Noland Hoshino, High Five MediaSeanette Corkill, Frontdoor Back

4 local case studies

Aevum Images

Loowit Brewing

Lucky Loans

Beige Blond

strategy

structure&

marketing

brandingvs

persona

perceptionvs

digital shopper’s journey

PlantSeed

ResearchSearch Decide Go!

”“

most people’s first interaction with your business will be on social media

There are 2 search engines you have to

optimize for:

• The search function within each social network

• Google search

search

Loowit Brewing

search phrases & key words

• What 3 things do you want people to know about your business?

• KEYWORDS: What 3 keywords define your business?

• SEARCH PHRASES: What search phrase would you use to find your business?

Soolve.com

identify #hashtags

Hashtags are a way to categorize content

tagboard

facebook bios

If you want your page to come up in Google search for a keyword, that keyword needs to be in your page’s name and “About Us.” To come up in Facebook search, that keyword needs to be in your page’s subcategory.

twitter bios

If you want your Twitter profile to come up in Google search for a keyword, that keyword needs to be in your profile name or username. Google uses the meta description of your latest tweet.

instagram bios

Instagram profiles, Google uses the profile name, username and bio in search results. Profiles with a specific keyword in the name rank best in search on Google and in the Instagram app.

linkedin bios

If you want your company page to come up in Google or LinkedIn search for a keyword, that keyword needs to be in your company page name. For personal account, keywords should be in your description header.

breathe

social media posting strategy

AmazingContent

PerfectTiming

IdealFrequency

Source: Blog.bufferapp.com

create

content farming

curratecollaborate

create key messages

Create 3 key messages that you want your audience to know. Use the keywords for increased search engine optimization. Stick to them.

Message #1

#

create content calendar

Month Title/Description Type of Content Social Platform

http://bit.ly/BcauseContentCalendar

Target Audience Keywords Due Date Publish Date

#

facebook content calendar

social media posting strategy

AmazingContent

PerfectTiming

IdealFrequency

Source: Blog.bufferapp.com

ideal frequency

Facebook Instagram Twitter Pinterest3 x per week

3 x per week

5 x per week

5 x per day

10 x per week

10 x per week

None 10 x per day

Minimum

Maximum

perfect timing

Your peak times

FACEBOOK:

Peak times for sharing your contents on Facebook is during the day when you wake up, when you’re doing dinner and before going to bed.

perfect timing

Your peak times

INSTAGRAM:

Instagram is good for sharing appealing images and best suitable for getting more traffic from images to your blog posts or web pages. The ideal time to post is at 5 p.m. EST on Wednesdays

perfect timing

Your peak times

TWITTER:

Peak time is Mondays – Thursdays between 9 am to 3 pm. Worst time to tweet is everyday after 8 pm and Fridays after 3 pm.

facebook content schedule

#

• Inspirational Quotes • Photos showing off products and services• Photos giving fans a glimpse behind-the-scenes • Guides & whitepapers• Cover photos summarizing products & services• Sharing news about business partners• Posts about legislation that affects the industry• Highlight your latest projects• Pictures of events• Announce employees who are also Facebook fans• Post about universal events• Run a survey about your industry

• Announce partnerships• Share infographics• Use photos to convey industry statistics• Post research and ask fans about it• Humorous pictures• Show off new products for feedback• Share customer testimonials• Let fans know what clients are doing• Announce events• Post helpful news articles & tips• Share your email newsletters• Offer a trial demo to fans

What topost?

Date Time Type of Content Title/Description

http://bit.ly/BcauseContentCalendar

Circle your social prime time: 5AM 6AM 7AM 8AM 9AM 10AM 11AM 12PM 1PM 2PM 3PM 4PM 5PM 6PM 7PM 8PM 9PM 10PM

breathe

daily tasks

Respond to inbound social messages (Hootsuite) Monitor #hashtags and keyword(s) conversations

(Hootsuite) Monitor competition (Hootsuite) Create messages and load your social editorial calendar

Facebook post Twitter post Instagram post

Schedule posts on social media platforms Acknowledge post comments (Hootsuite)

Facebook – Reply to comment, LIKE comment Twitter – @ Reply to tweet, favorite tweet, or retweet Instagram – @ reply comment

weekly tasks

Engage with thought leaders (Hootsuite) Engage with business industry (Hootsuite) Review social media analytics Collect content for following week’s posts Look for social media influencers in your niche Create lists / Add to list of your favorite businesses on

social media Follow industry leaders and businesses

monthly tasks

Update your social media platform cover/header Audit, review and adjust digital marketing strategy Assess key performance indicators Collaborate with other businesses Gauge your capacity and needs

breathe

”“

corporations are not people.

personal facebook acct

facebook page

Follow me?

https://www.facebook.com/Beigeblond-103193830319/timeline/

https://www.facebook.com/lucky.l.shop?fref=ts

https://instagram.com/makkasanman/

https://www.facebook.com/Lucky-Loan-Pawn-Shop-139785091243/timeline/

Yes! I will follow you

https://twitter.com/LoowitBrewing

https://www.facebook.com/loowitbrewing

https://instagram.com/loowitbrewing

set triggers

SMO (social media optimization)

Use a number of social media outlets and communities to generate publicity to increase

awareness of a product, brand or event

SMO tips

• Create shareable content• Make sharing easy• Reward engagement• Make your content unique, engaging and

different• Engage with influencers

”“

do SMO today, SMO tomorrow,

and SMO the next day

- Noland Hoshino

breathe