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Polled NJ Democrats, Jan. 2013

Registered Democrats in NJ (Closed Primary)

Jan. 7-9, 2013

1,170 respondents

Margin of Error +/- 2.9%

Automated Telephone Interviews

New technique allowed automated calls to cell

phones

Worked with Merriman River Group

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BOOKER INCREDIBLY POPULAR

AMONG NJ DEMS

and has the lowest negatives

8172 68

65 63

16 1522

3224

313 10

313

Obama Booker Menendez Christie Lautenberg

Positive

Negative

Unsure

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Booker Beats LautenbergBy more than 2 to 1

48%

21%

31%

0%

10%

20%

30%

40%

50%

60%

Booker Lautenberg Unsure

Primary 2014

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Gender Doesnt Explain Bookers Strength

51%

22%

49%

21%

0%

10%

20%

30%

40%

50%

60%

Booker Lautenberg

Men

Women

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Race & Ethnicity Dont Explain It

49%

22%

64%

15%

34%

23%

49%

23%

Booker Lautenberg

Black

Latino

Asian

White

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Policy Positions Dont Explain Bookers

Strength

80%74% 75% 75% 78% 78%

67% 63% 67% 68% 68%71%

Immigration Jobs &Economy

MiddleClass

Low Wage EducationFunding

Gun Control

Booker Lautenberg

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NJ Dems Concerned About

Lautenbergs Age

68%

24%

8%0%

25%

50%

75%

Concerned Not concerned Unsure

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Lautenbergs Age

57%16%

27%

Booker

Lautenberg

Unsure

32%

36%

31%

Majority of those concernedabout Lautenbergs age wouldvote for Booker

A mere 1/3 of those notconcerned about his agesupport Lautenberg

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Booker Crushes Palloneand leads all other non-incumbent candidates combined

by 2 to 1 margin

8%

48%

10%

6%

28%

Primary 2014

Pallone

Booker

Andrews

Sweeney

Unsure

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If Lautenberg doesnt run, would his

supporters go to Pallone?

22%

16%

10%23%

29%

Primary 2014

Andrews

Pallone

Sweeney

Booker

Unsure

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Pallone Lacks a Statewide Profileand only half of those with an opinion approve of him

15% 15%

70%

0%

25%

50%

75%

Pallone

Positive

Negative

Unsure

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Even Among Likely Voters in Off-

Year Primary, Booker Wins Big

Voting History, Registered NJ Democrats

14%11%

18%

57%

0%

25%

50%

75%

100% Voted in Both

Voted Only in General 2009

Voted Only in Primary 2008

Voted in Neither

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Opportunities to Deepen Support

AGE

37%

19%

44%

62%

17%21%

53%

20%

26%

53%

21%

26%

44%

26%30%

Booker Lautenberg Unsure

18-29 30-39 40-49 50-64 65+

Many Younger Voters

Undecided

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Opportunities to Deepen Support

RACE

49%

22%

29%

64%

15%

21%

34%

23%

43%

49%

23%

28%

Booker Lautenberg Unsure

Black Latino Asian White NH

Many Asian Voters

Undecided

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Opportunities to Deepen Support

METRO

REGION

51%

20%

29%

39%

23%

37%

Booker Lautenberg Unsure

NYC

Philly

Many Philly Region

Voters Undecided