Ningbo romon 100 concept deisgn
Transcript of Ningbo romon 100 concept deisgn
Interior 100% Concept Design 室内 100% 概念设计 2012.10.2
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Table of Contents目录
Design Strategy and Concepts,and Language设计策略,设计概念及设计语言Design Diagrams设计图表Perspective Renderings透视渲染图Plans and Details平面及细节
项目名称:宁波罗蒙环球城NINGBO ROMON UNIVERSAL CITY PROJECT
建设方:宁波罗蒙世界商业广场有限公司NINGBO ROMON WORLD BUISNESS PLAZA CO., LTD
1 Strengthen the Romon brand and provide customers with value through design quality
通过室内设计加强罗蒙的品牌价值 以及提供客户更好的体验
Create an inviting atmosphere where customers can spend their quality time lengthening visits and increasing return visitors创造一个欢迎的吸引人的氛围让客 户在这里流连往返 - 延长拜访时间 以及增加回头客
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3 Create an environment for tenant space that supports revenue generation
提供一个好的租户空间去提升商业价值
Desiiggn SSttrraatteeggyy设计策略
项目名称:宁波罗蒙环球城NINGBO ROMON UNIVERSAL CITY PROJECT
建设方:宁波罗蒙世界商业广场有限公司NINGBO ROMON WORLD BUISNESS PLAZA CO., LTD
Fabric Texture“ 布纹 ”Design Concept设计概念
项目名称:宁波罗蒙环球城NINGBO ROMON UNIVERSAL CITY PROJECT
建设方:宁波罗蒙世界商业广场有限公司NINGBO ROMON WORLD BUISNESS PLAZA CO., LTD
“Weaving together the best lifestyle experiences” - The shape, textures and details of top fashion bring confidence and beauty. These characteristics inspire the unique shape and texture of the interior design.Artistic use of materials, lighting and pattern will provide details that customers will remember as unique to the Romon lifestyle.“ 编织最美的生活体验” - 通过变化的形体,材质和细节来反映出顶级时尚目的地的自信与美丽。这些编织元素的特征鼓舞着 室内设计创作出独特的形体和质感的购物中心室内空间。室内空间当中的艺术化形体,灯光,材质,图案和细节使顾客在享受 购物愉悦的同时,也能体会到罗蒙品牌的高端魅力。
Fabric Texture “
布纹“
Fabric Texture “
布纹“
“ 入口节点”
小中庭
小中庭
“ 连接节点”大中庭
Design Concept
设计概念
项目名称:宁波罗蒙环球城NINGBO ROMON UNIVERSAL CITY PROJECT
建设方:宁波罗蒙世界商业广场有限公司NINGBO ROMON WORLD BUISNESS PLAZA CO., LTD
“Weaving together the best lifestyle experiences” - The shape, textures and details of top fashion bring confidence and beauty. These characteristics inspire the unique shape and texture of the interior design.Artistic use of materials, lighting and pattern will provide details that customers will remember as unique to the Romon lifestyle.
