Inside

PAARL Takes the Summer Conference to Chocolate Hills

Communicating Effectively ...

Paid Individual Members

Presentation and Deliberation of the 2010 PAARL Standards ...

2009 Financial Report

Forum on Bibliotherapy PAARL and C & E Publishing Forge Partnership

PHILIPPINE ASSOCIATION OF ACADEMIC AND RESEARCH LIBRARIANS

Rm. 301, The National Library Building, T.M. Kalaw St., Ermita1000 Manila Philippines

http://sites.google.com/site/paarlonlineorg

No. 2 April - June 2010 ISSN - 0116-014

Newsletter

News PHILIPPINE ASSOCIATION OF ACADEMIC AND RESEARCH LIBRARIANSNo. 2 Apr i l - June 2010 2

PAARL Takes the Summer Conference to Chocolate

Hills

by Christine M. Abrigo, DLSU-Manila Library

PAARL’s annual national summer conference was held, this time, in Tagbilaran City, Bohol on 14-16 April 2010, with the theme, Superior Practices and World-Widening Services of Philippine Libraries. The conference focused on best practices in technical services, library and information management, networking, library marketing, and archives and preservation on a global perspective. A well-attended gathering of over 250 participants from all over the country, the three-day conference covered seven sessions, plus a day dedicated to an eco-countryside tour of Bohol. Manila- and Bohol-based speakers, who specialize in their respective fields of library study and practice, engaged the participants to comprehensive lectures, which lead to practical discussions at the end of every session. Day one saw three sessions, the first lecture on Innovative Technical Services was prepared by Ateneo de Manila-Rizal Library Director, Ms. Lourdes T. David (delivered on her behalf by Ms. Elvira B. Lapuz), The paper dealt on coming up with strategies to

economize activities and operations of the technical services of a library. Thomas Jefferson Information Center Director, Ms. Rysa Alenzuela, on the other hand, talked on Management

Models for Libraries’ Offering of International, Information, Cultural & Multilingual Services, and shared about management model options that the participants may choose to study and employ to best suit their respective institutions/

The Seminar Participants

Paarl take summer See page 7 ......

libraries. Likewise, Ms. Cecilia Samson, Director of Libraries of the Holy Name University, discussed on Library Hospitality: Public Relations Work, CRM

Applied, and delved on library hospitality as a marketing strategy and later maneuvered the discussion into Customer Relationships Management (CRM) as a Return

NewsPHILIPPINE ASSOCIATION OF ACADEMIC AND RESEARCH LIBRARIANSNo. 2 Apr i l - June 2010 3

Forum on Bibliotheraphy

Technical Preparations/R e q u i r e m e n t s f o r B o o k Prescription Shops: Starting Pace for Bibliotherapy Sessions in Philippine Libraries was PAARL’s theme for its sponsored forum for the month of June (June 18), held in cooperation with the Superbranch of the National Bookstore at Araneta Center, Cubao, Quezon City, with Ms. Zarah C. Gagatiga as lecturer. The lecture started with a storytelling session bringing the participants back to the feeling of being little children again as they listened to the story and reflected on the lessons learned from the story told. It then went on to give practical tips on how to set up book prescription shops suitable to different levels of clients as well as developing a comprehensive collection of books/materials to support a book prescription service.

Ms. Zarah C. Gagatiga delivers her lecture

T h e f o r u m a i m e d a t encouraging libraries and librarians to put up book prescription shops by assisting them in coming up with a program for bibliotherapy based on certain technical guidelines and

principles. About 60 copies of the 300-peso book entitled Katha ng Munting Kaisipan (2007) by Crisanta N. Cardeno-Reyes were given away to forum participants.

