No.1 in Top Of Mind Advertising!€¦ · Collage Media Group Inc. Media Kit. Page 4 Tel: (403)...

Collage Media Group Inc. Media Kit. Tel: (403) 680-2087

COLLAGE MEDIA

INDOOR BILLBOARDS

Because it works!

Table of Contents

What is a Collage Ad? P2 Why Collage Media Group? P3 Company Profile: History & Principals P5 Partner Properties P6 Investment C.P.M. P7 Audience: Profile & Reach P8 Audience Study P9 Ad Samples P10 Product Gallery P12 Letters of Recommendation P13

No.1 in Top Of Mind Advertising!


WHAT IS A COLLAGE AD?

[Actual dimensions 20"x 40"]

A Collage Ad is an indoor billboard of advertisements. The 20"x 40" collage of ads is strategically placed in the highest traffic areas of restaurants, pubs & nightclubs in Calgary, Canmore and Banff.

The indoor billboards are placed both in the mens' and ladies' restrooms. They are mounted in aluminum frames behind tempered glass. One vertical billboard is placed in each of the ladies' washroom cubicles and one horizontal billboard is placed above the urinals in each of the mens' restrooms.

Your customers are in an appropriate mood to receive suggestions, they are a captive audience and they enjoy reading the information provided.


WHY COLLAGE MEDIA?

Because it works!

PLACEMENT

REPETITION

TARGETING

When visiting one of our locations, the visitor will go to the washroom and see your ad an average of 3.7 times per visit. With an average of 2,000 visitors per week per location, you get a total of 740,000 impressions per month.

• Your audience reads a magazine once.

• They read a newspaper once.

• They see your print ad once.

• They see our ad nearly 4 times per visit!

Repetition is key

With Collage Media you are always on page one -- directly in front of a captive, receptive audience. We catch your audience when they have nothing else to do, we have their undivided attention, and they actually like the idea. We offer 100% coverage on an average of 6 billboards per location (one in every cubicle in the ladies washrooms and in front of every urinal in the men's washroom).

Placement is paramount

This market is socially active. They have high incomes, they are opinion leaders and they are trend setters. They have money and spend it on products like yours.

Right on target


No.1 in Top Of Mind Advertising!

PEOPLE

INVESTMENT

RESULTS

At less than $1.00 per 1,000 viewings no one else even comes close. Compared to your other mediums, Collage Media gives you 9 times the reach of anyone else (based on a recent comparison with other print mediums).

Affordability

Collage Media is proactive, positive, current, innovative, and creative. We will get the results you need.

Innovation on your behalf

We can motivate this audience to buy your product. We strategically place your ad to provide brand name recognition.

Placement

+ Repetition + Targeting

+ Innovation + Affordabilty

= RESULTS


COMPANY PROFILE History A success story for over 20 years!

As the first company to offer indoor billboards in Canada, we have expanded steadily yet conservatively. We have developed a profile of loyal customers who experience such excellent results that in many cases they have advertised with the company since its inception and continue to advertise to this day!

Collage Media opened its doors in 1984 before anyone else had even considered the concept. We began with four locations in Calgary and have grown to over 100 locations and over 1,000 indoor billboards placed in both city and resort properties. This growth has been steady and calculated, offering our clients only quality establishments to enhance their business.

Our Team Joel Gelfand Mr. Gelfand is the creator of this unique medium and has headed the company since its inception. He has an accomplished background in sales and marketing and other entrepreneurial pursuits over the past 25 years, including real estate, securities and recently the restaurant business with Red’s Diner Calgary. His management skills and insight into this unique marketing concept have led the company through steady growth to today's market-leading position.

Stephanie Pyne Vice President in charge of distribution and market development. Stephanie has recently joined our group and comes from a human resources background of over 15 years. She is responsible for our ever-expanding market in Calgary, our local Snow areas, and international market development. She also heads up our team with Collage Media’s print division “Dining Out Magazines.”

Fred Holliss Mr. Holliss has been responsible for producing Collage Media’s indoor billboards and Restaurant Guide since 1998. He has been working in the design industry since 1991 and has extensive experience designing for print and for the Internet. His eye for detail and layout have helped Collage Media maintain and grow its market-leading position in indoor billboard advertising across Canada and the United States.