“ 编织最美的生活体验” - 通过变化的形体, 材质和细节来反映出顶级时尚目的地的自信与美 丽。这些编织元素的特征鼓舞着室内设计创作出 独特的形体和质感的购物中心室内空间。室内空 间当中的艺术化形体,灯光,材质,图案和细节 使顾客在享受购物愉悦的同时,也能体会到罗蒙 品牌的高端魅力。
Design Concept设计概念
Design Concept设计概念
Fabric Texture “
布纹“
Main Entry Hall -Make An
Impression
主入口门厅 - 引人注目
Conourse - Get Connected中庭连廊 - 衔接空间
Fabric Texture
Center Court Atrium - Be Inspired中央中庭 - 灵感亮点
项目名称:宁波罗蒙环球城NINGBO ROMON UNIVERSAL CITY PROJECT
建设方:宁波罗蒙世界商业广场有限公司NINGBO ROMON WORLD BUISNESS PLAZA CO., LTD
Bold
项目名称:宁波罗蒙环球城NINGBO ROMON UNIVERSAL CITY PROJECT
建设方:宁波罗蒙世界商业广场有限公司NINGBO ROMON WORLD BUISNESS PLAZA CO., LTD
醒目的Sculptural 雕刻的Memorable 难忘的
Fabric City Destination - Perspective Rendering- Main Entry Hall轻纺之城目的地 - 透视渲染图 - 主入口大厅
Fabric City Destination - Perspective Rendering - Concourse轻纺之城目的地 - 透视渲染图 - 中庭连廊
Connected to Brands与品牌的联系Connected to Lifestyles与生活方式的联系Iconic标志性的
项目名称:宁波罗蒙环球城NINGBO ROMON UNIVERSAL CITY PROJECT
建设方:宁波罗蒙世界商业广场有限公司NINGBO ROMON WORLD BUISNESS PLAZA CO., LTD
Fabric City Destination - Perspective Rendering - Concourse轻纺之城目的地 - 透视渲染图 - 中庭连廊
项目名称:宁波罗蒙环球城NINGBO ROMON UNIVERSAL CITY PROJECT
建设方:宁波罗蒙世界商业广场有限公司NINGBO ROMON WORLD BUISNESS PLAZA CO., LTD
Fabric City Destination - Enlarge Plan - Concourse轻纺之城目的地 - 放大平面 - 中庭连廊
Enlarge Skylight RCP
项目名称:宁波罗蒙环球城NINGBO ROMON UNIVERSAL CITY PROJECT
建设方:宁波罗蒙世界商业广场有限公司NINGBO ROMON WORLD BUISNESS PLAZA CO., LTD
放大天窗平面
Fabric City Destination - Concourse Bridges Details轻纺之城目的地 - 连廊连桥细节
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1 连桥的宽度控制在 6M 之内the width of the bridge is under 6M连桥底部采用背漆玻璃或软膜结构,内发光the materials for bridge is back painted glass or backlit film , inner glow
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3 连桥的剖面结构the bridge section structure
项目名称:宁波罗蒙环球城NINGBO ROMON UNIVERSAL CITY PROJECT
建设方:宁波罗蒙世界商业广场有限公司NINGBO ROMON WORLD BUISNESS PLAZA CO., LTD
形式与结构关系 Form and Structure
Fabric City Destination - Perspective Rendering - Center Court Atrium轻纺之城目的地 - 透视渲染图 - 中央中庭
Dynamic Monumental Inspirational
项目名称:宁波罗蒙环球城NINGBO ROMON UNIVERSAL CITY PROJECT
建设方:宁波罗蒙世界商业广场有限公司NINGBO ROMON WORLD BUISNESS PLAZA CO., LTD
有活力的 地标性的 充满灵感的
Fabric City Destination - Perspective Rendering - Ice Rink轻纺之城目的地 - 透视渲染图 - 溜冰场
Dynamic Symbolic Stimulating
项目名称:宁波罗蒙环球城NINGBO ROMON UNIVERSAL CITY PROJECT
建设方:宁波罗蒙世界商业广场有限公司NINGBO ROMON WORLD BUISNESS PLAZA CO., LTD
有活力的 象征的 令人兴奋的
Fabric City Destination - Sun Control, Fire Safety and Structural Issues轻纺之城目的地 - 遮阳系统,消防安全,结构分析
Sun Control
遮阳系统
Fire Separation
防火分隔 Structure
结构分析
North 北
North 南
项目名称:宁波罗蒙环球城NINGBO ROMON UNIVERSAL CITY PROJECT
建设方:宁波罗蒙世界商业广场有限公司NINGBO ROMON WORLD BUISNESS PLAZA CO., LTD
Fabric City Destination - L1 RCP轻纺之城目的地 - 一层天花
