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ACKNOWLEDGEMENT

e are thankful to Almighty Allah, who has given us the strength and determination to

arch.

express our sincere gratitude to Prof. A.Amjad our teacher, for his valuablective comments and continuous encouragement through out the research.

e also extended to Mr. Mir Ibrahim-Ur-Rehman (CEO, GEO), Mr.za (Regional Sales Manager, GEO), Mr. Syed Zulfiqar Ali shah (HR Head,daat Tayyab (Corporate Head, GEO) and Mr. Saqib Noor Ahmedanager, GEO), for their assistance in data collection.
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of our group members Mr. Bilal Ejaz, Mr. Ammar Khalid, Mr. SheikhFahad Rasheed, Miss Ghazal Waseem We all put our efforts together incellent group with coordination and high spirits.

e also extended to all those who have helped us to complete our project.

TABLE OF CONTENTS

RIPTION4

.....4

work....6

...6

....7

......8

....9

...9

....10

....10

LS & STRATEGIES..11

....7.....7

....7

g

...8

.....8

...13

....13

...14

..........................................14

....................................................15

OFILE....15

..................................15

.........................................15

..................................15


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..............................15

.................................................16

...................................16

.................................................16

..........................................16

............................................19

.....19

t...19

20

20

t..20tion...20

.. .21

..21

...22

.23

t/Designation....23

re....24

.,...24

t...24

e......26

......26

....26

of GEO.....27

mentalization...27

artmentalization..28

ns....31

nagement of .GEO..36

wards.4446

..47


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History of Formation of GEO Network

1966 Letter to the President of Pakistan asking him to permit private sectorevision to combat the propaganda war

Sep 1990 First feasibility/research paper on TV potential in Pakistan completed forEO followed by national and International study tour

Dec 1991 Made first pilot for first new show for GEO, then named "Newsreel"

Dec 1995 Transponder leased/reserved for GEO on Asia Sat 1

Aug 1996 Due to political confrontation GEO launch postponed

1998 First advertisement in all major newspapers of Pakistan looking for televisionent and announcing GEO for the first time

July 2001 Largest HR recruitment campaign launchedNov 2001 BBC Technologies hired as technical consultants for GEO

15-Nov 2001 Core team of the channel is established to chalk out policies, strategyd implementation plan

2-Dec 2001 String of nationwide interviews, consisting 25 cities, begin ascruitment campaign attracts attention of 40,000 applicants

20-Dec 2001 Contracts with builders, key vendors, technology partners, transponderd Dubai Media City are finalized

5-Jan 2002 Construction of state-of-the-art HQ studios and offices begins

10-Jan 2002 Construction begins at Dubai Media City for offices and transmissiondios

1-Feb 2002 A senior team of int'l consultants lands in Pakistan to complete recce forining

1-Mar 2002 The initial batch of 200 candidates for training are recruited

1-Mar 2002 Television equipment worth millions begin to arrive in Pakistan for theining process


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1-Apr 2002 Training by 16 foreign producers, reporters, writers and camera operators

rts!

1-Jun 2002 First batch of trainees graduate are sent to different areas of Pakistanuipped with necessary recording equipment

14-Jun 2002 Bomb blast at US consulate takes place, about a kilometer from trainingmp. The under training news team is put to the test with 4 hours of non-stop testnsmission. Exclusive footage makes headlines across the world. BBC shows GEOotage. BBC producer visits training camp and commends GEO team for excellentverage.

30-Jul 2002 A team of senior journalists takes over Dubai office to prepare for testnsmission

5-Aug 2002 First signals from satellite are tested

14-Aug 2002 Geo's test transmission starts at 12:00 noon PST with 24-hour newsntent; frequency kept secret

15-Aug 2002 Cable Operators start tuning into secret frequency and begin airingEO's test transmission without channel's consent

5-Sep 2002 Geo team begins nationwide 5-day tour marketing the channel to cableerators, introducing them to the channel and getting their feedback

5-Sep 2002 Signs of brand power begin to emerge as GEO's logo is copied anditated by local brands i.e. GEO Biryani, GEO Water and GEO Washing Powder

11-Sep 2002 First advertisement announcing GEO frequency30-Sep 2002 Construction of state-of-the-art, HQ and offices completed. Team

oves in from training camp

11-Jan 2003 Launching ceremony of infotainment and entertainment programs, withduration of 2 hours per day, is held at Mohatta Palace in Karachi

11-Mar 2003 London and New York Bureaus made operational

20-Mar 2003 Geo and CNN sign partnership contract for collaboration

7-Apr 2003 Geo begins transmission in UAE through E-Vision

14-Aug 2003 Geo completes its 12 months of non-stop on air transmission

GEO TELEVISION NETWORK

st transmission on 14 August 2002.

ociation of Broadcasters (USA). Worlds largest association of


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honored GEO with the Award for Quality declaring it an international

n channel.To build a reputable identity in a cluster of differentperiod of four years was not an easy task. Geo is known for its uniquet talk shows, truth revealing news and informative programs.

