No to social media

(Yes to social co-creation)

What does co-creation mean to business?

Death of Distinctions

Examples Galore!

from ‘content’ to ‘car’

User-generated Content

Crowd sourced CarFiat’s Mio

What’s Social Co-creation?

Partnering with fans – “the people without titles” – to run business

R.I.S.E of Social Co-creation

• Revenue• Idea• Support• Evangelism

Revenue Generation

Nike ID

Idea GenerationDell’s Ideastorm

Support Hyundai’s Aftermarket

EvangelismStarbucks’ Betacup Challenge

Let’s Co-Create!

Sankar, CEO, [email protected]

www.younomy.com

mailto:[email protected]

Business