Nokia eyeMitra

Eye Donation Registry App Nokia Challenge 2010

Eye Donation Registry App Nokia Challenge 2010

Corneal Blinds (India 2009)

2.1 Million38,600

Approx.Annual Eye Donations (2008-2009)

gap 01

Problem

21,000 new cases annually !

Nokia Challenge 2010Problem

Reported Deaths (India 2009)

9.5 MillionApprox.Annual Eye Donations (2008-2009)

gap 02 38,600Eye Donation Registry App

Nokia Challenge 2010Problem

at this pace, it will take 112 years to completely eradicate corneal blindness !

112Eye Donation Registry App

Nokia Challenge 2010

Ignorance / lack of awareness

Religious superstitions

Family emotions at the time of death

Impediments

“Resolve of these issues is an enormous task considering the length and breadth of the country and also the v a s t p o p u l a t i o n t o b e c o n t a c t e d a n d s e r v e d ”

?Eye Donation Registry App


Retrieval has to be effected within 3 to 4 hours of death of the donor.

Retrieval has to be done by qualified medical practitioners only as per the law.

Family members of the donor should give their consent for removal after the death of the donor

Retrieved corneas have to be placed in proper media so that they reach the corneal processing centre within 6 hours of the death of the donor.

Retrieval Problem6 HrsEye Donation Registry App

Nokia Challenge 2010Retrieval Problem

“ Prompt and expedient action is what, is required with dynamic logistic management, effective and efficient co-ordination to make sure proper utilization and optimization of resources ”

Eye Donation Registry App

Nokia Challenge 2010Solution


1 Death = 2 x Corneastapping maximum number of deaths would generate twice the corneas


Corneal Blinds (India 2009)

2.1 Millionrequires

Just 1 Million EYE Donations !

SolutionEye Donation Registry App


1 MillionEye Donations

Solution

5 yearsTarget

2,00,000Annually

requires



Reported Deaths (India 2009)

9.5 Million

Solution

2 % system efficiency

2,00,000Annually


Nokia Challenge 2010Existing Information Channel

Hospitals

Acquaintances

eye bankeye donor 1919Toll Free MTNL/BSNL

demandsupply

closest


Nokia Challenge 2010Existing Information Channel

Primarily User Activated Extremely Low Visibility

Zero Database AvailabilityEntirely Manual System

Call Oriented OnlyPost Excision Delivery ?

Donor-Eye Bank Channel onlyZero Inter Eye Banks Networking

Approx.Annual Shortage

1,61,4000.4 %

Hospitals

Acquaintances

eye bankeye donor 1919Toll Free MTNL/BSNL

demandsupply

closest


system efficiency

Nokia Challenge 2010VISION 2020 Proposal

Disease Control

Human Resource Development

Infrastructure & Technology Development

VISION 2020 (WHO)

Possible Product/Application Area: Mobile Application/Central Web Server Interfacing


Nokia Challenge 2010Proposed Information Channel

passive state interaction (education/updates)

active state interaction (excision)


Weekly social messaging to Nokia mobile users, explaining or informing about relevant content

At the time of excision or removal of cornea from a deceased, any acquinatance can SMS or press eyeMitra icon from the deceased phone or any other phone, and will get to toll free number, which will inform closest eye banks and send a confirmation SMS to the eyeMitra volunteer(family/acquianatces)

Nokia Challenge 2010PRODUCT: Eye Donation App Wireframe


Options

Pledge ur EyesEnter your name

|City you live in

Address

Options

Options

Pledge ur EyesNominee Name

|Nominee Contact No.

Options

Pledge ur EyesNominee Name

Nominee Contact No.

|Nominee Contact no.Help

Register

Eye Donation App Icon User Registration Nominee Registration Registration Complete

Nokia Challenge 2010PRODUCT:Social Messaging on device


Social Issues

eyeMitraThank you Mr. Sharma for your

p a t r o n a g e t o e y e M i t r a

Your Neighbourhood Eye Bank is

YP Mahindru Niramaya Eye Bank

C o n t a c t : + 9 1 9 9 9 9 0 0 9 9 9 9

Issued in public interest by...

Eye Bank Association of India

(EBAI)

eyeMitra eyeMitrado not rub your eyes in

case of any injury. just

wash it with clean water

and consult an eye doctor

Issued in public interest by...

Bausch & Laumb

Eye Bank Info Eye Care Info

with current rate, it will take 112 years to eradicate corneal b l i n d n e s s f r o m I n d i aP l e a s e D o n a t e E y e sIssued in public interest by...Fortis Hospitals (India)

Nokia Challenge 2010Proposed Information Channel

Hospitals

eye donor eye banksdemandsupply eye server

NOKIA

Acquaintancesnominee

eye volunteer

grief counselor

passive state interaction (education/updates)

active state interaction (excision)

eye banksdemand

receiverdemand



Central Database Management

Multi-Channel Connectivity

App/Call/SMS Oriented

Passive State Interaction

Inter Eye Bank Networking

Manual/Automated Switching

National Registry (Waiting)

Hospitals

eye donor eye banksdemandsupply eye server

NOKIA

Acquaintancesnominee

eye volunteer

grief counselor

eye banksdemand

receiverdemand

Proposed Information Channel

2-3 % Eye Donation Registry App

of system efficiency is sufficient to achieve the target numbers

Nokia Challenge 2010Proposed Marketing Channel

eye serverNOKIA

Health Industry

1


Health Industry

2Insurance Co.

1Insurance Cos.

2

1 Way Communication ChannelMultiple Contacts

Health Industry

1Health Industry

2Insurance Co.

1Insurance Cos.

2

User 1 User 2 User N

User 1 User 2 User N

2 Way Communication ChannelSingle Contact Point

Existing Marketing Channel


Info-Adverts Sponsors

Patients Cost Recovery

Government Subsidies

Insurance Schemes

Eye Funds (Bank Loans)

Model Financial SustainabilityEye Donation Registry App

Nokia Challenge 2010Product

Web Database (On Server)

Eye App (On Mobile)

National Eye RegistrySMS Social Marketing

Real Time EB Networking

Eye Donation AppPassive State SMSActive State SMS


2Billion+ SMS in Passive StateI Million SMS / Year in Active StateI Million Calls/ Year in Active State

1. The World Factbook (CIA). 2. The World Almanac and Book of Facts 2010, ©2010. 3. Demographia World Urban Areas & Population Projection. 6th Annual edition. March, 2010. www.demographia.com 4. WHO Fact Sheet 2009-2010 5. EBAI, India Official Publications c 2008

Nokia Challenge 2010References


Nokia eyeMitra

Documents

Transcript of Nokia eyeMitra