NIPPON PAINTS

AGENDA:

• Company Profile• Company In Pakistan

• Vision And Mission Statement• SWOT Analysis Of Nippon Paints• BCG Matrix Of Nippon Paints• MARKITING Mix Strategy

• Product• Price• Placement• Promotion

• Conclusion & Essence of the study • Suggestions& Recommendations

Company Profile

• The company was first founded in Japan as Komyosha in 1881.

• They began business with projects for the Japanese Navy.

• In 1896, the company moved all their production activities to a new factory in Tokyo.

• Two years later in 1898,Nippon Paint was established as Japan's first true paint manufacturing company.

• Nippon Paint is the largest paint manufacturer in Asia.

Company In Pakistan

• Nippon Paint (Pakistan) (Private) Limited marked the successful entry into Pakistan in 5th of November 2007.

• The company will be investing $25 million in Pakistan over the next three.

• Nippon Paint has specially formulated five products for the Pakistan market,

• Nippon Weatherbond for exterior walls,

• Nippon Brilliance Matt Enamel,

• Nippon Perfect Emulsion and Matex Gold for interior walls,• Nippon 9000 Gloss Finish for wood and metal substrate.

Company Vision

We aim to build upon the strength of current foundations to

meet the demands of the new millennium everywhere across

the globe.

We seek to explore new technologiesand markets, and create paint innovations

that respond to customers' needs.

Company Mission

• To be the partner of first choice for customers and suppliers.

• Ensuring sustained leadership position in the markets.

• We compete, deliver long-term business value through a high performance culture, innovation, ethics and responsible care.

• We will stay in the forefront of innovation and technological development in the paint industry….

SWOT Analysis

SWOT Analysis

Strengths

• Latest technology .

• Large amount of color and latest color scheme.

• Quality of its product . . .

Strengths

SWOT Analysis

Weaknesses

• Coverage

• Number of Dealers

Opportunities

• Increase Promotion

• Increase converge

• Decrease Price

SWOT Analysis

Threats

• Increasing competition

• Political Instability

SWOT Analysis

SWOT Analysis Sum Up

Since Nippon’s paint decent strengths and opportunities in the market, its market share is increasing and it is expanding its network rapidly, so the situation tells us that Nippon’s paint is adopting and implementing on Growth Strategy.

Marketing Mix

PRODUCT

PRICE

PLACE

PROMOTION

Marketing Mix

• Nippon’s product comes under the definition of consumer product as an individual buys the product and he/she uses it. .

• Nippon’s product is the paint that it sells in the market.

VARIETY

QUALITY

SERVICE

PACKAGING

BRAND NAME

FEATURE

PRODUCT

PRODUCT

Marketing Mix

NIPPON PERFECT EMULSION

Premium Interior EmulsionProduct Description:

Nippon Perfect Emulsion is a premium quality emulsion specially designed to give:

1. Luxurious smooth finish,2. Brickworks and wallboards. 3. Highly washable emulsion.4. Fungus resistance properties,5. Long lasting colors.

PRODUCT

Marketing Mix

NIPPON PERFECT EMULSION

• Recommended Uses:

For decoration and protection of interior walls, ceilings, plaster, brickwork, and wall boards.

• Color: A wide range of colors.

• Appearance: Flat Matt Finish

PRODUCT

Marketing Mix

NIPPON WEATHERBOND

Premium Exterior Emulsion

Product Description:• Nippon Weatherbond is an emulsion paint

specially formulated for exterior walls.

• It is extremely durable against harsh weather and adheres well to all types of exterior wall surfaces.

• Nippon Weatherbond’s breakthrough formula provides: tough resistance against dirt, algae, fungus, flaking and alkali.

PRODUCT

Marketing Mix

NIPPON WEATHERBOND

Recommended Uses:

For the protection and decoration of exterior walls

Properties::

Color: A wide range of colors.Appearance: Low Sheen

PRODUCT

Marketing Mix

NIPPON MATEX GOLDInterior Emulsion

Product Description:• Nippon Matex Gold has been formulated to enhance the beauty

of interior walls.• It is an anti-Fungal.• Superior washability.• A broad spectrum of colors for every mood.

PRODUCT

NIPPON MATEX GOLD

Recommended Uses:

For decoration and protection of interior walls, ceilings, plaster, brickwork, hard and soft boards and asbestos.

• Properties:

• Color: A wide range of colors.

• Appearance: Flat matt

PRODUCTMarketing Mix

PRICEMarketing Mix

CREDIT TERMS

DISCOUNTS PAYMENT PERIOD

LIST PRICE

ALLOWANCES

PRICE

•Nippon’s paint is using the strategy of “pricing less for more”.

•Its providing quality product at low price comparatively to their competitors in the market .

Marketing Mix

• A distribution channel structure in which products, wholesaler, and retailers act as a unified system.

• Nippon’s paint is using vertical marketing system in the placement for its products, by giving right to a third party to sell the product on their behalf.

PLACEMENT

TRANSPORT

INVENTORY

LOCATIONS

ASSORTMENTS

COVERAGE

CHANNELS

PLACEMENT

CHANNELS

Marketing Mix

• Nippon is taking big steps to promote it’s product by maintaining good relationship with the communities in Pakistan.

• The basic aim at the behind of these steps is to promote their own product through a moral way.

PROMOTION

PERSONALSELLING

DIRECTMARKETING

PUBLIC RELATIONS AND

PUBLICITY

EVENTSAND

EXPERIENCES

SALESPROMOTION

ADVERTISING

PROMOTION

CONCLUSION & ESSENCE OF THE STUDY:

It can be concluded from this report that:

• Nippon paint is one of the fastest growing paint company in the Pakistan.

• It has expanded about 60 major cities and town across Pakistan in a short period of just one and half years from the date of its establishment.

• Nippon paint is Japan based company and invest 205 million dollar in Pakistan in the form of direct investment in this industry .

• Nippon paint is include in the top ten pain producer in Asian region and has more than hundred and twenty year of experience this dynamic field of business and has much expertise in the paint industry.

• Nippon’s paint provide great amount of color selection to their customer and provide high quality paint product in the Pakistan.Nippon paint believe in high quality .

• Investment by Nippon paint in Pakistan is the result of close relationship between people of Japan and Pakistan and it is an effort from them to stabilize the shrinking economy of the country

CONCLUSION & ESSENCE OF THE STUDY:

Suggestions And Recommendations

•Although this organization is doing a good business and its progressing with the time but there are some suggestions:•Nippon paint should concentrate on promotion of their products and try to enhance the target market.•Nippon paint should try to capture the urban as well as remote area market.•To get more market share it needs qualitative products with innovation styles and aggressive market activities to create awareness among public regarding their products.•To make their products technically round they need more technology advancement but with reasonable price

• As Pakistan is developing country so they should sponsor social and sports to get the attention of general public.

• Regarding the advertising the organization don’t have enough advertising on the print media as well as on the electronic media

• Providing the more and more facilities to their customers at their customer doorstep by increasing their dealers net through out the nation

• Nippon paint should take advantage of Nippon paint japans good will and increase their goodwill in Pakistan quality and its product conformity.

• Nippon paint should reorganize their all strength and try to increase their customer share and also try to give tuff time to their competitors.

Suggestions And Recommendations