项目名称:宁波罗蒙环球城NINGBO ROMON UNIVERSAL CITY PROJECT
建设方:宁波罗蒙世界商业广场有限公司NINGBO ROMON WORLD BUISNESS PLAZA CO., LTD
Fabric City Destination - L2 RCP轻纺之城目的地 - 二层天花
项目名称:宁波罗蒙环球城NINGBO ROMON UNIVERSAL CITY PROJECT
建设方:宁波罗蒙世界商业广场有限公司NINGBO ROMON WORLD BUISNESS PLAZA CO., LTD
Fabric City Destination - L5 RCP轻纺之城目的地 - 五层天花
项目名称:宁波罗蒙环球城NINGBO ROMON UNIVERSAL CITY PROJECT
建设方:宁波罗蒙世界商业广场有限公司NINGBO ROMON WORLD BUISNESS PLAZA CO., LTD
Fabric City Destination - Skylight Study - Concourse轻纺之城目的地 - 天窗研究 - 连廊原有天窗结构优化
Concourse Sectiion
项目名称:宁波罗蒙环球城NINGBO ROMON UNIVERSAL CITY PROJECT
建设方:宁波罗蒙世界商业广场有限公司NINGBO ROMON WORLD BUISNESS PLAZA CO., LTD
中庭连廊剖面
Concourse Sectiion
中庭连廊剖面
Fabric City Destination - Skylight Study - Center Court Atrium - Decoration skylight structure轻纺之城目的地 - 天窗研究 - 中央中庭 - 装饰天窗结构
Center Courst Sectiion
项目名称:宁波罗蒙环球城NINGBO ROMON UNIVERSAL CITY PROJECT
建设方:宁波罗蒙世界商业广场有限公司NINGBO ROMON WORLD BUISNESS PLAZA CO., LTD
大中庭剖面
Fabric City Destination - L1 Paving轻纺之城目的地 - 一层地坪
项目名称:宁波罗蒙环球城NINGBO ROMON UNIVERSAL CITY PROJECT
建设方:宁波罗蒙世界商业广场有限公司NINGBO ROMON WORLD BUISNESS PLAZA CO., LTD
Fabric City Destination - Details - Bulkhead Study轻纺之城 - 细部 - 檐口研究
Custom Glass Guardrail 定制玻璃护栏Custom Metal Component 成品金属构件
Metal Finish 金属板
Gypsum Ceiling石膏板吊顶Painted Tenant Soffit
租户门头喷漆By Tenant Finish
租户完成
Bulkhead Detail
项目名称:宁波罗蒙环球城NINGBO ROMON UNIVERSAL CITY PROJECT
建设方:宁波罗蒙世界商业广场有限公司NINGBO ROMON WORLD BUISNESS PLAZA CO., LTD
檐口细节Bulkhead Section
檐口剖面
Fabric City Destination - Storefront Proposal轻纺之城 - 店铺立面建议
Tenant Storefront Stacking Diagram租户店铺叠加图表
Super Market by Tenant
Tenant Storefront Type C
Tenant Storefront Type A1 / Type A2
Tenant Storefront Type B1 / Type B2
Tenant Storefront Type B1 / Type B2
Tenant Storefront Type A1 / Type A2
L3
L4
L5
L2
L1
B1
Storefronts between Concourse Aand B vary slightly for tenant choicea better to showing itself.店面 A 和 B 的设计略有不同目的在于给租户 选择更有利于自身品牌展示的方式 .
项目名称:宁波罗蒙环球城NINGBO ROMON UNIVERSAL CITY PROJECT
建设方:宁波罗蒙世界商业广场有限公司NINGBO ROMON WORLD BUISNESS PLAZA CO., LTD
Fabric City Destination - Storefront Proposal轻纺之城 - 店铺立面建议General Notes基本说明:1) The storefront designs are encouraged to express tenants’ identities. The design, materials
and lighting must be equivalent to Romon’s quality.2) 85% of the storefront area must be transparency for displaying merchandise.3) Tenant must be well illuminated equivalent to Bailian’s lighting standard. The temperature of
light fixture must not exceed 3000 K˚.4) One primary tenant sign is allowed per one frontage at tenant’s primary entry. The primary
sign must be three dimensional letters with edge, halo or external illumination, within 300 mm x 2000 mm.
