Non profits video-v4

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Slavery Campaign

Transcript of Non profits video-v4

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Slavery

Campaign

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Social Media for Non-

ProfitsLaura Gallagher

The Creative Company, Inc.

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Our System

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Our Channels

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Our Channels

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Key Social Media Guidelines –

Non-Profits• Mention and tag your influencers

• Call for action

• Use scheduling tools such as

HootSuite, Sprinkler or Sprout

• Build quality relationships member-to-member and encourage each other in this space

• Don’t flood your audience with posts

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Key Social Media Guidelines –

Non-Profits• Mention and tag your influencers

• Call for action

• Use scheduling tools such as HootSuite,

Sprinkler or Sprout

• Build quality relationships member-to-member and encourage each other in this space

• Don’t flood your audience with posts

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Physicians Plus and Henry Vilas

Zoo

• Polar Dash Campaign

• Joint partnership with Henry Vilas

Zoo

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Henry Vilas Zoo Promotion:

• 32,000 Facebook fans

• 1,973 Twitter fans

Physicians Plus and Henry Vilas

Zoo

Monona Public Library

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Ashley Furniture – Hope to

Dream

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Personalize Social

MediaReach people beyond

your Pages fans

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Facebook Ads

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Key Social Media Guidelines –

Non-Profits• Mention and tag your influencers

• Call for action

• Use scheduling tools such as

HootSuite, Sprinkler or Sprout

• Build quality relationships member-to-member and encourage each other in this space

• Don’t flood your audience with posts

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Key Things To Post

• Photo posts receive interaction

rates 39% higher than average.

• More than 100% of posts that

have a question located at the

end have twice as high comment

rate than those that don’t.

• “Call to actions” mean an

increased interaction rate by

48%.

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Key Social Media Guidelines –

Non-Profits• Mention and tag your influencers

• Call for action

• Use scheduling tools such as

HootSuite, Sprinkler or Sprout

• Build quality relationships member-to-member and encourage each other in this space

• Don’t flood your audience with posts

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Use Your ToolsCompanies that auto-publish have a 50% increase in

leads

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Use Your Tools

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Key Social Media Guidelines –

Non-Profits• Mention and tag your influencers

• Call for action

• Use scheduling tools such as HootSuite,

Sprinkler or Sprout

• Build quality relationships member-to-member and encourage each other in this space

• Don’t flood your audience with posts

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Quality Neighborhood

RelationshipsRiver Food Pantry, Harvest Dinner

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Quality Neighborhood

Relationships

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Emails Work,

Too!

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Key Social Media Guidelines –

Non-Profits• Mention and tag your influencers

• Call for action

• Use scheduling tools such as HootSuite,

Sprinkler or Sprout

• Build quality relationships member-to-member and encourage each other in this space

• Don’t flood your audience with posts

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Don’t Flood the Audience

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Know the Audience

• Post on weekends

• Sundays are king

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Key Take-Aways

• Remember that not everything has to be

shared as it’s happening.

• Connect with your community… and beyond!

• Learn from other companies, brands or

people.

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Connect with Us!

Facebook

www.facebook.com/thecreativecompany

Twitter

www.twitter.com/creativecompany

LinkedIn

www.linkedin.com/in/gallagherlaura

Email

[email protected]