INTRODUCING GEO TV

ablished in May 2002. Test transmission started on 14th August 2002 onl satellite. Regular transmission started on 1st October 2002. Geo TV isian Urdu language channel to provide content comparable with

on broadcasters. Geo is the fastest growing TV Channel in Pakistan withall satellite delivered TV channels in the market. Geo has the widest

ble systems in Pakistan with 100% carriage within 90 days of launch.

st interactive infotainment programs in Pakistan, engaging andviewer. Consistently scoops all rival broadcasters on major news events.reaus in Pakistan, a robust international network feeds live content fromington and London.Intelligent Media Consultant has given formaltraining to 500 members of GEO staff including all producers,camerapersons and editors.

comprising of CNN, BBC producers, cinematographers, editors andplit in Dubai and Karachi for 5 months to complete the training.

Mission statement

nd entertains while celebrating cultures and prompting dialogue in the


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EO future will be built. It is this very foundation that will allow GEO to

ain a leadership position, thus fulfilling the promise associated with itscreation.

Basic Objective

organizations, GEOs basic objective is also revenue generation.

ments

We are a team.

We respect each other.

We encourage self-development.

We hold high expectations.

We embrace change.

We value our Viewers.

We provide exceptional service that leaves an impression.

We support our community.

Consistent entertainment service and production quality.

Company Logo

ust have a pictogram, or single visual statement that represents the entireymbol. GEOs Logotype enjoys the same reputation with our audience,


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al:

t the long-term goal we were told that it is highly confidential and onlyer level management, e.g. C.E.O.

PLANS

:

ans:

k, which handles all the business units in each department. Its like and is the Network and each tentacle is a business unit. They evaluate themanagement as to how close they are to achieving their objectives, andave achieved. If Geo has not achieved its required goals they takenge their operational plans accordingly. The BOD or Topesponsible for such type of decisions.

Growth Strategy

to make the HRM department strong and competent as HRMbase of the organization.. They do so by providing training to the newlyThis will benefit GEO and increase the growth of the channel.

Crisis management

d any such crisis yet however, they have set a whole team for the

rises. In this team, GEO has experts in all fields. When a certainany problem, the head of that department informs the team about it andsolution to the problem and terminates it.

wever because it is impossible to forecast the future precisely, noever be perfectly prepared for every eventuality.


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SWOT ANALYSIS

ncept with fast execution has become a trademark of GEO -- 'Fastest

First to bring the 'Breaking News' concept in Pakistan.

Unbiased, accurate and timely 24-hour news in Urdu language.

Most competitive work team.

Goodwill as the largest media group in the country.

ust some of them:

First to give election results -- 7 hours before the nearest competitor.lection 2002 special transmission and coverage).

First to use videophones in Iraq and Afghanistan and remote regions ofkistan for live coverage.

First to start political satire in Pakistan depicting current and past headsstate (Hum Sub Umeed Say Hain).

The first to produce joint India-Pak ventures like "Gaye Gi Duniyaet Meray", "Faslay" and "Lakhon Mein Teen".

First to have live link-up with USA & UK.

First to introduce bilingual News Tickers.

First channel with international graphics applications.

First to have representatives of two religious sects on one platformenly presenting opposing viewpoints. (Aalim Online)

First to run 2 soaps back to back 4 days a week, creating history in thetertainment arena of Pakistan (1-2-3 campaign).

First to distribute Rs 6,500,000 worth of gifts in 23 cities in 48 hours.EO Eidi).

First to telecast a live police encounter. (Al-Qaeda Defence shootout).

Created the country's biggest blockbuster production utilising thegest sets, cast and budget (Umrao Jan Ada).