PARTNER ESTABLISHMENTS

[Actual dimensions 20"x 40]CALGARY

THE RANCHMANSIRONWOOD STAGE & GRILL

ACE NIGHTCLUB THE UNICORN CLASSIC

STROMBOLI INNPULCINELLARED’S DINER

MAD ROSE PUBCAST IRON CAFÉ

UNICORN SPORTS CANTINACAST IRON COOKHOUSE & BAR

UNIVERSE RESTAURANTLOCO LOUNGE AND GRILL

TOSCANA GRILLLOS CHILITOS

BEAGLE 14REGAL BEAGLE 17TH AVE SW

REGAL BEAGLE MACLEOD TR SUNICORN BASEMENT PUB

RED’S IN RAMSAYBULL & FINCH (DOUGLASDALE)

TRIO CAFÉ

BANFF

WILD BILL’S SALOONROSE AND CROWN PUBMELLISSA’S MISSTEAK

MELISSA’S LOUNGEBRUNOS

PATRINO’SBANFF AVE BREWING

TOMMY’S PUBMASALA INDIAN CUISINE

INDIAN CURRY HOUSETHE PUMP & TAP TAVERN

TOOLOULOUS

CANMORE

THE DRAKETHE WOOD

ROSE AND CROWN CANMORE PATRINO’S

HOGSHEAD CANMORETAVERN 1883

HY 5


Investment C.P.M.

CALGARY LOCATIONS : 25

“Because It Works!”

AVERAGE VISITS PER WEEK PER LOCATION 2,000

AVERAGE VISITS TO WASHROOM PER VISITOR PER NIGHT 3.7

AVERAGE IMPRESSIONS PER WEEK 185,000

AVERAGE IMPRESSIONS PER MONTH 740,000

TOTAL (SIX MONTHS) 4,440,000

COST PER THOUSAND IMPRESSIONS < $1.00


AUDIENCE PROFILE Upwardly Mobile Urbanites. What is it about this valuable target group?

A few numbers*

When advertising with Collage Media you are predominantly advertising to higher-earning individuals with the time and means to enjoy leisure and entertainment, and a proven desire to do so.

AUDIENCE REACH Where does everyone have to go while in a restaurant, bar or lounge? The washroom. It is the only place you are guaranteed to reach your clientele on average over 3 times per visit.We could put your advertising anywhere in these locations, but... where else do you have someone's undivided attention?And where else can you target your advertising specifically by gender?

Present your products to your customers with Collage Media. You're always on page 1 with your target market, unlike magazines where your ad can be buried anywhere, and people only see it once then throw it away.

PEOPLE SAY... “What a great idea! What else is there to do while you’re stuck there.”

“It’s a good idea, wish I would have thought of it.”

“Oh yeah, I always read those.”

“Just when you thing you’ve heard it all, we have found the perfect ad location for ‘Norm’,” according to executive Alan Cohen at ABC. “They’re called restroom panels, placed on the wall over urinals where men are forced to stare while in public bathrooms."

* Figures taken from Statistics Canada Analytical Paper Series No. 32 (2008)

Age group 25 and up

Average HHI $65,000 and up

College Education 70%

Percent Married 43%

Male:Female 52:48%


AUDIENCE STUDY *1. Literally all people who went to the washroom saw the posters and looked upon

them with a favourable attitude. This is important as people are in an appropriate

mood in which to receive information.

2. It is estimated by the interviewers that 95% of those who used the washroom

thought the posters were effective and in good taste.

3. 82% of the people who went to the washroom only one time remembered specific

items about the posters. (The rate of recall increased with the number of visits.)

4. Respondents overwhelmingly were in favour of the idea of placing advertising

posters in the washroom.

5. Almost all the people who visited the washroom noticed the poster.

6. About 80% of the respondents remembered something specific from at least one

ad.

7. Although the rate of recall involving the percentage of people who noticed the

poster was the same for males and females, the women were more specific and

noticed more ads on the poster.

8. Almost all the people who saw the poster thought that this type of advertising is a

good idea.

*Research conducted by University of Calgary Department of Marketing Research, 2006


SAMPLE ADS Here are some of our favourite ads…


SAMPLE ADS Here are some more of our favourite ads...


PRODUCT GALLERY


LETTERS OF RECOMMENDATION

No.1 in Top Of Mind Advertising!€¦ · Collage Media Group Inc. Media Kit. Page 4 Tel: (403)...

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