5) Primary tenant sign board must be tenant’s corporate colors, identity or pattern only.6) There are two window signs allowed per one frontage . The window sign must be die-cut vinyl
film, applied on second surface, located within 120 mm x 1000 mm allowable area at 1200 height to center line. Only do white or corporate colors or identities allowed for window sign.
7) The design must be reviewed and approved by design committee1)店面设计鼓励租户展示品牌个性。设计、材质和照明需和罗蒙品质相符。2) 85% 的租户区域必须通透,供充足的商品展示。3)租户空间的照明必须符合项目整体标准。灯具色温不应超过 3000 K˚ 。4)每个店面主入口允许一个主要标识,主标识必须是边缘,光环或内发光的三维字体 , 范围 300mmX2000mm 。5)主要租户标识板仅可使用租户品牌固有的色彩、符号或图案。6)每个店面允许两个橱窗标识,橱窗标识必须为贴于第二面的乙烯基膜图案,在中线位 置上方 1200mm处的 120mmx1000mm区域内,图案仅允许白色或品牌用色。7) 设计必须通过设计师审核并批准。
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Typical Storefront 1 Typical Storefront 2 Typical Storefront 3标准店铺段1
标准店铺段2
标准店铺段3
AType A Plan A类型平面Drawing Not to Scale 非常规尺寸
Type A2 Elevation A2类型立面图C Drawing Not to Scale 非常规尺寸Typical Section 标准剖面
D Drawing Not to Scale 非常规尺寸
Tenant primary sign per tenant criteria符合租户准则的主标识Tenant window sign per tenant criteria符合租户准则的橱窗标识Merchandising display area商品展示区Tenant sign board租户标识板Neutral pier店间柱Corner neutral pier转角店间柱Aluminum storefront sash铝质店面框架Painted soffit喷漆饰面
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By tenant finish 租户完成
By tenant finish 租户完成
B Type A1 Elevation A1类型立面图Drawing Not to Scale 非常规尺寸
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1 1
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4 7
Typical Storefront 1 Typical Storefront 2 Typical Storefront 3标准店铺段1
标准店铺段2
标准店铺段3
Per plan dimension按平面尺寸
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4
8 4 1
5 2
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项目名称:宁波罗蒙环球城NINGBO ROMON UNIVERSAL CITY PROJECT
建设方:宁波罗蒙世界商业广场有限公司NINGBO ROMON WORLD BUISNESS PLAZA CO., LTD
Fabric City Destination - Storefront Proposal轻纺之城 - 店铺立面建议General Notes基本说明:1) The storefront designs are encouraged to express tenants’ identities. The design, materials
and lighting must be equivalent to Romon’s quality.2) 85% of the storefront area must be transparency for displaying merchandise.3) Tenant must be well illuminated equivalent to Bailian’s lighting standard. The temperature of
light fixture must not exceed 3000 K˚.4) One primary tenant sign is allowed per one frontage at tenant’s primary entry. The primary
sign must be three dimensional letters with edge, halo or external illumination, within 300 mm x 2000 mm.
5) Primary tenant sign board must be tenant’s corporate colors, identity or pattern only.6) There are two window signs allowed per one frontage . The window sign must be die-cut vinyl
film, applied on second surface, located within 120 mm x 1000 mm allowable area at 1200 height to center line. Only do white or corporate colors or identities allowed for window sign.
