Nonprofits and Social Media

LaShunda Campbell

Tandameshia Hastings

Madelyn Perez

#NonProfitSM4 Engagement

Tweet 1: Which nonprofit do you volunteer with? What is your connection to it?

Please tweet your response to our hashtag now!

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Advantages of Using Social MediaIt builds global awareness of cause

It increases donor support

It aids in advocacy intiatives which ask supporters to take action

It is economical because there are no fees

Social Media keeps supporters of nonprofits in the loop and keeps them up to date on the mission of the nonprofit, according to Zach Halper, Web Assistant of @nonprofittimes #NonprofitSM4

Disadvantages of Using Social Media

Increases vulnerability to defamation attacks

Decreases the effectiveness of organizations communications (if online profiles are not managed and monitored)

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National Statistics For Nonprofits:

Facebook Pages

Nine out of 10 nonprofits report having a presence on Facebook in 2011.

In the last three years Facebook usage has grown from 74% to 89%, with the largest chunk of this adoption occurring between 2009 and 2010 – a 16% jump from 2009 to 2010, and just 3% from 2010 to 2011.

Courtesy of 3rd Annual Nonprofit Social Network Benchmark Report

http://www.nonprofitsocialnetworksurvey.com

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Best Practice Example

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American Cancer Society Reasons for Using Social

Media

Increase its public perception and revenue

Developed for the purpose of connecting cancer victims, supporters and medical professionals and creating a community where they are able to interact over the Internet

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Social Media Platforms Used By ACS

Facebook

Youtube

Blog for Hope

Dr.Lens Cancer Blog

Twitter

SocietyConnect.org

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Groups

Provide information

Make new connections

Create discussion about the American Cancer Society

Help ACS accomplish its mission

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Cancer Action Network

Incorporates elements from all of the ACS’s existing sites, creating an online environment that attracts supporters, volunteers and donors

Creates connections with cancer advocates around the country by encouraging them to register on the ACS CANUsers create a personally customized “I CAN Page”

Engages users by presenting a wide variety of information and activities targeted to different publics

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Internal Social Networking

The American Cancer Society launched its own social network, SocietyConnect.org, in 2008

Employees Can learn more about their coworkers and can

collaborate with them by reading their profiles and blogs and viewing their posted pictures

Encouraged to create groups, share videos and create events as a way of communicating to create an effective team

Get Connected Campaign

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Patients Using Social Media

Individuals primarily shared news of a serious medical diagnosis through traditional means Face-to-face conversations, telephone calls and

handwritten letters

80 percent of U.S. Internet consumers seek health information online

Those who go online to find health information are usually facing either their own or a family member’s serious medical crisis

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Health-Specific Networking Sites

PatientsLikeMe.com

DailyStrength.org

CaringBridge.org

GroupLoop.org

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Platforms People Use to Disclose Illnesses

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What Healthcare Professionals Can Do

Go where they are

Care for the mind as well as the body

Empower your support Network

It’s what you say & how you say it

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Cancer Survivor Network

Founded in 1996 by the American Cancer Society

Online community of cancer survivors, families, and friends

MembersFind other members Chat with each other using the CSN private and

secure internal e-mail service Access chat rooms and post to discussion boards

Create their own My CSN Space

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More Birthdays Campaign

Every Birthday You Celebrate Is a Victory

Usher - More Birthdays' E-Card

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#NonprofitSM4 Engagement

Tweet 1: If you could start a nonprofit what would it be for?

Please tweet your response to our hashtag now!

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Pinterest and Nonprofits

Zach Halper, Web Assistant at @nonprofittimes says:

“I personally think Pinterest is going to be huge for nonprofits in the future. I’m actually working on a story about that now, and I think Pinterest has the potential to provide a great platform for nonprofits to show their mission in a visual way.”

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Search “nonprofits” on Pinterest

http://mashable.com/2012/03/21/non-profits-digital-infographic/

This infographic from Mashable alone has been pinned 418 times

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How do Nonprofits get fundraising through social media?

We asked Stephanie Dickard, Communications Mastermind who…

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Link to these sites through #SM

http://www1.networkforgood.org/

http://www.helpattack.com/

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Any Questions?

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Citations

Russell Herder, How Patients Use Social Media to Disclose Medical Diagnoses Online

Bette Weinstein Kaplan, Accessing helpful information and staying in touch: Social media for cancer survivors

Carla Silvia, An Analysis of How the American Cancer Society Uses Social Media

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