NJAC Portfolio 2

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NICHOLAS CRUSE

Transcript of NJAC Portfolio 2

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Nick Cruse 09198587

N I C H O L A SC R U S E

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Typography Posters_University of Lincoln 2nd Year

Metro Nova/Bodoni Posters

These posters were created for an ISTD (International Society of Typographic Designers) project that I did during my second year.The brief was to create pieces of work that helped to advertise a new set of fonts in any way we felt appropriate. I chose Metro Nova and Bodoni as my fonts (we had a varied choice of fonts to choose from, we had to choose a modern sans serif and a redesigned serif font). These posters are part of the work I produced to advertise these fonts. Both posters follow the same style and help to show the shape and details of the letterforms with both solid text and outlines.

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Final Major Project_University of Lincoln 2nd Year

Dance Company Posters

These posters helped to make up part of my work for my Final Major Project at the end of my second year.Our brief was to create a set of posters for 5 different dance groups that would be performing at the same venue (at different times) and to make them different – befitting the individual styles of the different dance companies – but yet clearly part of a group.With that in mind I decided to use the same layout and the same typography in the posters and to try and create different images in the same format. I watched videos of the different dance companies and was amazed at the range in styles that they had. Some were very energetic while others were relatively still and slow.I decide dot use prolonged exposure photography to get the range of images that I wanted. I had two models and then fixed glow sticks to there wrists, ankles and hands and then got them to move in different styles. I used a range of coloured glow sticks so that I got a range of colour for some and then less cloud in others. Then I just organised the text around the image in a way that worked for all the posters.

FREE ENTRY

[tokyo:ocean]

STUDIO ORTA& SHOBANA JEYASINGH

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Dance Company Posters

Final Major Project_University of Lincoln 2nd Year

SIOBHAN DAVIES DANCE

FREE ENTRY

[tokyo:ocean]

DV8 PHYSICAL THEATRE

FREE ENTRY

[tokyo:ocean]

JASMIN VARDIMON DANCE COMPANY

FREE ENTRY

[tokyo:ocean]

RANDOM DANCE

FREE ENTRY

[tokyo:ocean]

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YCN_ University of Lincoln 2nd Year

Fedrigoni Calendar

For this project I worked with another student on my course. The brief we had was to produce something that Fedrigoni (an Italian paper company) could send to their clients that would be useful to the client and would help to advertise Fedrigoni's new paper range.So we started to think of items that the clients of Fedrigoni might want or need on their desks or in their offices, and eventually we came up with the idea of a desk calendar. Our calendar had to be aesthetically appealing enough to make the clients want to keep the calendar and not just chuck it away with all the other free items they get. So we had the idea of creating a calendar that created spiralled down inside itself – thereby creating an interesting visual piece – which as you removed the various layers (depending on the day) would change the look of the piece. The weekends were in coloured card so as to make the piece better looking and to advertise the range of paper that Fedrigoni produce.

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Fedrigoni Calendar

YCN_University of Lincoln 2nd Year

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Interflora_University of Lincoln 3rd Year

Grand Gesture

This was a YCN brief for Interflora (a flower company). The aim was to promote Grandparents day to a younger audience who had a disposable income. For this project I was working with another student. We quickly came up with the idea of making a 'Grand Gesture', the idea was that if all the grandchildren collaborated on one large gift then it would be better than many smaller gifts.We then made some adverts that helped draw attention to Interflora and showed the idea that one large gift is better than many smaller ones. We also decided to make 'Grand Gesture' into a hashtag and the idea was to ask people would would their Grand Gesture be? We then designed an app that would allow one person to search for the right gift and make the purchase on behalf of all the grandchildren but would share the cost between all of them. The person who ordered it would get notifications on the app and emails telling them when people had paid and if they hadn't paid, while everyone else would receive emails telling them there share of the price and when to pay it by. Don’t live a lie for a like

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Grand Gesture, Advertisements