First channel to take a game show to people's homes all across PakistanGEO aur Jeeto)

First to telecast live telethon in Pakistan. The telecast raised Rs000,000 in a twelve-hour period through call-ins on a premium rate


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mber. -- Zindagi campaign with Shahzad Roy

-First action based reality show Police

First to conduct the largest and most aggressive recruitment andining campaign in the history of Pakistan.

First to initiate interactive live Polls. -- GEO Poll

First to launch interactive infotainment programmes.

First television marriage -- (Shaadi Online) First to produce aatrimonial reality show that rocked the nation -- Shaadi Online

First to telecast animated political cartoons.

First channel to have its logo and brand name copied and used byerything from water to tractors.

First to introduce segmented News sections like GEO Travel, GEOunya, GEO Taleem, GEO Entertainment.

It is a newly established company so it is still under thelearning process.

Because Pakistan has no institute that provides formaleducation on this field they are required to have all employeestrained from foreign institutions.

Lack of innovation in the entertainment scene.

Growing awareness about GEO of the people. They areattracted towards entertainment.

Increase in viewer-ship

Improvement of Pakistans terms with India. It increases culturalactivities.

Fear of competition:

Especially in entertainment because of new channels.

Employee turnover :

Geos employee turnover is under 5%

New channels attract GEO qualified and trained employees by offeringem 3 times the salary they earn at GEO. They also offer different fieldsjobs. These demands are difficult to meet for GEO.


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CORPORATE PROFILE

Nature of Business

nal Electronic Media service providing News and Entertainment services.

Target Market

get the Masses.Geo is based in Dubai and is broadcasted for South Asian viewers ofanada, North America and UK. Besides, of burros in Pakistan a robust network feeds

regularly live content from New York, Los angles and London.

Type of Ownership

ted Company and has 100% internal shares(family shares only). This is part of thempanies, the biggest and strongest group in media of the Private Sector.

Financial Resources

mily business they have no external shares.

Revenues

enerated only through sale of commercial airtime. (Advertising on the channel).So far

hed even its break-even point and have not earned any profits yet.Types of products

ment, and Infotainment.

Products

manufacturing business rather a service business that generates cable TV channels

Geo News

Geo TV(entertainment)

Geo UK(infotainment)

Geo USA

share:


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te channels viewed in the Pakistan and 2nd to National channels in Pakistan. i.e., PTV, STN, ATV etc.

CompetitorsGEO with regards to viewer ship because of the reason that geo is a satellite channel and is accessible in specific areas whereas PTV is a nationaly accessible. Geo is trying to compete with PTV and trying harder and harder to be the No.1 channel in Pakistan. Other satellite channels like Sony,competitors among satellite channels.

Production Capacityity because they are using 2 beams and each beam contains 5-6 channels.

External Environment

nd liberal channel with the unique honor of consistently breaking news. Geo is a liberal channel it has no restriction from the Government of Pakistanelecasted from Dubai, which is a free zone. The Government of Pakistan can influence GEO about the News and programs they air but GEO is notment. However, they cannot ignore and go against the Government as they operate within Pakistan as well. They Government have the right to

s it cannot ignore the cultural ethical values of the society that is why GEO has a Quality Control Department Specifically working on censoringe it can be aired on TV. They are bound to follow the rules of the censor board.

t includes all the ways by which it creates value for the constituents.environment GEO network is affected in two ways. It is positively affected when viewers depend on Geo News to give them Live Coverage on thevely affected at the same time when the demand for the entertainment channels lessen because people are grieved by the chaos. This way Geop.

LEADING

y democratic leadership style. The democratic leadership style is also called the participative style as it encourages employees to be a part of thetic manager keeps his or her employees informed about everything that affects their work and shares decision making and problem solving

uires the leader to be a coach who has the final say, but gathers information from staff members before making a decision. GEO invites employees toions.duce high quality and high quantity work for long periods of time. Many employees like the trust they receive and respond with cooperation, teamlly the democratic leader:

oyees evaluate their own performance

h goals .ow on the job and be promoted

chievement.

