No Brainer 101
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Transcript of No Brainer 101
![Page 1: No Brainer 101](https://reader035.fdocuments.net/reader035/viewer/2022062419/55755dedd8b42a40668b4e91/html5/thumbnails/1.jpg)
• Energy Drives the Economy
Source: www.brookings.edu/economics/bpea/bpea.aspx
![Page 2: No Brainer 101](https://reader035.fdocuments.net/reader035/viewer/2022062419/55755dedd8b42a40668b4e91/html5/thumbnails/2.jpg)
• Extractive Economy vs. Clean Economy
Drilling & Mining
Declining Oil and Mineral Resources
Shrinking Jobs
Prosperity
Extractive
Ideas
New Products &
Services
New Jobs
Prosperity
Clean
![Page 3: No Brainer 101](https://reader035.fdocuments.net/reader035/viewer/2022062419/55755dedd8b42a40668b4e91/html5/thumbnails/3.jpg)
• Extractive Economy vs. Clean Economy
Extractive Energy Economy
Plastics, fertilizers, pesticides
Transports all goods (including food) and people, “runs” the global economy
![Page 4: No Brainer 101](https://reader035.fdocuments.net/reader035/viewer/2022062419/55755dedd8b42a40668b4e91/html5/thumbnails/4.jpg)
• Extractive Taking from a declining source
![Page 5: No Brainer 101](https://reader035.fdocuments.net/reader035/viewer/2022062419/55755dedd8b42a40668b4e91/html5/thumbnails/5.jpg)
• Extractive: Not if, but when….
![Page 6: No Brainer 101](https://reader035.fdocuments.net/reader035/viewer/2022062419/55755dedd8b42a40668b4e91/html5/thumbnails/6.jpg)
• Clean Taking from a replenishing source
![Page 7: No Brainer 101](https://reader035.fdocuments.net/reader035/viewer/2022062419/55755dedd8b42a40668b4e91/html5/thumbnails/7.jpg)
• Extractive Garbage and waste
![Page 8: No Brainer 101](https://reader035.fdocuments.net/reader035/viewer/2022062419/55755dedd8b42a40668b4e91/html5/thumbnails/8.jpg)
• Clean Instead of waste as garbage, waste as “feedstock”
MaterialsEnergy
Product ($)
Non-product (waste)
![Page 9: No Brainer 101](https://reader035.fdocuments.net/reader035/viewer/2022062419/55755dedd8b42a40668b4e91/html5/thumbnails/9.jpg)
• Extractive As supplies dwindle, prices rise
Quantity, or supply, decreases
Costs increase
![Page 10: No Brainer 101](https://reader035.fdocuments.net/reader035/viewer/2022062419/55755dedd8b42a40668b4e91/html5/thumbnails/10.jpg)
• Clean Increasing returns, not diminishing returns
Ideas
New Products &
Services
New Jobs
Prosperity
Clean
Ideas as “base” for economy means a “sustainable” source; as the base increases, value and opportunity increase
![Page 11: No Brainer 101](https://reader035.fdocuments.net/reader035/viewer/2022062419/55755dedd8b42a40668b4e91/html5/thumbnails/11.jpg)
• Extractive Energy Economy vs. Clean Energy Economy
Extractive Energy Economy
Decreasing opportunity for
prosperity for all
Increasing costs and waste
Diminishing and declining feedstocks
Clean Energy Economy
Expanded opportunity for
prosperity for all
Systems-approach for decreasing
waste
Increasing “feedstock” of new
ideas
![Page 12: No Brainer 101](https://reader035.fdocuments.net/reader035/viewer/2022062419/55755dedd8b42a40668b4e91/html5/thumbnails/12.jpg)
• The Extractive Economy: Huge Potential Threat
![Page 13: No Brainer 101](https://reader035.fdocuments.net/reader035/viewer/2022062419/55755dedd8b42a40668b4e91/html5/thumbnails/13.jpg)
• The Clean Economy: Huge Market Opportunity
“Peak Oil” is not a question
of “if” but “when…”
This “gap” can be “filled” by energy efficiency and clean energy solutions
![Page 14: No Brainer 101](https://reader035.fdocuments.net/reader035/viewer/2022062419/55755dedd8b42a40668b4e91/html5/thumbnails/14.jpg)
• The Clean Energy Economy
Policies Markets
ReducingRiskReducingRisk
Mobilizing CapitalMobilizing Capital
Technologies
Source: NREL
Innovations can occur in all three areas: Tech, Policy, & Markets
Clean Energy Economic Growth