NITRO Mobile Analytics - viavisolutions.com€¦ · NITRO Mobile Subscriber Insights Network...

June 2020

Paul Gowans

NITRO MobileAnalytics

2© 2020 VIAVI Solutions Inc.viavisolutions.com 2© 2020 VIAVI Solutions Inc.viavisolutions.com

Unlock the potential of your network performance

Insights

RAN CORE

VIAVINITRO Mobile

Subscriber

Insights

Network

Insights

Subscribers Revenue CostsNew

Services

Business

Objectives Prioritization

Optimization

Data Mining

Network Objectives

Tools

Connectivity

Business Goals

http://www.viavisolutions.com/


3© 2020 VIAVI Solutions Inc.viavisolutions.com

Assurance & Optimization

NITRO MobileIntegrated Data

Feeds

Site Planning

5G

Optimization

Performance

Security

CEM

VIP Assurance Location Insights

Monetization

Smart Cities

IoT

Video

3rd Party

Applications

Who?

What (app)

When?

Where?

With? (device)

How? (good)

How? (fast)

How? (much)

How? (strong)

How? (virtual)

How? (routing)

“Ne

two

rk G

old”

Driving

Analytics

Delivering

Revenue

Feeding

Transformation

NITRO Mobile Enabling Applications

NITRO Mobile



Your Network is Your Analytics Engine

Monitor

Monitor movements

and trends of roamers

returning to a country

Analyze

Anticipate

ContainIdentify

Monitor tourism or

landmark hotspots

Identify population

density and migration

patterns with geolocation

and mobility insights

Contain using location

data from mobile

subscribers

Preventative action

optimized by

leveraging location-

based awarenessVisualize Subscriber

movement with highly

granular exhibits such as

vehicular or non- vehicular

traffic

Discover shifts in

traffic distribution

within the network for

any period





Make the Most of Your Network Every Day of the Week – 24/7


SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

Support

subscribers

moving from

Business

Districts to the

suburbs by

load-balancing

network and

services

resources

S

Monitor

network load

changes due

to shelter-in-

place and

quarantine

behavior

(message

apps,

streaming

apps, etc.)

M

Trend in

real-time the

access and

performance of

collaboration

services like

Skype or zoom

and perform

traffic

engineering to

improve

efficiency

T

Working from

home, e-learning,

and critical

services

optimized in

real-time and

resource

auto-balanced to

assure

performance and

availability

W

Traffic

distribution

shifts where

the need for

information is

growing and

enable access

through

network

engineering

and caching

T

Feed CRM,

health and

agencies to

merge with

network data

to accurately

deploy

emergency

response

services and

ensure

containment

policies are

working

F

Support local

and federal

policies

enforcement

by visualizing

and identifying

network load

change trends

and behavior

patterns to

detect out of

policy alerts

S




CHALLENGE SOLUTION

6

RESULTS

In trying to create business value from the data demands of OTT wanted to gain deeper visibility of network services, in particular Video

Their goal was to improve network performance, enhance QoE and look at the economic model of service delivery efficiency and Content Delivery Networks

NITRO Mobile GEOperformance and User Plane Analysis

GEOlocation & Application Analytics

→ Reduced Drive Test

→ Impact of Video

→ Managing VIPs

→ New Revenue Streams

→ QoE Content Delivery

Video is

Netflix &

YouTube

OpEx

Savings

Saving in Cost Intensity

(OpEx + CapEx / Revenue)

Based on GSMA Economic Model

Full Paper - https://www.gsma.com/futurenetworks/wiki/case-study-america-movil-and-viavi/


https://www.gsma.com/futurenetworks/wiki/case-study-america-movil-and-viavi/


Subscriber-Centric Optimization in Action

Service Utilization


Informational & Critical Sites Monitoring

• Monitor Collaboration and Productivity Services

used for Working From Home, E-Learning, and

other critical services

• Track trends for individual services like Skype or

zoom and perform traffic engineering to enable

subscribers to leverage the network effectively

• Support work from home policies by ensuring

office productivity applications are receiving

the appropriate bandwidth




Use Case: Smartphone Performance Analysis

Customer Challenge

- Compare performance of a wide variety of handsets in an open

market

- Benchmark service quality and user experience across 3G and 4G

Solution

- Captured and analyzed data from 8000 unique handsets

- Evaluated performance against set of criteria for coverage,

capacity and quality

- Determined which handsets did not meet the minimum

requirement

Results

- 1% of the devices accounted for 50% of the unique subscribers

- 13% of the 3G Smartphones did not meet the qualification (did not

pass 4 of the 6 measurements)

- 23% of the 4G Smartphones did not meet the qualification (did not

pass 4 of the 6 measurements on both 3G & 4G)

• Not all handsets are equal in performance

• Correlate user experience to coverage, capacity, quality

• Demonstrate variation in user experience by handset type

https://comms.viavisolutions.com/Bharti-Airtel-Customer-White-Paper-vi11915



Smart Parking with Drones

Multi-camera Live Stream

360 Drone Cameras

3D Tracking

Interactive Mobile Apps

Drones Security

Virtual/AugmentedReality

Event Solutions



Strong data securityNo external access to private

networkEasy connection to

other networks

Public NetworkWith dedicated

antenna on premises

Mobile/PublicLTE/5G network

Server + Softwarefor private

mobile network

Private Network to Remote Sites

Private LTE/5GClosed campus

network

Configuration of production

processes

Optional: Edge-Cloud

Predictive MaintenanceQuick proactive reaction

Industry Automation

Interaction of machines on

campus



Derive Continuous Insights from Mobility Data


Collect anonymous mobility

data from mobile operator

RAN networks

00 01

1

Analyze mobility pattern and

compute measures based

on geo-spatial dimensions

Visualize results and

interact with other data

Generate insights and

keep monitoring new

data day-by-day

Source: Invenium



viavisolutions.com


NITRO Mobile Analytics - viavisolutions.com€¦ · NITRO Mobile Subscriber Insights Network...

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