TIONS


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and influence of Internal Communications to create a working environment that is based on the hallmark of professionalism and on the concept of

ship between the organization and its people, encourage excellence, and inculcate a spirit of achievement.eat emphasis on Human Resource, its training and development, inevitably it realizes the meaningful contribution of its team that has worked

nel grow and achieve unprecedented results.

nd executes cohesive and integrated communication designed specifically for its people to share the sense of pride and joy in Brand Stewardship.numerous events and occasions that it holds to allow social, cultural and sporting activities as one big team.

mployees and communicate with everyone on an open forum culture. Managers communicate on the phone and over the internet the head office in

mal and partially formal. They follow an Open door Policy. Formal conversations are less because GEO believes in Teamwork and working in aa friendly atmosphere, no such incident has occurred yet in which different kinds of rumors has spread. Everyone has the right to give ideas andnt such as new technology, innovation etc.

all employees have to follow strictly. For example:

1) They have a No-Smoking environment however, they have specified a zone for smoking only.very employee has to display the GEO Identity Badge.

ll employees should conduct the display of Discipline strictly because of too much interaction with the other departments.

here is no formal dress code except for certain levels such as, the Heads of the Departments.

atables are not allowed everywhere in the office except in the Caf.

mployees mush reach and leave the office in time at the 10-7 office timings.

MOTIVATING THE EMPLOYEEShen asked about which theories they are applying on employees we were told that they use almost all theories of motivation except for The Theory

When asked from the employees about the Expectancy Theory and Equity Theory they stated that GEO definitely applied these theories on

oyees.

me of Geos tools of Motivation for employee welfare are:

rformance based incentives.

nnual evaluation of the employees performance is discussed with the employee.

ere is and Idea Box in the reception room available to employees and even visitors. All ideas are implemented and the generator of the idea is

rded with a prize. The C.E.O of the company is heading this campaign himself.

nnual Employee Functions.

ccess story of the month. A success story of the month in each department is mentioned for employees who have gone that extra mile in achieving

objective. Their stories are discussed; the committee reviews them and selects the best one. The winner of the best success story is rewarded with a


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er for two prizes.

cently started motivational campaign SAR UTHA KAY GEO event has started for this year.

ORGANIZING

Management Structure & Style

loyees around the world and 180 employees in the Lahore bureau itself because Geo has a very wide and large hierarchy.

Levels of Management/Designations

.O)

O.O)

ws

TERTAINMENT

ntertainment:

Organization structureers of management and thus forms a Tall Organizational Structure. Information whether upward or downward must pass through so


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Span of Controlds to be wide at lower level and is relatively narrow at upper level management.

Organization chartizational chart we were told that it has a very complicated and wide hierarchy organizational chart, which is 3 meters long and isfile, which is kept in the Karachi H.Q. An organizational chart of the Lahore bureau is:

C.E.OC.O.O

Channel President

M.D News

M.D EntertainmentContent Head

Production Head

Director News


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Bureau Officers

Decision making stylet also partially centralized.

highly centralizedonly the C.E.O has the authority to implement any decision at any time without reporting to anyone.

to hire is centralizedthat is, if there is a designation/post to be made or filled this is up to the upper level managers to decide if itot. Whereas the selection of the candidate for that specific post is Decentralized . The HR department has the authority to select

Delegation Process

ion is structured, those at the top of the organization are accountable for the actions and decisions of those subordinate to them (withins mainframe hierarchy of delegating responsibilities to others in routine or in emergency involves all concerned employees to act with

onalism. When a subordinate fails, all who are responsible shoulder that failure and the necessary authority is alerted (e.g. subordinate,e superior.) in order to rectify an issue. Geo serves this chain of command and delegates the duties to other employees in such a mannerneeds to go for some reason, he can delegate his duties for an interim period to his next senior most person available. He can acquiremanner but cant take any financial decision on his own, he will need to sanction it first by the board of directors and the CEO of thelexity in the decision making process.

Leading Designationhe C.E.O Mir Ibrahim-Ur-Rehman is in charge of the Content Production and transmission.

he C.O.O Zaheer-U-Din Khan is in charge of all operational departments (Marketing, sales, finance, HR, recovery etc.).

esident Imran Aslam is responsible for Content portion of GEO.

D. News Azhar Abbas is responsible for GEO News.

D. Entertainment Yousaf Baig Mirza is responsible for GEO Entertainment.

nior Executive Production Tariq Jamil is in charge for production operations in Lahore.

ureau Chief News Khawar Naeem Hashmi is in charge of the News sector in Lahore.

ll report to the C.E.O. Managing Director of News and Managing Director of Entertainment reports to the President. Director Newsntent Head of Production reports to MD Entertainment. The News and Entertainment departments have separate levels of hierarchy

ame office. Further hierarchy is extended to each bureau/regional office.


