Ninja Google Analytics Tutorial Part 4: Interaction Data
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www.marketingu.ninja Video 4: Interaction Data NINJA GOOGLE ANALYTICS
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Transcript of Ninja Google Analytics Tutorial Part 4: Interaction Data
WW
W.M
ARKE
TIN
GU
.NIN
JA
|Pr
ofita
ble
Onl
ine
Mar
ketin
g fo
r Bus
ines
ses INTERACTION DATA
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AUDIENCE DATA ACQUISITION DATA INTERACTION DATA
Where are they from geographically?
How do people find our site?
Where are they coming into the site?
What devices are they using?
Which phrases are they finding us with?
What are they doing once they’re here?
Demographics Which traffic sources are performing best?
Where are they leaving?
WW
W.M
ARKE
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.NIN
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Analytics can teach us about how visitors are using our website, allowing us to:
1. Understand flow through the site, informing navigation design
2. Position content and conversion elements where people expect to find them
3. Address potential issues and poorly performing pages
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ses KEY INSIGHTS
1. Behaviour Flow
2. Site Content (Landing and Exit Pages)
3. In-Page Analytics
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ses BEHAVIOUR FLOW
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W.M
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ses THAT’S ALL FOLKS!
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AUDIENCE DATA ACQUISITION DATA INTERACTION DATA
Where are they from geographically?
How do people find our site?
Where are they coming into the site?
What devices are they using?
Which phrases are they finding us with?
What are they doing once they’re here?
Demographics Which traffic sources are performing best?
Where are they leaving?
WW
W.M
ARKE
TIN
GU
.NIN
JA
|Pr
ofita
ble
Onl
ine
Mar
ketin
g fo
r Bus
ines
ses WHAT NEXT?
1. Claim a FREE Website and Online Marketing Review at
www.ExposureNinja.com/Review
2. Join MarketingU at
http://marketingu.ninja
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