News4 5NewsNo. 1 January - March 2010No. 1 January - March 2010 PHILIPPINE ASSOCIATION OF ACADEMIC AND RESEARCH LIBRARIANS PHILIPPINE ASSOCIATION OF ACADEMIC AND RESEARCH LIBRARIANS

the ad-hoc committee representing library accreditors. The 2010 draft proposal will again be presented on July 7 during the ABAP Forum and on August 20 at the Closing Plenary Session of PAARL’s National Seminar-Workshop at Holy Angel University, Pampanga.

emphasized that some provisions that were retained from the 2000 version were mostly “motherhood” statements intended to reinforce or strengthen guidelines which are already in place in other standards. Also invited during the presentation and deliberation of the draft proposal was Dr. Teresita Hernandez-Calma, a member of

The 2010 PAARL Standards f o r A c a d e m i c Libraries drafted by Ms. Fe Angela M. Verzosa, to supersede the 2000 version, were presented and deliberated during the Forum on Bibliotheraphy held on June 18 at the National Bookstore, Araneta Center in Cubao, Quezon City. Significant changes from the 2000 version which noticeably departs from the prescriptive and quantitative inputs of other standards and avoids inputs that are already prescribed by other standards were highlighted during the presentations. It was also reiterated by Ms. Versoza, who presented the changes herself, that the PAARL standards are not intended to replace any other standard, whether local or foreign. Rather, they were “formulated to augment, supplement, and enhance any and all other standards for academic libraries in the Philippines.” Likewise, she

Ms. Fe Angela M. Verzosa (3rd from left) recieves her certificate of recognitonoafter she presented

the 2010 Standards

News4 5NewsNo. 1 January - March 2010No. 1 January - March 2010 PHILIPPINE ASSOCIATION OF ACADEMIC AND RESEARCH LIBRARIANS PHILIPPINE ASSOCIATION OF ACADEMIC AND RESEARCH LIBRARIANS

PAARL and C & E Publishing Forge Partnership

The long wait is finally over! After a series of consultations and meetings, PAARL has formally sealed partnership with C&E Publishing on providing travel grants to qualified librarians who may want to participate in the Hong Kong Benchmarking Tour slated on October 21-24, 2010. The tour specifically aims to serve as a venue for the participants to:

a) be exposed to the latest technological progress and infrastructures of selected Hong Kong libraries;

b) acquire new ideas which may be applied to the libraries they currently serve;

c) foster professional and cultural partnership between Filipino and Hong Kong librarians;

d) establish linkages with Hong

Kong library associations for future collaborative undertakings in the region.

C&E Publishing has pledged full support to the association by giving away travel grants to qualified individual and institutional members of PAARL which will include the following:

a) Round trip Air Ticket b) Hotel accommodation for 4 days and 3 nightsc) Registration Feed) Tour to Disneyland or Macau (Optional)e) Pocket Money

To qualify for the grant, interested parties must:

1. be an active individual or institutional member of PAARL2. have a minimum accumulated purchase of books/library

materials worth Php150,000.00 in any of the C&E Publishing centers/bookshops/dealers from July 15 to September 15, 2010.3. have paid all purchases made within a maximum period of thirty (30) days upon receipt of sales invoice making sure that payment is not made beyond the promo date which is September 15, 2010.

The idea was conceptualized by Ms. Cham Carlos, Regional Sales Manager of C&E Publishing. The formal signing of the Memorandum of Agreement will take place at C&E Information Resource Center in Quezon City on August 3, 2010 at 4:00 p.m. For inquiries regarding the grant, interested parties may contact Ms. Cham Carlos at telephone number 929-5088 loc. 193 or through mobile phone number 0922-8030271 or send email to cham.carlos@cebookshop.com

Communicating Effectively in the Library Workplace

P h i l i p p i n e N o r m a l University faculty/trainer, Prof. Ruth Alido, was PAARL’s invited speaker on Communicating Effectively in the Library Workplace, last May 27, 2010 at the C & E Information and Resource Center located along Quezon Boulevard. Sixty five (65) participants graced the afternoon forum where librarians were challenged to

enhance their oral communication skills to effectively serve their clients. Prof . Al ido made the discussion fun, light and enjoyable as she prepared a number of games and exercises for the participants to take part in. Although the scope of the forum topic would normally take a semester to cover, the speaker

was able to present effective communication in a nutshell. A presentation on e-board and online resources being distributed by C & E was also provided by its senior manager, Mr. Isidro Padpad. Forum a t t endees a l so received free copies of Katha ng Munting Kaisipan (2007) authored by Crisanta N. Cardeno-Reyes.