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d departmentalized firm. The control and coordination is narrowed and made easier, so top managers can see more easily how therforming. This allows GEO to treat the department as a profit centre. The Marketing department is mainly the Profit center offits of Geo and use that information in making decisions about advertising and promotional events, commercial airtime allocation etc.

Departmentalization of Geoy of classifying and grouping work activities.

zationlization

Functional Departmentalization

ents according to a groups functional activities, such as the:eo News Department

ntertainment Department

nfotainment Department

roduct Development Department

chiving Department

hildrens Division

uman Resources Department

eo Operations Department

echnical Department

Finance Department

Marketing Department

Sales Department

Creative Department

Music Programming Department

Research Department

Geo Talent Department

Events Department

Sports Programming Department

Scripting Department

Game Shows Department


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Fashion Design Department

T Department

Transmission Department

Communications Department

Geographic Departmentalizationof GEO are further sub-divided into geographical departments in order to carry out the operations and activities of different cities,p themselves up to date with the latest news and events across the nation and globe.

Offices

s

hore

lamabad

eshawar

uetta

ultan

ut station reporters of Geo who work individually and has no office for example:

l districts.

here all transmission and telecast of programs is undertaken.Office:

nited States of America.

C.E.OPresident

C.O.O

M.D Entertainment

Content Head

M.D News

Director News


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Bureau Offices

PeshawarLahore

Islamabad

Quetta

Multan

Geo News Departmentour lives. This is where news is broken, processed, analyzed, and disseminated. GEO news just doesnt happen. It needs dedicated,n who want to make a difference GEO News is different because it makes a difference! Producing, Editing, Anchoring, Reporting andr this department.

Entertainment Departmentcreativity, and visually striking images. Enter GEO Entertainment. We have career options for producers, associate producers, script

rs, art directors, fashion designers; make up artists, music composers, location locators, talent hunters, concepts writers and more. So ifruggling to find shape, think you can act, believe you have the organizational skills and aesthetics to become a producer, nourish anonderful world of show biz, walk into the spotlight.

Infotainment Departmentmeets entertainment and shows are created that are exciting to watch while being provocative and thoughtful. The Geo Infotainment

ut for concept writers, scriptwriters, producers, associate producers, and researchers.Product Development Department

pace for creative people who understand market forces. In Product Development, concepts originate are polished and tested againstand are placed in time zones that are viewer specific.

O is concerned with the enhancement of our brand. It oversees the evolution of the brand and treats each program as a product thatted, positioned, and enhanced. Product Development creates concepts for promoting our products and develops media plans and

ace our programs at the very centre of our audiences attention.

o want to unleash the creative urges in their hearts, this is the place to be. Un-knot that tie , roll up your sleeves, cutand enter a world that is changing and moving 24/7.

Childrens Divisionn seriously. We believe the child has a lot to tell us. His curious, imaginative mind has inspired us to produce


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uno Samjho and Bachey Man Kay Sachay. A childs genius constantly amazes us. If you feel that you understandthey want, this is your playground.

n needs scripts, concepts, fresh young talent, performers, hosts, and producers who have refused to grow up and stillheir hearts.

Human Resource DepartmentDepartment remains a crucial element in the overall composition of the GEO setup. It is the Power House that fuelshe best of the best, through attraction, recruitment, selection, optimum compensation, welfare, diversified benefits,ning & development, formulation of policies and procedures, encompassed with an ever vibrant HR Strategy alignedn and mission of GEO TV.

that generates identity, self-perception, confidence, vitality, motivation, communication and continualnet worth of every individual functioning as a profoundly valued component of TEAM GEO.many exceptional brands that exist to nourish your experience at GEO TV.

Geo Operations Department

nd resourceful. Working well with people with a balance of regular responsibilities and new project-based work.online to work in the fast-paced GEO environment. Handling stress, skills to organize, project-oriented, and self-

essfully manage strict deadlines and multiple projects. Trouble-shooting, loads and loads of common sense, andperspective and command on the English language. Belief in systems and providing support to department

ons. This is all under the GEO operations department.Technical Department

sseminated. This is where the engineers, technicians, maintenance engineers, light and sound engineers,s in. They are the people who keep the studios operational and bring those stunning visuals to your screens from thed venues.

