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There may finally be a solution to minimize those unsightly, sunken streaks... By Karen Garrit

In hushed tones across the city, women whisper about the latest techniques to tackle stretch marks. Cosmetic do~tors are constantly struggling to get a handle on the situation, You know, those white and red marks that refuse to go away no matter what you seem to do, You can go to the gym every day, be tan and toned but those stubborn stretch marks are still visible, It's been estimated that 80 million men and women in the US have mild to moderate stretch marks, According to the American Academy of Dermatology, stretch marks develop in more than 90 percent of women during pregnancy. Until now nothing could even begin to correct them. Beauty companies have concocted count­less creams to make stretch marks

These fluctuations put a lot of stress on the skin." Unfortunately no one is immune, though genetics and the amount of weight gain playa large role in the severity of the stretch marks. Another huge benefit of the Coolbeam treatment is just how acces­sible it is to everyone. Lasers have traditionally been the secret of the Hollywood elite who have the money and leisure time to pay both large bills and recover at home for days. But the Coolbeam changes all that. Now women and men with busy lives can make a huge and positive change in their appearance that both fits into their budget and schedule.

When are Results Noticeable? Although many people will see immediate

disappear but they are visitors that simply refuse to leave. Forget cocoa butter and vitamin E, these are remedies only effective in preventing the marks from forming. But finally there may be a solution to this difficult challenge. "Mature" stretch marks, the ones that, over time, turn from red to white have generally been considered (though

" .. . Coolbeam is the most effective stretch

improvement after just one treatment, most people need three to six treatments for new collagen to appear, thereby reduc­ing the appearance of stretch marks. Prices vary depending on the area or areas of the body to be treated and the number of treatment sessions. One treatment session of the abdomen, for example, is

mark removal treatment available in terms of

results, cost, and safety."

despised) untreatable - until now. Now, thanks to the research done at Epione Medical Corporation, there is a way to minimize the appearance of those unsightly, sunken streaks. This treatment, called Coolbeam TM, was developed by celebrity cosmetic dermatologist Dr. Simon Ourian MD, Medical Director of Epione. He continues to help thousands of patients minimize the appearance of their stretch marks.

Not Just for the Rich & Famous "Stretch marks don't discriminate," says Dr. Ourian. "If you gain or lose a lot of weight in a short period of time you will likely get stretch marks. Stretch marks from pregnancy and the rapid weight loss associated with bariatric surgery just come with the territory.

$900. For many patients, the results are quick and long-lasting. 'We have seen

patients who get amazing results with only one visit and others who need additional treatments, but ultimately most everyone will see improvement in the appearance of their stretch marks," says Dr. Ourian. "In my opinion, Coolbeam is the most effective stretch mark

removal treatment available in terms of results, cost and safety."

Whether the stretch marks are on the chest, hips, abdomen, or thighs,

people can now experience improvement in one to six treatments. Most

patients report that the Coolbeam treatment is nearly painless and

each session takes less than one hour. The Coolbeam treatment may not completely restore the skin to its original smooth state, but at Epione, Dr. Simon Ourian is confident he can make a dramatic difference.

Where to go: Epione Skin & Laser Institute, Beverly Hills www.epione.com or call (888) 361-5588