6 News No. 2 Apr i l - June 2010 PHILIPPINE ASSOCIATION OF ACADEMIC AND RESEARCH LIBRARIANS

2 0 0 9 F i n a n c i a l R e p o r t

As of January 1, 2010, PAARL’s total assets amounted to Php2,152,637.00 which is

Php357,752.00 more than the amount turned over by the previous board. Thanks to the prudent

management of funds of the 2009 Board under the leadership of Ms. Elvira Lapuz.

PHILIPPINE ASSOCIATION OF ACADEMIC AND RESEARCH LIBRARIANSNo. 2 Apr i l - June 2010 7News

Paid Individual Members (April, May and June 2010)

Aballe, Leah Maria Trinity University of Asia Quezon City

Abrigo, Christine M. De La Salle University Taft Ave., Manila

Alian, Darry T. Northern Iloilo Polytechnic State CollegeEstancia, Iloilo

Alipis, Ferdinand Angelo M.Assumption CollegeMakati City

Amante, Ma. Salvacion Bicol University Polangui, Albay

Aranjuez, Dennis G. Technological Institute of the Philippines-ManilaQuiapo, Manila

Arcilla, Liza E. Wesleyan University PhilippinesCabanatuan, Nueva Ecija

Bajado, Jane G. University of Batangas Batangas City

Ballesteros, Consuelo Bicol University Tabaco City, Albay

Baron, Mae-Lyn Q. De La Salle University-DamariñasDasmarinas Cavite

Paarl takes summer ... From page 4 ...

on Investment (ROI) strategy. The participants were in for more on day two, as four lecture-sessions glued them further onto their seats. Mr. Fernan Dizon, Ateneo de Manila-Rizal Library’s Reference Librarian, jumpstarted the day with a discussion on Libraries’ New-fangled Virtual Networking Roles, taking a closer look at virtual networking in libraries and introducing new found ways in offering value-added service to clientele. Moreover, Mr. Dizon familiarized the participants to various online applications that library professionals of today may make use of to the library’s advantage. The Reference Librarian of UP Diliman University Library, Ms. Marian Ramos, on the other hand, handled two consecutive

sessions. The first on Technological Advances in Reference Work; and the second on Circulation Work for Principled, Adaptive & Direct Library Readers. The first session focused more on how information services have transcended the boundaries of the physical walls of the library through various technological applications specifically those that are available to enhance reference service while the second was a comprehensive lecture on the functions of access services/circulation department, the new roles of circulation librarians, and best practices in circulation work. Similarly, UP Diliman University Library’s Special Collections Librarian, Ms. Eimee Rhea Lagrama, spoke about Preservation & Access: Achieving

Best of Both Worlds, where she presented to the participants the new face of preservation, i.e., traditional meeting the digital. She demonstrated the preservation of vital and archival materials employing traditional as well as digital means. The participants were enlightened as to how they should collect, preserve and foster access to documents and artworks. Not only did the participants brought home an army of new learning, but also enjoyed the majesty of nature that is Bohol. Colleagues will definitely look forward to what PAARL has in store for everyone for its summer conference next year.