Finance DepartmentIn the back room, sit people who are number crunchers, planners, forecasters, financial analysts, budget monitors,

y understand the industry and with constant research make sure that projections are met and budgets and time lines

Marketing Departmentt, and viewer is an opportunity that needs to be explored, marketed, promoted and valued. Marketing is they maximizes the value of geo programming but also helps develop it by soliciting feedback form the industry ande solutions for clients and brands. If you think you understand how to maximize the potential of an idea, and can


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ckages for brands and clients, this is the most dynamic team in media for you.Sales Department

the money is at! This fast-paced department brings in the rupees that enable us to produce the content that our

armed by the content in hand, and the philosophy in mind, go out everyday in to the fast changing and unpredictablehe value of the channel. At the front line are the foot soldiers of GEO who sell space around our programs and fill the

channel. These are the true dream merchants.Creative Department

ok out for those men and women who tell stories visually, who paint our palette blue and orange, who understandWe need people who have strong aesthetics, who like to break the rules of visual grammar, who can telescope saga ind animation ad. These are our window dressers who are concerned with the look and feel of the channel. Theydesign our sets and promote our programs wielding all the creative tools at their command. They hold the magic

Music Programming Departmenttate of evolution and in this fortitude TEAM GEO is diversifying more into avenues that play the beat of our nationse have envisioned with providing generation Y! With a platform to project their true potential in front of the world at

in the process of evaluating and redefining what the music market has to offer in terms of quality music standards.he rudimentary talent of our nation scoping it, to find diamonds in the rough conscious nurturing these musicroviding them with the right podium to illuminate their expertise in todays global community

Research Departmentearch in various mediums on components like advertising, market intelligence, television viewer ship and massesdiums. These are the basic components, their roots captivates not only the micro changes but also the macroum of information and entertainment.

GEO Talent Departmentng new initiative by GEO TV. Scouting for talented, hosts, anchors, vocalists, actors, and people pertinent topotentials can be nourished by the expertise of GEO Talent Department.

Events Departmentmwork and clockwork. Time is of essence and execution is everything. This genre of programming needs organizedneeds to be done and when. Never short of excitement and danger, the event must go on! Most of the time events,ical, are live. One wrong move can lead to many embarrassing shots on the screen. Lich and orchestra, an event has


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o be sung synchronized and in turn. If you like working as part of a high energy team and are interested in music,thing in between.

Sports Departmentof programming that has also not been explored much in Pakistan. From Cricket to Polo and everything in between.

Game Shows Departmentand upcoming genre for GEO. Game Shows are also a live genre mostly and full of audience participation. This

action as well as puzzles and reality, all rolled into one. From selecting participants to making interesting formatsentertaining and diverse content platforms for audiences and viewers, Game Shows are an excitement new

evision.IT Department

y is the lifeline of the organization supporting all the functions without any interruption catering for all softwarements 24/7.

Fashion Design Department, hosts, and entertainers are the faces of the channel. They need to look attractive, presentable, friendly, andon Design Department gives us our look. The department is there to groom fresh talent, conduct make over, ande striking and tele-genic.

Transmission Departmentped and modern Transmission Department, which remains awake when others are fall asleep.

HRM of GEOounds and multi-ethnic origins add up to create a strong resource base at GEO. Each member makes a valuableall functioning as a team. Committed to doing more for their country, GEO people remain dedicated and passionatepeople are focused on broadening horizons and meeting new challenges. Creative and multi-talented, these finen shaping the future of Pakistan.erned managers of GEO to find out more about GEO's recruitment and human resource management initiatives.

of GEO TV, believes, "a sense of purpose can be instilled when an employee, not only clearly knows the vision of a

d in making that vision. When an employee knows that he or she deserves to be a part of the organization, and mosted to implement that vision, the culture of success appears."EO of GEO, went on to explain how some of the above has been possible at GEO. "One of the things we try torselves is how lucky we are to be a part of a media industry. Where our product and hard work is not only a source


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source of well being for the people who rely on us. This is a very important realization that aligns our goals, sense ofatisfaction."ng dialogue, unbiased news and issue-based entertainment was always very clear and can be found in its mission

ment and across many corporate communications. "But none of us had done anything like GEO before and we almostf dialogue and interaction not only on the channel but off air as well. We did this by continuous involvement,us in almost everything we did. It did become taxing at times but it's the GEO way," says Mir Ibrahim Rahman.News, explained further, "I remember how policy was actually being drafted and made right then and there duringy the people we were training. That's the kind of spirit which excited people because we all became aware thatg something." GEO went through a very comprehensive recruitment exercise. "I believe it was the largest and one of

nch recruitment drives in the country," claims Zaheeruddin Khan, Chief Operating Officer of GEO. "Receiving overhat was a crucial time period when we had to go through each and every letter and email which were seen by all theively, going through bags and bags of envelopes and applications every night."

