Non Profits3
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The Cost of Donate Buttons
Event Management
Total Business Management
The Channel We Choose
• Events (Virtual and Live)• Advertising• Groups and Chapters (Virtual and Live)• Celebrity Endorsement• Self-benefit/Cause-benefit Duality• Text, Facebook, MySpace, Twitter• Contests • Corporate Matching
About the data: The above analysis is based on BIGresearch's Simultaneous Media Usage Survey (SIMM 14-June '09) of over 22,000 consumers. BIGresearch conducts the monthly Consumer Intentions and Actions Survey (CIA) of 8,000+ respondents and the semi-annual Simultaneous Media Survey (SIMM) of 15,000+ respondents.
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
Shift In Marketing Allocations
Social Media is for B2B and B2C
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
Coordinate Your Plans
• Business Plan– Marketing Plan
• Event Plan• PR Plan• Social Media Plan
Channels Are Evolving
• Blogs• Microblogs• Podcasts• Wikis• Social Networks• Professional Networks• Videocasts• Newswires
Social Networking Plan• Outline objectives for your networking initiatives that
match your business needs.• Profile your target audience and determine where they are
currently engaging in social media/networking• Set a timeline that pairs investment to positive benefits.• Define your “networking style” and make certain that it is
a natural fit for your ‘in person’ networking• Outline topics that will draw interest from your target
audience.• Build awareness of your posts as well as establish your
authority and thought-leadership.• Track metrics that measure your ROI and define your
success (initially and as you hone your social channels).
6C’s of Social Media
• Conversation• Contribution• Collaboration• Connection• Community• Commerce
Thank You
• Wendy Flanagan 908-619-7204