Nokia biannual n atn

45
Nokia NA & Levant PR and Comms H1 Highlights January 2012 – June 2012

description

NOKIA

Transcript of Nokia biannual n atn

Page 1: Nokia biannual n atn

Nokia NA & LevantPR and CommsH1 Highlights

January 2012 – June 2012

Page 2: Nokia biannual n atn

Let’s look back on the first semester…

Nokia and PR Media H&K Associate have had a long and successful collaboration. The beginning of this year 2012 was full of new achievements and success with new technological advances putting Nokia forward and maintaining the company at the best of their performances with innovation such as the new Asha family, Pureview and Lumia announcement, but also new strategic directions with the Developper training seminars with Microsoft as a strong partner.

Throughout the 1st semester, we saw the brand grow stronger and always being ahead of their competitors at all levels. Nokia showed their involvement in too many levels, and also showed its committment toward the Futur generation.

Nokia is getting stronger and growing and we will see it during the second half of the year with a Big Launch of Lumia in Morocco and Tunisia but also with the launch of Ramadan applications 2012 as well as new technological innovations such as Asha touch… and so much moreNokia is going to keep surprising the public and PR Media will be there all the way to successfully help go to the end of the year.

Page 3: Nokia biannual n atn

Our team…NOKIA• Dana Adnani, Nokia NA Comms Manager

PR Media H&K Associate• Amin Fares, Project DirectorMorocco Team:• Houda, Senior Account Manager• Sami Saber, Press Manager• Mohamed Belfass, Press Manager• Younes Raghib, Press OfficerTunisia Team:• Hassene Tahri,Senior Account & Press

ManagerAlgeria Team:• Fella Lamari, Senior Account Manager• Zoubida, Account ManagerEgypt Team: • Dalia Mostafa, Account Manager• May Sadeq, Press Manager• Sherif Afifi, Press Manager

Page 4: Nokia biannual n atn

Key NumbersTunisia

Page 5: Nokia biannual n atn

Key Numbers

• Total Clippings : 106

• Total Circulation : 4.290.000 • Total Printing : 1.072.500• Total Advertizing value: 56.400 USD• Total Credit Value : 194.400 USD

Page 6: Nokia biannual n atn

Analysis per Media

Page 7: Nokia biannual n atn

Global events Mobile World Congress, again shattered attendance records as more than 67,000

attendees Nokia showcased how they are Redefining Mobile and pre launched the NOKIA 808 pureview

– 8 journalists were involved in these events

Wide – Mobile World Congress Barcelona (February)

Feedback A very positive feedback was collected from the guests. The participants are always impressed to accompany Nokia‘s activities around the

world The regional event was an opportunity to build a relationship with new Media who did

not participated before in a press trip with Nokia Global trips and events are a very useful tool for building Nokia Ambassadors.

© 2012 Nokia

7

Global Events & Regional Events

Page 8: Nokia biannual n atn

Global Events & Regional Events

Page 9: Nokia biannual n atn

Global Events & Regional Events

Page 10: Nokia biannual n atn

© 2012 Nokia

10

NEA and local Events

NEA and local Events

Maroc Web Awards – Morocco Belmasry contest - Egypt Qwerty Event– Egypt Demo Day with Belle NFC- Morocco - Lebanon Pre Launch Pureview 808– Egypt - Lebanon Nokia Developer training day- Morocco Caftan– Morocco

Feedback Coverage was very excellent for all these events. For example,

more than 30 clippings were collected for the Qwerty event in Egypt.

Tonality is excellent for all these events.

Page 11: Nokia biannual n atn

11

• Maroc Web Awards- Morocco

Page 12: Nokia biannual n atn

12

Page 13: Nokia biannual n atn

13

Maroc Web Award

Page 14: Nokia biannual n atn

14

Maroc Web Award

Page 15: Nokia biannual n atn

DEMO DAY with Belle-NFC- MOROCCO

Page 16: Nokia biannual n atn

DEMO DAY with Belle-NFC- MOROCCO

Page 17: Nokia biannual n atn

DEMO DAY with Belle-NFC- MOROCCO

Page 18: Nokia biannual n atn

Date with Belle- LEBANON

Page 19: Nokia biannual n atn

Date with Belle-LEBANON

Page 20: Nokia biannual n atn

BILMASRI- EGYPT

Page 21: Nokia biannual n atn

BILMASRI- EGYPT

Page 22: Nokia biannual n atn

Pureview Event -EGYPT

Page 23: Nokia biannual n atn

Pureview Event -EGYPT

Page 24: Nokia biannual n atn

PRE Launch Pureview- Egypt

Page 25: Nokia biannual n atn

808 Pureview-LEBANON

Page 26: Nokia biannual n atn

808 Pureview-LEBANON

Page 27: Nokia biannual n atn

808 Pureview-LEBANON

Page 28: Nokia biannual n atn

Developer Training-Morocco

Page 29: Nokia biannual n atn

PR Basics

Interviews

More than 30 interviews were organized during this 1st semester in Egypt, Algeria, Lebanon, Tunisia and Morocco during local events.

More than 20 press releases were sent in North Africa Levant since January 09 helping us to maintain a High SOV against competition.

Page 30: Nokia biannual n atn

Interview

Page 31: Nokia biannual n atn

TOP 15 Articles

Page 32: Nokia biannual n atn

Morocco

Page 33: Nokia biannual n atn

EGYPT

Page 34: Nokia biannual n atn

Egypt

Page 35: Nokia biannual n atn

EGYPT

Page 36: Nokia biannual n atn

Algeria

Page 37: Nokia biannual n atn

MOROCCO

Page 38: Nokia biannual n atn

Egypt

Page 39: Nokia biannual n atn

TUNISIA

Page 40: Nokia biannual n atn

ALGERIA

Page 41: Nokia biannual n atn

TUNISIA

Page 42: Nokia biannual n atn

Egypt

Page 43: Nokia biannual n atn

MOROCCO

Page 44: Nokia biannual n atn

Tunisia

Page 45: Nokia biannual n atn

Egypt