Director Infotainment, what was the target market for the campaign. "GEO was looking for passionate people. If youof the ads that were placed, one can notice that the invitation was for everyone and anyone who was interested in

ou didn't have to have any experience or professional qualification because we were willing to train you."a grueling process one had to go through to be hired by GEO. Rumor had it that at least 3 directors had to meet you

had to go through at least 5 rounds of interviews. "Though we gave everyone a fair chance based on merit, you wereew itself. Some of us were more grueling than others, but on the whole we probably seemed like a scary bunch," said

ntertainment, pointing towards Abdur Rauf.regions were given special attention so that Pakistan was properly represented in the employee base as well. GEO

ng in reporting and production than any other channel.ve ingredients which not only represented Pakistan in our own company but also have individuals who we wereters had a special women recruitment committee which tried to meet the parents of all women recruits in order toable about GEO's culture and specific job requirements," said Beena Sarwar, reporter/producer who was heading

me.y interviewing over 6,000 people from whom they selected approximately 600 of the brightest, most passionate ander gathered before for the television medium in the country. That is a selectivity rate of .01%, unheard of even in a

multinational.

uman Resource Manager stated, "that the massive intern programme of GEO is a result of its belief that itse should be utilised for the development and grooming of Pakistani youth into real media professionals."fter we had selected and chosen the best and the brightest we professionally trained them as well!" explainedef of GEO News, Islamabad. There were over 16 foreign broadcast reporters, camera operators, editors, producers everything related to TV. This multi-tasking approach, though expensive and tiring, made the individuals better


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aware of how the system works. Technical training was conducted by BBC Technology, consulting arm of BBC,milar projects elsewhere in the world with SKY Network, ABC and Dubai TV. Intelligent Media Consultants (IMC),consultancy with a proven record of launching over 10 new channels in the past 6 years, provided hands on trainingMC has an impressive client base including Aaj Tak (India) and CNN Espanol as well as CNN Turk. Both continue

tional issues and provide support in camera operation, editing, production and training for reporting of news.Ibrahim Rahman, "many people thought we were wasting money doing all this training. We did it because givinging surrounded by state-of-the-art technology was not enough. Those material things are run by people at the end ofpeople must feel empowered. It's a great feeling for a twenty something MA Journalism graduate from Sahiwal to

and CNN producers taught him how to produce and edit an 'OC/VO sot' with a 'piece-to-camera'!"Dept.

ection.pment.sal.

nefits.afety and health, incentives, motivation etc.)

t, GM HR Syed Zulfiqar Ali sends the request to the HR Department for the vacant post.

ines two things

D SELECTION

are given in the Geo website and if necessary on print also.

progressive organizations in the country. It believes in complete transparency and objectivity in its hiring process.EO are selected on their merit and qualification.

qual opportunity employer and does not discriminate on any basis. The company has one of the best environmentsnd it actively encourages women seeking employment.

come from a diverse background, and are expected to be progressive, open-minded, professional and hardworking.cademically strong, but a strong work ethic is essential. Excellent communication skills are required, this includes


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omputer applications. An interest in reading and writing is always an advantage.When we asked about the jobHR manger told us that there is job placement in our company, which is similar to job rotation.

t

e also filled internally to provide an opportunity for the workers already working in the organization.

ntenced candidates are also preferred and hired.

RIA

base on merit, which confirms to selection criteria without any bias towards, gender, religion, race, color,ording to the procedures laid down in the HRD policies.

orms.short listing)ctical)

ECTIVE interview process is one of the most progressive trends at GEO. All short listed candidates will be called inwill be given a minimum 48-hour notice before the date, time and place of interview via email and telephone. Each

ewed by at least three different persons ensuring the integrity and fairness of the selection process. There is aobs. The selection process may take 30 days from initial interviews to the final selection.

ORIENTATIONheld when new employees joins the company. They give an opportunity to the all-new employees that they hire toartments daily so the employees must know in which environment and in which circumstances they had to work.

Training


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provides them with foreign training usually from CNN and BBC .However, the training is an ongoing process apart. For this purpose, they are attached with a senior to supervise them.