Interflora_University of Lincoln 3rd Year

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YourGrand Gesture

Grand Gesture, App

Interflora_University of Lincoln 3rd Year

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Contributors

Budget

Colour

Scent

Species

Grandchildren 3

Budget 40

Colour White Cream Pink Red Blue Purple Green Yellow Peach Brown

Grandchildren 3

Budget 40

Colour Pink

Scent

Species

CreateCreate

Grandchildren [email protected] [email protected] [email protected]

Budget 40

Colour Pink

Scent

Create

Grand Gesture, App

Interflora_University of Lincoln 3rd Year

Contributors

Budget

Colour

Scent

Species

Create

Contributors 4

Budget 40

Colour White Cream Pink Red Blue Purple Green Yellow Peach Brown

Contributors 4

Budget 40

Colour Pink

Scent

Species

Create

Featuring a pink large-headed rose, pink germinis, white spray chrysan-themums and pink spray carnations with Eucalyptus...

£39.95

It’s the timeless beauty and elegant simplicity...

£29.99

As one of our most popular gifts, this beautiful selection...

£29.99

Pink Radiance Hand-tied

Featuring a pink large-headed rose, pink germinis, white spray chrysan-themums and pink spray carnations with Eucalyptus Cinerea and salal presented in a pink curved glass vase with pale pink sisal collar.

£39.95

Order

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Henri Lloyd_University of Lincoln 3rd Year

Henri Lloyd

This was a brief set by Design Bridge. The aim was to choose a fairly well known company and to redesign two or more applications for the company. I chose the clothing company Henri Lloyd and I looked to redesign the advertising, the website and the packaging. Henri Lloyd has a strong sailing heritage and so I decided to make this the central theme of my work. I made a background that used different tones of blue and then put a nautical pattern over it. This then became the background for the poster and was used in many of the other applications. I designed a banner (designed to look like a spinnaker sail) that would go in a high street and used a colour scheme taken form a sailing signal flag for it. I then designed the website, using the nautical symbols as a reference for the different links ( I also showed how it would look on a phone). Then I looked at the packaging and designed a bag that would replace a carrier bag when the customers buy a product. I designed a label and a piece of tube packaging that would be used to hold t-shirt and other similar items.

Est. 1963

Fashion for Landlubbers and Old Sea Dogs

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Henri Lloyd, Bag

Henri Lloyd_ University of Lincoln 3rd Year

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Henri Lloyd, Website

Henri Lloyd_ University of Lincoln 3rd Year

WomenswearMenswearSailing The Journal Our Heritage

THE ORIGINAL BRITISH SAILING BRAND

Jackets

Shirts

T-ShirtsLegwear

Polo Shirts

Accessories & Footwear

WomenswearMenswearSailing The Journal Our Heritage

THE ORIGINAL BRITISH SAILING BRAND

Sailing

Menswear

Womenswear

The Journal

Our Heritage

Menswear

Shirts

T-Shirts

Polo Shirts

Menswear

Polo Shirts

Bala Regular Polo Shirt£70

Bala Regular Polo Shirt£70

Rothera Regular Polo Shirt£70

Larsen Regular Polo Shirt£70

Bala Regular Polo Shirt£70

Bala Regular Polo Shirt£70

Wane Regular Polo Shirt£70

Ludham Regular Polo Shirt£70

Rothera Regular Polo Shirt£70

Larsen Regular Polo Shirt£70

Polo Shirts

WomenswearMenswearSailing The Journal Our Heritage

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Shine_ University of Lincoln 3rd Year

Chivas 18 Droplet

This was a project to redesign the packaging for Chivas 18. The brief was set by Coley Porter Bell on behalf of Chivas Regal. Chivas Regal say that there are 85 different notes in Chivas 18 and that if you add water to it then you can control the aroma release and then each drop releases a different aroma allowing for connoisseurs to identify all the flavours. I took the idea of a droplet and made that the basis of my design. I wanted to show the modern and traditional side of Chivas, so the packaging is metal on the outside and wooden on the inside. I chose to give the packaging a sharp and crisp pattern and to make it dark because it fitted in with the target market of the drink (which was for young and successful businessmen).