PHILIPPINE ASSOCIATION OF ACADEMIC AND RESEARCH LIBRARIANSNo. 2 Apr i l - June 2010 8 News

Bautista, Abigail C. Wesleyan University PhilippinesCabanatuan, Nueva Ecija

Bavia, Anthony De La Salle - Health Sciences InstituteDasmariñas, Cavite

Bonalos, MarichuCentral Mindanao University - BukidnonBukidnon

Calandog, Katherine Joy M.Technological Institute of the Philippines-ManilaQuiapo, Manila

Camacam, Julia C. De La Salle University-DamariñasDasmariñas, Cavite

Campaña, P.J.F. De La Salle - Health Sciences InstituteDasmariñas, Cavite

Carandang, Veronica Mindanao State University Iligan City

Castillano, Meles F. Mindanao State University -Iligan Institute of TechnologyIligan City

Coralde, Regeraldyn Misa Metro Manila College Novaliches, QC

Cortez, Jhayson S. Angeles University FoundationAngeles City

Cruz, Patricia T. Arellano University Legarda St. Sampaloc

Dela Cruz, Ryan Technological Institute of the Philippines-ManilaQuiapo, Manila

Dolotina, Ma. Elisa Holy Name University Tagbilaran, Bohol

Enem, Nolie G. Philippine Military Academy Baguio City

Esguerra, Alicia C. Bulacan State University Malolos City, Bulacan

Espineli, Edison De La Salle University-DamariñasDasmariñas, Cavite

Farrol, Mariel A. Angeles University FoundationAngeles City

Gabayaran, GenevieveStatefields CollegeBacoor, Cavite

Gado, Marlon C. De La Salle - Health Sciences InstituteDasmariñas, Cavite

Galang, Jeenah Marie A. De La Salle University-DamariñasDasmariñas, Cavite

Garing, Natalia L.Lipa City CollegesBatangas City

Gumandoy, Esmeralda T.Silliman UniversityDumaguete City

Hermogenes, Nelson DRAdamson UniversityErmita, Manila

Hernandez, Dulce P.Angeles University FoundationAngeles City

Hilario, BalderasAteneo Professional Schools LibraryRockwell, Makati City

Ingua, Mary Ann C.University of the Philippines - Los BañosLos Baños, Laguna

Irinco, ReinaUP College of Engineering Library IIDiliman, Quezon City

Lagumbay, GeanrosePhilsaga High School Agusan Del Sur

Mabuloc, JoanneUniversity of the Philippines - DilimanQuezon City

Macabata, NancyDivine World Colleges San Jose, Occidental Mindoro

Madjos, Teresita A.Wesleyan University PhilippinesCabanatuan, Nueva Ecija

Maguddayao, RizalinaCagayan Colleges Tuguegarao City, Cagayan

Manuel, Lourna G.Wesleyan University PhilippinesCabanatuan, Nueva Ecija

Mirabona, Fleurdeliz H.Bicol University Legazpi City

Miranda, FrankUniversity of Batangas Batangas City

Molina, Aimee M.Holy Spirit School Tagbilaran, Bohol

Nera, CristinaDe La Salle University-DamariñasDasmariñas, Cavite

Ocate, Ms. TheresaTechnological Institute of the Philippines-ManilaQuiapo, Manila

