Cloud Services 2.0State_Of_Art.(BG)Iva Valerieva,Manager Marketing & Business Development

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“Cloud TechnologiesFacing Reality”November 20, 2013, Hilton Hotel, Sofia

This is Maria

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• Who are we• What’s new• What’s going on• What we think will happen• BG Use Cases• Lessons learned – 4 yrs later

Who Are We

• IT System Integrator and Cloud Service Provider

• 18 years experience

• ISOs, Certified to participate in international NATO IT procedures

Focus on business process, not on IT infrastructure.

DEPRESSION TIMEDEPRESSION TIME

Looking for competitive advantage

IN THE MIDDLEIN THE MIDDLE

Cost optimization

IN THE BEGINNING

Cost reduction

Instinct

What Books Tell Us

Tactics

Strategy

Quickly! Fire people, close branches! We must survive!

Stop and think. We must optimize.

Customers changed. We must differentiate. We need competitive advantage to retain clients and win!

Value Added Business Model

Tech Factors Paradox

Source: IBM, The Customer‐activated Enterprise: Insights from the IBM Global C‐suite Study, 19 November 2013

Priority Projects For Nest 3 Yrs

Source: IBM, The Customer‐activated Enterprise: Insights from the IBM Global C‐suite Study, 19 November 2013

„New estimates indicate that cloud computing revenues in 

the EU could rise to nearly €80 billion by 2020 if policy intervention is successful .So this strategy is about building a new industry, and better competing against the United States in particular. Еxpect a net annual gain of €160 billion to EU GDP by 2020 (gain of €600 billion between 2015 and 2020)if the full EU cloud strategy is in place. Without that, economic gains would be two‐thirds less. These benefits largely come from businesses being able to either save money or get access to technology that makes them more productive. In terms of overall job numbers, we expect to see 3.8 million jobs generated following full implementation of the strategy, against 1.3 million if the regulatory and other policy barriers are not tackled.“

What are the economic and job gains from a European cloud strategy?

EU certification scheme launch

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EU Strategy

The Commission will work with the support of ENISA and other relevant bodies to assist the development of an EU‐wide voluntary certification schemes in the area of cloud computing (including data protection) and establish a list of such schemes by 2014. 

Source: IDC, "Quantitative Estimates of the demand for cloud Computing in Europe and the likely barriers to take‐up"

EU eSENS Intitative

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The project involves partners from : 

Austria, the Czech Republic, Denmark, Estonia, France, Germany, Greece, Ireland, Italy, Luxembourg, the Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden and Turkey. 

Commission announces €13.7 million boost to cross‐border digital public services

European Commission is making a €13.7 million investment to further develop cross‐border digital public services. The new "e‐SENS" project (Electronic Simple European Networked Services) will help develop digital public service

Source: EC , Brussels, 14 August 2013

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Pending Standards

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This standard will provide guidance on the information security elements/aspects of cloud computing, recommending cloud‐specific information security controls supplementing those recommended by ISO/IEC 27002 and indeed other ISO27k standards including ISO/IEC 27018 on the privacy aspects of cloud computing, ISO/IEC 27031 on business continuity, and ISO/IEC 27036‐4 on relationship management, as well as all the other ISO27k standards covering information security in general.

ISO/IEC 27017 — Information technology — Security techniques —Code of practice for information security controls for cloud computing services based on ISO/IEC 27002 (DRAFT)

Rescheduled for October 2015

Conclusions (1)

Cloud Model usage and delivery (no matter via public or private cloud) is a service delivery issue and quality, monitoring and escalation process are vital for business continuity.

Is a key differentiator between week and strong solutions. Don’t forget that self-service portal is one of 4 main characteristics of cloud services (NIST).

Lesson 1. Reference Architecture is needed. Otherwise a lot of

Lesson 2. ITIL Best Practices are a must.

Lesson 3. The CMP (Cloud Management Platform)

Lesson 4. The Migration is a Project: Should be involved a project

Lessons Learned – 4 yrs later

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Lesson 4. Non-negotiable vs Negotiable SLA: Consider what

manager. Eg don’t underestimate the email migration and 2-factor identification for SaaS.

type of SLA suits you best. This refers to the choice of local or international service provider (re public).

topics are missed in the re-architecture design step. It aligns software products to cloud design.

Migration Model

A Seven‐Step Model ofMigration into the Cloud as part of our efforts in understanding and leveragingthe cloud computing service offerings in the enterprise context.

Conduct Cloud Migration Assessment

Isolate the Dependences

Map the Messaging and Environment

Re‐architect & Implement the lost Functionalities

Leverage Cloud Functionalities & Features

Test The Migration

Iterate and Optimize

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4

2

3

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In detail

• Cloudonomics• Migration costs• Recurring costs• DB data segmentation• DB migration• Functionality migration• NFR support

• Runtime Environment• Licensing• Libraries• Applications dependencies• Latencies• Performance Bottlenecks• Architectural 

Dependencies

Mapping libraries and runtime approximations

MAPASSESS ISOLATE

TESTAUGMENTRE‐ARCHITECT OPTIMIZE

MAPASSESS ISOLATE

In detail (2)

• Approximate lost functionality using cloud runtime support API

• New use cases• Analysis• Design

• Exploit additional cloud features

• Seek low‐cost augmentations

• Autoscaling• Storage• Bandwidth• Security

• Run Proof‐of‐Concept• Test Migration Strategy• Test new cases due to 

cloud augmentation• Test for production loads

• Optimize compliance with standards and governance

• Deliver best migration ROI• Develop roadmap for leveraging new 

cloud features

TESTAUGMENTRE‐ARCHITECT

OPTIMIZE

BG Use Cases

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• New hardware platform implementation for test and pre-production environment for a CRM and Billing system.

• DR strategy and hardware implementation for CRМ platform in Varna.

• Test and pre-production environment migration.

• Maintenance.

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DR solution project for Siebel-based CRM production environment

• Server infrastructure – RISC-based IBM Power 770• Hardware Management Console for management of the server

environment • IBM Flex System Enterprise Chassis • IBM Flex System Manager• IBM Flex System x240 Compute Node • IBM Storwize V7000 – for primary site to consolidate data from the

internal storage of the production CRM environment and the external midrange storage

• IBM Storwize V7000 - for secondary site• IBM System Storage Tape Library • SAN switch

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• Configuration and optimization of infrastructure for SAP ERP

• IBM PureFlex System with Storwize V7000 storage• IBM Flex System x240 – HA Configuration of nodes• IBM TS3100 tape library, LTO 5 drives• Virtualization – Vmware vSphere• Virtualization management ‐ VMware vCenter

Server• Storage Management software for backup and 

retrieval/ archive and retention – IBM Tivoli Storage Manager

• IBM Flex System™ Chassis

VMware vCenter™

Storage Plug-In

AppOS

VMware vSphere™

AppOS

AppOS

AppOS

Storwize V7000

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• IBM PureFlex System

• IBM Flex System x240• IBM Storwize V7000 • IBM Flex System™ Chassis• IBM Flex System Manager

• Value added services for SAN, RAID, LUN, host configuration

SMB Clients

Resellers/Distribution ChainCloud Provider

Services + IT Equipment

Enterprise Client

Enterprise Client

…

ISVs

TechnologyVendor

Datacenters

Bulgarian Public Cloud Ecosystem

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Think YouIva Valerieva,Manager Marketing & Business Developmenti.valerieva@stone‐bg.net+359 884 646 651