strong brand is invaluable as the battle for customers intensifies

day by day. It’s important to spend time investing in researching,

defining, and building your brand. After all your brand is the source of

a promise to your consumer. It’s a foundational piece in your marketing

communication and one you do not want to be without.

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Company Logo

Branding

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Visiting Card

Branding

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Paper Head

Branding

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Newspaper Advertisement

Branding

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Bill Board Advertisement

Branding

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Branding

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Branding

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Branding

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Danglar

Branding

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Danglar

Branding

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Faston

Branding

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Faston

Branding

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Company Advertising

Advertising offerThe offer being presented to the audience of an advertisement.

The offer may be a price for a good or service, or a special

promotion or value add accompanying purchases or

agreements, and may take the form of a television commercial,

billboard, direct marketing email, or other presentation media.

Offer 1. Voluntary but conditional promise submitted by a

buyer or seller (offeror) to another (offeree) for acceptance,

and which becomes legally enforceable if accepted by the

offeree. An offer (unlike a solicitation) is a clear indication of

the offeror’s willingness to enter into an agreement under

specified terms, and is made in a manner that a reasonable

person would understand its acceptance will result in a

binding contract. Offers normally include a closing date,

otherwise a period of 30 days after the date of offer is

commonly assumed. See also bid and proposal.

2. Terms and conditions under which an offer is made,

such as quantity, price, discounts, delivery date, shipping

costs, etc.

advertisement (ad)Paid, non-personal, public communication about causes,

goods and services, ideas, organizations, people, and places,

through means such as direct mail, telephone, print, radio,

television, and internet. An integral part of marketing,

advertisements are public notices designed to inform and

motivate. Their objective is to change the thinking pattern

(or buying behavior) of the recipient, so that he or she is

persuaded to take the action desired by the advertiser.

When aired on radio or television, an advertisement is called

a commercial. According to the Canadian-US advertising

pioneer, John E. Kennedy (1864-1928), an advertisement is

“salesmanship in print.”

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Company Advertising (PPT File)

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Corporate Identity

What is Corporate Identity?

Corporate identity is often seen as a collection of visual elements, which are used in various applications to promote the image of an organization. Originally, it was synonymous with organizational nomenclature, logos, the house style and visual elements, but in time visual identity and corporate strategy have become inextricably linked.Some marketing specialists regard corporate identity as the core of an origination’s existence, made up of its history, beliefs, philosophy, technology, people, its ethical and cultural values and strategies. Corporate identity also helps determine the positioning of an organization in terms of its markets and competitors.

Corporate identity: why it is important

In the highly competitive arena within which Stellenbosch University has to operate, factors

such as the need for consistent visibility and communication, as well as innovative measures to counter escalating media costs are becoming more important. A clearly defined and positive corporate identity is of vital importance for success and growth. Such a corporate identity, by making Stellenbosch University stand out among its competitors, leads to a positive attitude towards the institution, both nationally and internationally. It helps the University to attract teaching staff, students and administrative staff of the highest caliber, as well as commercial and industrial partners.The danger lies in the assumption that we only communicate when we set out to, and the complacency that Stellenbosch University is well known. Our corporate image is much more than a common visual identity. It is a picture in the eyes of our various stakeholders, made up of jigsaw pieces ranging from visual elements to perceptions of campus culture, language issues, academic standards and service delivery experiences.

The objective of this Corporate Identity Guide is to establish a strong visual identity for the umbrella institution, which is to be applied with the required flexibility in recognition of its diversity. Flexibility should, however, not be mistaken for a laissez-faire application of the visual identity.The use of corporate identity rather than reputation or image is not without significance. The word ‘corporate’ denotes an entity that is large and has many facets - something which ‘reputation’ or ‘image’ cannot do. It is an internationally recognized term that gives an immediate impression of a large and imposing organization. That it is a term usually found in the commercial world does not detract from the nature of our organization as an academic institution. The term corporate identity has the additional advantage of placing the University firmly among its commercial and industrial partners in the modern world.

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Corporate Identity

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Corporate Identity

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Corporate Identity

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Corporate Identity

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Corporate Identity

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Project works on Art and Design

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Convocation logo

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Convocation Backdrop

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Convocation Invitation Card

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Convocation Invitation Card Invelop

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Convocation invitation card

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Convocation Flayer

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Convocation Flayer

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Convocation Flayer

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Convocation Flayer

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Convocation Flayer

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UODA (Fine Art) Flayer

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UODA (Fine Art) Flayer

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UODA (Fine Art) FlayerUODA (Fine Art) Flayer

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UODA (Fine Art) FlayerUODA (Fine Art) Flayer

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A. S. M. Abdullah

a.s.m. abdullah a.s.m. abdullah [email protected] [email protected] [email protected]

Non thisis mithu-2014-r

Art & Photos

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