MotivationWhen asked about which theories they are applying on employees we were told that they use almost all theories of

ivation except for The Theory X. When asked from the employees about the Expectancy Theory and Equity Theory

y stated that GEO definitely applied these theories on employees.

ome of Geos tools of Motivation for employee welfare are:

erformance based incentives.

nnual evaluation of the employees performance is discussed with the employee.

here is and Idea Box in the reception room available to employees and even visitors. All ideas are implemented and

generator of the idea is rewarded with a prize. The C.E.O of the company is heading this campaign himself.

nnual Employee Functions.

uccess story of the month. A success story of the month in each department is mentioned for employees who have

e that extra mile in achieving their objective. Their stories are discussed; the committee reviews them and selects

best one. The winner of the best success story is rewarded with a dinner for two prizes.

ecently started motivational campaign SAR UTHA KAY GEO event has started for this year.

HRM Policies of GEO

Gender Justice Policy

Sexual Harassment Policy

Discrimination Policy

CONTROLLING

Control Processhan any other company and these policies are well communicated to the employees. All rules regulations, policiestioned in the employee handbook, which is kept highly confidential from the non-employees. GEO has a strongnd employee code of conduct and are very strict about them. GEO does not compromise on their polices and

y. GEO uses the 360 degrees appraisal in which subordinates evaluate their seniors. Each individual (subordinate)


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havior, leadership; attitudes etc. and they are free to give any opinion or complaint against them. The committeed strictly, Follows Company polices respectively. Subordinates comments are very essential for the promotions of

ment evaluation is also done in GEO in which one department evaluates the performance of another department.s:em in the implementation of old policies then the policy defining department reviews it and works them out to makee policies. Once a policy is changed or altered it is sent to the approval department after being approved by theis then lastly sent to the Upper level management. If the upper level management approves the new policy in ordert is updated on the website, notice boards and open forums. It is also circulated on hardcopies.

essarket mechanism such as content based competition and relative market share that is, GEO has to keep up with theia market and follow those trends to maintain and set their standards. GEO has also proved itself to be a trendsetter

essol team in GEO to monitor the quality and standard of all productions and content. First of all the script is approvedthe casting of the production is approved. A pilot is of the script is created as a sample and is previewed and isnt. The final production is then sent to GEOs Censor board for approval. If the production is according to thet it is passed and sent to be aired on TV. Finally, GEO then takes feedback about the content from the

Achievements and Awards

Broadcasters (USA). Worlds largest association of broadcasters has honored GEO with the Award for Qualityonal standard television channel.

spapers, magazines and news agencies have commented on the unique style of GEO and various have quoted itde New York Times, Washington Times, Financial Times, Washington Post and Los Angeles Times., AFP, Reuters, CNN, BBC, Khaleej Times, Gulf News, Times of India, The Hindu, Aaj Tak (India), Kyodo (Japan),

portant television channels. Even the US State Department often quotes GEO.

as the CNN and BBC of Pakistan due to its enormous news network within Pakistan and all over the world.the most prominent newspapers of the world, has quoted that Geo changed the media scene of Pakistan. It is theith the highest viewer ship in cities.


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d at the nouticaslo TV festival 2005.ded best electronic mass media award 2004 by Pakistan adv. Association.e top 3 magazine of the world while including the news of MSR in 25 stars of Asia wrote that Geo has become theel of Pakistan and its viewer ship is growing at the rate of 30% annually.o is highly rated and the most watched satellite channel in Pakistan for its entertainment, news talk shows and

Conclusion

conclude that :Geo is the only independent and liberal channel with the unique honor of consistently breaking news.ncept that targets a new, growing market. We assume that the market will respond, and grow quickly in the next 5brahim Rehman Our goals are to create a reputation of quality, consistency and security that will make us the

hannels. Geo is a fast growing network of channels that is making rapid awareness among the people. Geos mainnumber of private sector channels causing more competition. For this reason GEO must improve their strategy and

ReferencesMr. Mir Ibrahim-Ur-Rehman (CEO, GEO), (0345-4028903)

Mr. Shaheen Raza (Regional Sales Manager, GEO) (0300-9481078)Mr. Syed Zulfiqar Ali shah (HR Head, GEO) (0300-9475506)Mr. Shadaat Tayyab (Corporate Head, GEO) (0300-4232088)Mr. Saqib Noor Ahmed (Associate HR Manager, GEO) (0321-4045390)

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