No . 1 Beer Brands in India
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Transcript of No . 1 Beer Brands in India
NO. 1 BEER BRAND SEGMENT IN
INDIAN MARKET
PREPAIRED BY
ANKUSH NAGARWARROLL NO.76
BEERS Beer is one of the world's oldest
prepared beverages, possibly dating back to the early Neolithic
or 9000 BC
Ingredients OF
BEERS
Water
Clarifying agent
Starch source
Hops
Yeast
Types of beer
Lager Ale Amber Bitter Beer Fruit Beer India Pale
Ale Mild Beer Stout Strong beer
BEER IN INDIAN MARKET The beer market in India is estimated to be
over Rupees 3000 corers
The beer market in India is pegged around 12 million hectolitres.
Increase in purchasing power and growing popularity of beer makes India a market of high potential, with 15 per cent to 30 per cent annual growth.
Available brands in INDIA
Kingfisher Premium Kalyani Black Label Royal Challenge Fosters Castle Lager Haywards Kingfisher Strong Knock Out Canon 10000
Imported Beer Brands in INDIA Hoegaarden:
It is a Belgian witbier(white beer) with 4.9% alcohol content
Indus Pride:
Indus Pride, which was launched in Rajasthan last October
No. 1 brand in INDIA
largest selling brand 30% share
Target markets• Youth who drink for
fun• First-time drinkers
who drink for experience
• Urban women who prefer to drink light
Kingfisher Mild (Alcohol<4%)
• Those who want to light beer to something stonger
• Regular drinkers who prefer stronger flavour
Kingfisher Strong
(Alcohol>4%)
Why No. 1 Good quality raw material is used to
maintain the quality standards.
Consistency of product quality is high.
Always tastes fresh due to good quality and well
developed distribution network.
Hangover due to heavy consumption is very mild.
Where it is available?
20 different breweries locations across the country.
Kingfisher also has an online marketing system.
Sixteen hundred shops apart from pubs and bars
Association with number of Very Classy, Up-market & Stylish bars & lounges which goes hand in hand with its brand image
Price
In both mild and strong beer segment Kingfisher uses competitive pricing strategy.
650ml
• Rs.65
330ml• Rs.35
Promotion
Kingfisher tagline “King of good times”
Kingfisher uses surrogate advertising methods like using mineral water and sodas.
Aggressive advertising at Outlets & Pubs.
Promotion
Merchandizing sports goods and trendy clothing and accessories under Kingfisher brand name.
Each year Kingfisher brings out new calendars featuring top models in swimwear.
Sponsoring events like fashion shows, sportspersons like Narain Karthikeyan, East Bengal soccer team.
Market share
42 % 38%
14% UB Gr.
SABMiller
Other
The major brands SABMILLER India Ltd. –Knock-Out,
Royal Challenge Premium Lager, Haywards 2000 Premium Lager, Haywards 5000 Super Strong Continental ,Castle & Lager,Fosters and Peroni.
Anheuser-Busch – Budweiser, Becks ,Cobra beer & Diageo
Asia pacific breweries - Heineken ,tiger, Barons strong brew
Carlsberg(South Asian breweries)- Carlsberg, Okacim palone
Thank
you