The National Latino Cosmetology Association—The Heart And Voice Of The Latino Beauty Professional.

The National Latino Cosmetology Association is a non-profit or-

ganization dedicated to providing valuable resources and serv-

ices to Latino Beauty Industry Professionals and business

owners throughout the U.S.

Through the NLCA, the Latino Beauty Professional benefits

from a professional and artistic community that embraces their

unique cultural heritage.

The National Latino Cosmetology Associ-

ation was founded in 2006 by Julie

Zepeda, a certified cosmetologist and

beauty industry professional with more

than 30 years of experience in the beauty

industry. After years of working as a stylist,

Zepeda became active in the Hispanic

Business Association.

It was during this time that she realized what little support ex-

isted for Latinos working in the beauty industry. The lack of

Spanish language education, learning materials, and media for

Latino beauty professionals inspired Zepeda to start the NLCA.

By Joining the NLCA, members can then access valuable re-

sources and services created specifically for their needs. It’s

the NLCA’s passion to help these beauty professionals achieve

the highest level of success possible!

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The NLCA has been a fantastic platform for me to promote my salon, and establish my personal success in the beauty industry. The networking opportunities I’ve had through the NLCA

introduced me to highly professional, incredibly talented, and devoted individuals. The direction and support I’ve received from the NLCA has provided me the tools for

success. Because of my involvement, my businesses have grown. —Clark Russell, CEO/Owner, Clark Russell Salon

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We Invite Your Company To Partner With The NLCAEmbrace The Fastest-Growing Market In The U.S.

Expand Your Customer Base For Years To Come

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U.S. Hispanics should be among the firstprospects for marketers seeking to grow their

consumer base.—Marla Skiko, Senior Vice President, SMG Multicultural

For the U.S. Hispanic consumer, loyalty ultimately lays with those brands

who successfully tap into what drives their purchase decisions in the first place

– cultural relevancy.—Mediapost.com

Hispanics represent the largest minority population in the U.S.

– a segment that is growing four times fasterthan the U.S. average.

—US Census Bureau

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The U.S. Hispanic audience will only gain cultural and economic prominence in the comingyears. Constantly connected consumers are

influential ones—spreading ideas, culture and content—and this audience

is very connected.—Lisa Gevelber, VP, Americas Marketing, Google

The growth and the size of this market will continue to present a great opportunity to marketers who initiate a culturally

relevant relationship.— Targetmarketingmag.com

The NLCA—Let Us Help You Reach This Dynamic Market

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A Growing Population Driven By Tradition

The Hispanic market plays a vital role in the beauty industry today, and will continue to be a driving

force in the future. The percentage of Americans who are of Hispanic descent continues to grow at

four times the rate of non-Hispanics, and Hispanics are projected to comprise 22% of the U.S. popu-

lation within the next 15 years.

Considering both the growing demographic and attitudes towards beauty, it’s imperative for major

beauty brands to understand how to best market to today’s Latina consumer.

Latina consumers are more likely than non-Latina consumers to actually engage with the brands to

which they are exposed. Further, Latinas are more likely to remember what brand was being advertised,

and are even more likely to be persuaded by the advertising messages they have seen.

By aligning your company with the NLCA, your brands will reach a higher level ofawareness by the Latino Beauty Community.

By embracing our culture, you’ll be rewarded with new customers showing strong brand loyalty. The

Latin Beauty professional and their clients will gravitate to those companies that make the effort!

”Make the effort to concentrate on the Spanish-language market;

those who show an interest reap the rewards.– Hispanic Marketing Communication Research

NLCA Advertising & Marketing OpportunitiesDesigned To Fit Your Needs, And Engage Our Audience.

“ ”Your next big opportunity: The U.S. Hispanic Market

—www.thinkwithgoogle.com

Premium Online AdvertisingShowcase your company’s marketing messages on our website. With thou-

sands of dedicated members turning to the NLCA website for guidance and

direction, you’ll be there for them. These beauty professionals will see you as

a partner of our organization, and will embrace your products as they make

their purchasing decisions.

Custom Email CampaignsDeliver your company’s marketing messages right to their inbox! Tailored for your marketing

needs, these timely campaigns provide you excellent open rates and strong click-through

totals. Build awareness—heighten branding—make new customers!

Focused E-Newsletters Place your targeted advertising message right where you want it: In front of thousands of

Hispanic beauty professionals that need our guidance, and your products and services.

Attract a whole new customer base—loyal buyers for years to come.

Special Events—Sponsorship OpportunitiesWalk side by side with us! Engage our beauty professionals through NLCA Events,

Classrooms, Showcases, and Networking Opportunities. Join us—place your company

front and center—reach out to the Latin Beauty Professional and hear the applause!

We look forward to tailoring a marketing package—one that specifically meets your company’s needs. Let’s talk!

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NLCA to the benefit of others, discover yourunique individual talents and promote growth

and development in service to others,wherethere you may garner success,

happiness, and prosperity.

-Julie Zepeda, CEO and President

Closing Image:

Hair : Eddy Burgos

Photo: Jell Fotógrafo

Make-up: Julian Macias

Cover Image:

Hair : Eddy Burgos

Photographer: Johnny Lopera

Make-up: Bernardo Vazquez

Credits