Noelle

Tamera

Ana

Raima

1. “Long-Lasting Deep-Down Comfort”: PunThe effects of smoking can cause long-term damage deep within the organs.

2. Graveyard: DeathBillboard is placed in a morbid, gloomy setting to signify the death caused by effects of smoking.

3. “Special Filter” “Rabbits Foot”Shows the absurd tactics and claims of beauty, wealth and luck as portrayed in tobacco ads.

CHEMISTRY IDEA BEHIND CARTOON MESSAGE:

4. “Carcinos”: CarcinogenA carcinogen is any substance that is known to cause cancer. There are over 60 carcinogens identified in cigarettes.

The artists’ overall message in the cartoon:

The dark truth behind smoking effects are shown through a cigarette advertisement in a happy-go-lucky manner. This shows the irony of deception in the tobacco industry.

Carcinogens, deep-down damage, death and over-the-top redeeming attempts mock the use of tobacco and the industry.

COUNTER CLAIM:

The effects of tobacco are well known and clearly outlined. The advertisements sometimes glamorize a horrible product, but it’s the viewers who ignore the dangers and fall into the media.

CITATION:

For long-lasting deep-down comfort smoke Carcinos, with the special filter made from a rabbit's foot, September 3, 1967 Ink, graphite, and opaque white over graphite underdrawing on layered paper Published in the Washington Post (66)LC-USZ62-127081