No budget low budget or blowthebudget

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No Budget, Low Budget or Blow the budget? Getting the right UX for your intranet project Intranets Conference 2014

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User Experience for all intranet budgets

Transcript of No budget low budget or blowthebudget

  • 1.No Budget, Low Budget or Blow the budget? Getting the right UX for your intranet project Intranets Conference 2014

2. What is UX? Applying UX No budget package Low budget package Blow the budget package 3. What is UX? Function(s) + User Interface = System Acknowledgement to Steve Howard cc Nic Redhead https://www.flickr.com/photos/somethingness/ 4. What is UX? Learnability, Effectiveness, Attitude, Flexibility (Shackel 1986) + Usefulness (Booth 1989) The key criteria of a systems usability is the extent to which it supports the potential for people who work with it to understand it, to learn, and to make changes. (Adler & Winograd 1992) Usability is the effectiveness, efficiency and satisfaction with which a specified set of users can achieve a specified set of tasks in a particular environment. (ISO) 5. What is UX? 6. What is UX? Applying UX No budget package Low budget package Blow the budget package 7. Applying UX What techniques? DesignAnalysis Development user research existing system analysis competitive analysis personas scenarios or user journeys user testing information architecture navigation model wireframes prototype user testing user testing 8. Applying UX What techniques? DesignAnalysis Development user research existing system analysis competitive analysis personas scenarios or user journeys user testing information architecture navigation model wireframes prototype user testing user testing UX Objective obtain a deep understanding of our audience UX Objective create and communicate the user interface and interaction design UX Objective identify areas for improvement in the quality of the user experience 9. Applying UX How much effort? User Testing example Observing a representative set of users performing typical tasks using the interface of a system Objective is to identify issues with the user interface. These may include mental model mismatch, workflow problems and issues with the design of individual element and text in the user interface Note: Fidelity is about what is appropriate for the stage of the project, independent of the budget! 10. Applying UX How much effort? No budget Minimal preparation Quick review of user performing tasks Little control Low Budget Prepared tasks Standardised method Formal data recording and analysis Full Budget Multiple groups within audience Prepared tasks Standardised method Formal data recording and analysis (lab + observers) Video highlights 11. Applying UX - Tipping point As basic and simple as it gets 12. Applying UX - Tipping point A few extras 13. Applying UX - Tipping point Complete set 14. Applying UX - Tipping point Is it really worth it? 15. Applying UX - Tipping point Overall UX effort Quality 16. What is UX? Applying UX No budget package Low budget package Blow the budget package 17. No budget package low threshold in participant selection scenarios information architecture wireframes mentoring user testing with minimal effort emphasis on lightweight or guerilla design & user testing 18. Low budget package emphasis equally on user research, design & user testing user testing at strategic points user research existing system analysis personas scenarios or user journeys information architecture prototype wireframes navigation model competitive analysis 19. Full budget package emphasis on user experience strategy user testing throughout user research existing system analysis competitive analysis personas scenarios or user journeys information architecture prototype wireframes navigation model 20. There are grab bags of UX techniques for any budget Think carefully about how much UX to apply to a project to avoid the tipping point and get the best bang for the buck Note: Low fidelity does not necessarily equal low budget IN SUMMARY 21. Questions 0414 505 837 [email protected]