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Chivas 18, Beauty Shot

Shine_University of Lincoln 3rd Year

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Metamorphosis_University of Lincoln 3rd Year

Metamorphosis

This project started by looking at the novel ʻMetamorphosisʼ by FranzKafka. The book is about a man who wakes up one morning to find outthat he has mysteriously turned into a repulsive insect. He is subsequentlyisolated from his work and from his family and begins to live his life likean outcast until he dies.Our aim was to create a piece of work that originated from one of the themes of the book. I decided to look at the notion of being trapped. I then decided to do my piece on stuttering and stammering (a subject that I know about as I suffer from both). The idea was that as a stutterer you are trapped as you canʼt fully open up and say what you think and that you feel isolated from others as a result.I decided to create a series of short films that would feature myself talkingin front of audiences differing in size and I would emphasise any instance of stuttering in them by creating a distorted/static effect. I alsochose to make a series of posters to accompany the films that would help raise awareness of stuttering (by showing the emotions felt by stutterers when they stutter such as fear, anger and frustration) and the InternationalStuttering Awareness Day. The posters would also have a version thatwould be shown either side of the videos in a gallery space.

International StutteringAwareness DayOctober 22, 2015

www.isastutter.org

‘to err is human’

FEAR

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Stuttering posters

Metamorphosis_University of Lincoln 3rd Year

International StutteringAwareness DayOctober 22, 2015

www.isastutter.org

‘to err is human’

ANGER

International StutteringAwareness DayOctober 22, 2015

www.isastutter.org

‘to err is human’

SHAME

International StutteringAwareness DayOctober 22, 2015

www.isastutter.org

‘to err is human’

SCARED

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Metamorphosis_University of Lincoln 3rd Year

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Metamorphosis_University of Lincoln 3rd Year

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SUMMER 2015

Magazine_University of Lincoln 3rd Year

Magazine

For this project, our aim as a group was to create a magazine that defied theconventions of most newspapers/magazines. We specifically saw the Metro as our nearst rival as it is a free paper that is often found on theLondon Underground network (which was also where we saw ourmagazine being distributed).Our magazine was designed to be an alterantive to the Metro and the other papers that you can get on the tube. It is designed to be less aboutnews, gossip or celebrities but to focus on the hidden gems in London, it helps to infom people of the things that go ʻunder the radarʼ.We decide to call our magazine ʻtrenchʼ as a direct link to the undergroundand a subtle hint to covert subjects (spies have trench coats in comics) thatmany people would not know about. The name helps to show the underground nature of some of the topics and this makes it stand out fromother papers that just focus on the news.The format of the magazine helps to show the quirkiness of the magazineas it incorporates spy holes to allow the user to almost become covert themselves and thus the viewer feels more in touch with the ʻsecretʼnature of the articles.

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Magazine_University of Lincoln 3rd Year

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Magazine_University of Lincoln 3rd Year

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Magazine_University of Lincoln 3rd Year

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Magazine_University of Lincoln 3rd Year

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Magazine_University of Lincoln 3rd Year

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Canon Europe_ Chaos Design

25 Years of Recycling

This was a job I did while I was interning at Chaos Design. I had to design Canon’s new “25 Years of Recycling” page which was to due to mark the 25th anniversary of Canon’s recycling scheme.

I had to make a lot of vector images for this website and each image had to reflect what was being said on the page.

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25 Years of Recycling website

Canon Europe_ Chaos Design

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G3 Comms_ Chaos Design

G3 Comms Icons

These are a series of icons that I created, whle interning at Chaos Design, for a company called G3 Comms. These icons were for use across all of their media, including the website and print media. The brief stated that they had to be off a certain style, part of the icon had to pertrude from the circle and the colour had to be a blend of blues.

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International Hydropower Association_Chaos Design

International Hydropower Association Report

For this brief I had to create a report for the IHA which listed the top hydropower countries across the world. The report looked at each continent and looked at what was being done in individual countries to each the amount of hydropower being created.

This report features a lot of statistics and so it was important that the images and pictures helped to make the report easier to understand and more aesthetic.

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International Hydropower Association Report pages

International Hydropower Association_Chaos Design