Oliverio, OrlandoImmaculate Heart of Marry CollegeParanaque

Padre, KathyUniversity of Perpetual HelpCalamba, Laguna

Padua, Mary Ann D.Alfelor Senior Memorial CollegeCamarines Sur

Parman, Reyna M.UP Engineering LibraryDiliman, Quezon City

Pascual, Carolina L.Tomas Del Rosario CollegeSan Jose Batangas City

Pedrosa, Genine Immaculate Heart of Marry CollegeParanaque

PHILIPPINE ASSOCIATION OF ACADEMIC AND RESEARCH LIBRARIANSNo. 2 Apr i l - June 2010 9News

Penaranda, JohnTechnological Institute of the Philippines-ManilaQuiapo, Manila

Poblete, Felicitas P.De La Salle University-DamariñasDasmariñas, Cavite

Rafael, Janette M.Tomas Del Rosario CollegeSan Jose Batangas City

Ramos, MarianUniversity of the Philippines - Main LibraryDiliman, Quezon City

Reyes, RosemarieTechnological Institute of the Philippines-ManilaQuiapo, Manila

Reyno, Marilou R.Bulacan Agricultural State CollegeSan Ildefonso, Bulacan

Ruiz, ReecliStatefields CollegeBacoor, Cavite

Samar, RaquelDe La Salle - Health Sciences InstituteDasmariñas, Cavite

Samson, CeliaHoly Name University Tagbilaran, Bohol

Sarreal, Felix I., Jr.De La Salle University-DamariñasDasmariñas, Cavite

Siapno, JoannaUniversity of North Eastern PhilippinesLa Pinas

Tamayo, Glory Verzosa University of North Eastern PhilippinesLa Pinas

Tiglao, Carmelita A.Wesleyan University Philippines Cabanatuan, Nueva Ecija

Tunale, Rossana T.Wesleyan University PhilippinesCabanatuan, Nueva Ecija

Valdez, Judy L.Wesleyan University PhilippinesCabanatuan, Nueva Ecija

Valenzuela, Doria OrpiadaDepED Quezon City Quezon City

Villalon, Jenifer M.Wesleyan University PhilippinesCabanatuan, Nueva Ecija

Vinluan, Vanessa L.Tomas Del Rosario CollegeSan Jose, Batangas City

We are grateful to all the above members for their continued support, and we will appreciate any immediate correction or revision (in case of change in status, employing institution, or address) to make our future directory as accurate as possible. Names of paid members who were not included in the list will be published in the next issue of the Newsletter.

Editor-in-ChiefAna Maria B. Fresnido

Associate EditorsChristopher C. Paras

Marita G. Valerio

Circulation ManagersSonia M. GementizaErlinda B. GonzalezRoderick B. Ramos

Graphic ArtistSammy Bumagat

ContributorsChristine M. Abrigo

Christopher C. ParasRoderick B. RamosVistoria P. Baleva

Staff Box

PAARL BOARD 2010 President Christopher C. Paras V. President Roderick B. Ramos Secretary Sonia M. Gementiza Treasurer Aisa M. Dela Torre Auditor Veronica M. Jose

Directors

Ex-Officio Elvira B. Lapuz Sr. Ma. Gloria B. Pasamba, SPC

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P R O Ana Maria B. Fresnido Victoria P. Baleva Erlinda B. Gonzalez

PHILIPPINE ASSOCIATION OF ACADEMIC AND RESEARCH LIBRARIANSNo. 2 Apr i l - June 2010 10 News

ENTERED AS THIRD CLASS MAIL (PM)AT MANILA POST OFFICEUnder Permit no. 1295-00Date Granted: February 15, 2000Valid until: December 31, 2010Postage Paid. Subject for postal inspection

Editor-in-ChiefAna Maria B. Fresnido

Associate EditorsChristopher C. Paras

Marita G. Valerio

Circulation ManagersSonia M. GementizaErlinda B. GonzalezRoderick B. Ramos

Graphic ArtistSammy Bumagat

ContributorsChristine M. Abrigo

Christopher C. ParasRoderick B. RamosVistoria P. Baleva

Staff Box

PAARL BOARD 2010 President Christopher C. Paras V. President Roderick B. Ramos Secretary Sonia M. Gementiza Treasurer Aisa M. Dela Torre Auditor Veronica M. Jose

Directors

Ex-Officio Elvira B. Lapuz Sr. Ma. Gloria B. Pasamba, SPC

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P R O Ana Maria B. Fresnido Victoria P. Baleva Erlinda B. Gonzalez

Philippine Association of Academic and Research Librarians Rm. 301 3/F The National Library Building T.M. Kalaw Street, Ermita, Manila 1000 PHILIPPINES

TO: ____________________________________ ____________________________________

PAARL Newsletter is published quarterly in print and online (www.dlsu.edu.ph/library.paarl/). Subscription is free to all members. Contributions come from Executive Board and Committee Members. For comments and suggestions, please contact Ms. Ana Maria B. Fresnido at 5244611 local 600.

PHILIPPINE ASSOCIATION OF ACADEMIC AND RESEARCH LIBRARIANSNo. 2 Apr i l - June 2010 11News