7) The design must be reviewed and approved by design committee
1)店面设计鼓励租户展示品牌个性。设计、材质和照明需和罗蒙品质相符。2) 85% 的租户区域必须通透,供充足的商品展示。3)租户空间的照明必须符合项目整体标准。灯具色温不应超过 3000 K˚ 。4)每个店面主入口允许一个主要标识,主标识必须是边缘,光环或内发光的三维字 体 ,范围 300mmX2000mm 。5)主要租户标识板仅可使用租户品牌固有的色彩、符号或图案。6)每个店面允许两个橱窗标识,橱窗标识必须为贴于第二面的乙烯基膜图案,在中 线位置上方 1200mm处的 120mmx1000mm区域内,图案仅允许白色或品牌用色。7) 设计必须通过设计师审核并批准。
AType B Plan B类型平面Drawing Not to Scale 非常规尺寸
3 3 3 3 3 3
Typical Storefront 1
Typical Storefront 1
Typical Storefront 2
Typical Storefront 2
Typical Storefront 3
Typical Storefront 3
标准店铺段1
标准店铺段1
标准店铺段2
标准店铺段2
标准店铺段3
标准店铺段3
Type B ElevationB Drawing Not to Scale
B类型立面图非常规尺寸
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2
5
88 4
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Aluminum storefront sash铝质店面框架Painted soffit喷漆饰面
Tenant primary sign per tenant criteria符合租户准则的主标识Tenant window sign per tenant criteria符合租户准则的橱窗标识Merchandising display area商品展示区Tenant sign board租户标识板Neutral pier店间柱Corner neutral pier转角店间柱
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项目名称:宁波罗蒙环球城NINGBO ROMON UNIVERSAL CITY PROJECT
建设方:宁波罗蒙世界商业广场有限公司NINGBO ROMON WORLD BUISNESS PLAZA CO., LTD
Fabric City Destination - Storefront Proposal轻纺之城 - 店铺立面建议General Notes基本说明:1) The storefront designs are encouraged to express tenants’ identities. The design, materials
and lighting must be equivalent to Romon’s quality.2) 85% of the storefront area must be transparency for displaying merchandise.3) Tenant must be well illuminated equivalent to Bailian’s lighting standard. The temperature of
light fixture must not exceed 3000 K˚.4) One primary tenant sign is allowed per one frontage at tenant’s primary entry. The primary
sign must be three dimensional letters with edge, halo or external illumination, within 300 mm x 2000 mm.
5) Primary tenant sign board must be tenant’s corporate colors, identity or pattern only.6) There are two window signs allowed per one frontage . The window sign must be die-cut vinyl
film, applied on second surface, located within 120 mm x 1000 mm allowable area at 1200 height to center line. Only do white or corporate colors or identities allowed for window sign.
7) The design must be reviewed and approved by design committee1)店面设计鼓励租户展示品牌个性。设计、材质和照明需和罗蒙品质相符。2) 85% 的租户区域必须通透,供充足的商品展示。3)租户空间的照明必须符合项目整体标准。灯具色温不应超过 3000 K˚ 。4)每个店面主入口允许一个主要标识,主标识必须是边缘,光环或内发光的三维字体 , 范围 300mmX2000mm 。5)主要租户标识板仅可使用租户品牌固有的色彩、符号或图案。6)每个店面允许两个橱窗标识,橱窗标识必须为贴于第二面的乙烯基膜图案,在中线位 置上方 1200mm处的 120mmx1000mm区域内,图案仅允许白色或品牌用色。7) 设计必须通过设计师审核并批准。
Aluminum storefront sash铝质店面框架Painted soffit喷漆饰面
Tenant primary sign per tenant criteria符合租户准则的主标识Tenant window sign per tenant criteria符合租户准则的橱窗标识Merchandising display area商品展示区Tenant sign board租户标识板Neutral pier店间柱Corner neutral pier转角店间柱
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2
3
4
5
6
7
8
AType C Plan C类型平面Drawing Not to Scale 非常规尺寸
Type C1 Elevation C1类型立面图B Drawing Not to Scale 非常规尺寸
C Type C2 Elevation C2类型立面图Drawing Not to Scale 非常规尺寸
Typical Storefront 1 Typical Storefront 2标准店铺段1
标准店铺段2
Typical Storefront 1 Typical Storefront 2标准店铺段1
标准店铺段2
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Typical Storefront 1 Typical Storefront 2标准店铺段1
标准店铺段2
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5
1
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5
2
1
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项目名称:宁波罗蒙环球城NINGBO ROMON UNIVERSAL CITY PROJECT
建设方:宁波罗蒙世界商业广场有限公司NINGBO ROMON WORLD BUISNESS PLAZA CO., LTD
Thank you
谢谢
lichen2012-10-22 09:01:37--------------------------------------------Thank you
lichen2012-10-22 09:01:38--------------------------------------------谢谢