• http://www.youtube.com/watch?v=obGIbsOfdL0

• http://www.youtube.com/watch?v=L29BCQFfqVo

The Usage Lifecycle

• http://www.infographicsshowcase.com/wp-content/uploads/2010/04/my-digital-life-2.jpg

So What's the Big Deal

Is Social Media A Fad

• http://www.youtube.com/watch?v=ypmfs3z8esI&feature=related

http://www.bitrebels.com/geek/social-media-a-fad-amazing-stats-reveal-answer/

• http://www.slideshare.net/willgray/101-ways-to-use-social-media-3606342

DEMOGRAPHICS

• http://www.youtube.com/watch?v=pT4EbM7dCMs

Fastest Growing Demographic on Facebook: Women Over 55

http://www.insidefacebook.com/2009/02/02/fastest-growing-demographic-on-facebook-women-over-55

Only 2 years ago, employers spent

• about $30 billion on

advertising, career fairs, and headhunters with about $8.5 billion of that spent on newspaper, job board, and other forms of recruitment advertising.

• As the recession hit in 2008 and 2009, the total spending on recruitment advertising dropped by about two-thirds

to about $3.5 billion:

What is Twitter?

“Twitter is instant messaging made available to the public”

Hugh Hewitt

http://www.youtube.com/watch?v=ddO9idmax0o

How to create a bio

• http://www.personalbrandingblog.com/18-sources-of-personal-branding-credibility/

• http://www.vimeo.com/2356559

• Tweetgrid.com

Twitter

• mark each tweet with a hashtag (#) denoting that you are associating it with that chat or topic.

• Why Tweet? • Be seen as an expert • Connect with other experts and resources • Do real time research • Nurture relationships with other industry leaders • Own your niche

• -Maria Elena Duron

• Twitter data: 105M reg user, 180M unique visitors/mo, but 75% traffic outside of twitter.com > those are beautiful stats!

• Twitter is fast becoming a ‘search engine for conversations’

» Penny Power

Text Messaging and Chat Abbreviations

• A Guide to Understanding Text Messages, Chat Acronyms, and Twitter Messages

• http://www.webopedia.com/quick_ref/textmessageabbreviations.asp

Twitter trumps New York Times, Wall Street Journal

• In April, according to Compete, Twitter

drew 19.4 million unique visitors

NYTimes.com drew 15.6 million

WSJ.com drew 12.2 million

Twitter Short ListWho should we follow

• www.twellow.com• http://listorious.com/

Making long URLs usable!• TinyURL.com

Set up Twitter on a schedule• www.Tweetlater.com

I’m searching for information• www.twendz.com

Create a Custom Background

• http://www.mytweetspace.com/

Twitter

• Giving away access to information rewards the giver by building followers.

The more followers, the more information comes to the giver to distribute

which in turn builds more followers

– Rosabeth Moss Kanter

Ways to Increase your Twitter Followers

• Target Power Tweeters Tweet o Clock lets you know the best time to contact a particular Tweeter and displays

their most active timeframes – http://tweetoclock.com• Utilise Good Karma

Tweet Deck allows you to create and manage Twitter lists. You can easily create a list of people who you want to monitor that week in order to reply to any cries for help –

http://www.tweetdeck.com

• Tweet During Rush Hour However, the most active hour for people engaging in the twittersphere is between 1pm and 2pm every day

• Follow Other People Who Should I Follow analyses your Twitter profile based on Bio, existing friends and Tweets and then generates a list of recommended people you should follow. You can alter the list based on location and popularity – http://www.whoshouldifollow.com

• Interact with your Followers Tweet Beep is a very effective tool that sends you alerts for a range of specified keywords. This will ensure you

never miss an opportunity to join or reply to a conversation - http://tweetbeep.com/

• Be a Resource Twit Doc allows you to upload a document, image or video and share it across Twitter – http://www.twitdoc.com/

• Follow other People with the same Interest

Twitterrel allows you to find people who have a similar interest as you – http://www.twitterel.com

• Make people Aware • Put links to your Twitter profile everywhere. Link it on your blog, Facebook Fan Page, email

signature, and everywhere else you have a presence online.

•   Utilise the Hash Tag Twit Scoop displays in real-time the words which are buzzing right now on twitter so take advantage and utilise

the hash key for relevant trending topics – http://www.twitscoop.com/

• Get Retweeted

ReTweet Radar puts together a cloud of terms that are currently being retweeted, ranks most retweeted users of Twitter and ranks the links that are being retweeted. If a topic close to your industry is a tending topic to retweet, get involved in the action – http://www.retweetradar.com/

RSS Feed

http://www.youtube.com/results?search_type=&search_query=rss+in+plain+english&aq=2&oq=rss

What is a Blog?

• is a type of website, with regular entries of commentary, descriptions of events, or other material such as graphics or video.

http://www.tinkernut.com/archives/1793

Huffingtonpost.com

• www.alltop.com

• Read 600 Popular Magazines Online for Free! – Maggwire

• http://www.youtube.com/watch?v=Or3qv7esFcU&feature=player_embedded#

• http://www.allfacebook.com/2009/12/facebook-privacy-new/

Display all your social profiles and other online activities in one place.

• http://chi.mp/

Are you looking to embed your social business card in your

website or your email signature

• http://www.retaggr.com/

Sales is about connecting with the customer

creating real value

and solving their problems

I don’t think sales is just about the pitch.

• http://www.slideshare.net/avarry/digital-natives-presentation-3685513• http://ow.ly/1x9KZ