Nokia focus the strategy of its Services unit to create a better, more simplified user experience across its services and to open up deeper and greater opportunities for third parties .

Services strategy

Marketing strategy

Customer is the key, so they offer so many options to cover almost all segments. That is the reason of a faster growth in emerging countries.

Nokia has focused its services investments on five primary categories: maps, music, messaging, media and games.

These are the areas where they think the biggest opportunities lie.

Innovation Strategy

Consumer

Operators

NOKIA

Involving letting third parties take more of the strain in developing new products and services, new technologies and constant improvements, being first in the market.

Partnership Business Strategy

Nokia has to compete and co-operate. Nokia is working more closely with many other companies, including operators and partners. they expect more such partnerships to the new times.

Sources

http://resources.bnet.com/topic/nokia+corp.+and+strategy+analytics.html

http://www.merinews.com/catFull.jsp?articleID=124478 http://telephonyonline.com/wireless/news/nokia-inetragtion-devices-0418/ www.nokia.com

Bigbottle

José Artigues Diego Bandenay David García Rafael Espinosa Borja Portero