Nine sigma grand challenges

Copyright 2013, NineSigma 1

Rick Wielens CEO Ninesigma Europe

ACHIEVE HIGH IMPACT OUTCOMES THROUGH FULLY MANAGEDGRAND CHALLENGES

GRAND CHALLENGES


Copyright 2013, NineSigma 2Copyright 2013, NineSigma 2 2Copyright 2013, NineSigma

A LARGE SCALE TECHNOLOGY SEARCH THAT ENGAGES TECHNICAL AND STAKEHOLDER COMMUNITIES TO IDENTIFY TRANSFORMATIVE TECHNOLOGY DEVELOPMENT OPPORTUNITIES

WHAT IS NINESIGMA’S GRAND CHALLENGE?



OFFICES IN USA, EUROPE, JAPAN, AUSTRALIA, KOREA AND CANADA

37,000 + PROPOSALS RECEIVED FROM 116 COUNTRIES

2,500 + OPEN INNOVATION PROJECTS COMPLETED

DIVERSE CLIENTSMULTINATIONALS, MIDDLE MARKET, NON-PROFIT, GOVERNMENT

2 MILLION + SOLUTION PROVIDERS CONTACTED

PROGRAM MANAGER EXPERIENCE: 28 YEARS AVERAGE INDUSTRY EXPERTISE, 150 PROJECTS MANAGED

NINESIGMA OVERVIEW

WE HAVE IDENTIFIED SOLUTIONS IN EVERY MAJOR INDUSTRY AND TECHNICAL AREA


Copyright 2013, NineSigma 4Copyright 2013, NineSigma 4Copyright 2013, NineSigma 4

OUR GLOBAL TECHNOLOGY NETWORK GROWS WITH EVERY CHALLENGE

Over 2 millionsolution providers

IndustryAcademia

Labs & InstitutesInventors

Providers in virtually every

country

Viral networking extends our reach further

Continuallyexpanding

network


GRAND CHALLENGE APPROACH

OUR DEEP EXPERIENCE ENABLES YOU TO ACHIEVE YOUR KEY OBJECTIVES QUICKLY AND EFFICIENTLY

Unite diverse Sponsors to develop a cohesive message and integrated goals

Complete management of full program execution

Grand Challenge teams with Program Management and Technical Managers

NineSigma’s marketing team complements your marketing program


WHAT ARE THE ELEMENTS OF SUCCESS?

DUAL “CALL TO ACTION” STIMULATES TECHNOLOGY EXPERTS & STAKEHOLDERS

MANAGING THE COMPLEXITY OF GRAND CHALLENGES IS NINESIGMA’S CORE COMPETENCY

CLEARLY DEFINED TECHNOLOGY OBJECTIVES ARE RESULTS-FOCUSED, ACHIEVABLE, AND TIME-BOUND

DUAL OUTREACH INCLUDES TECHNICAL CAMPAIGNS + PR/MARKETING

INCENTIVES MOTIVATE PARTICIPANTS AND MAXIMIZE STAKEHOLDER FOCUS

NINESIGHTS COLLABORATION PLATFORM IS THE GRAND CHALLENGE HUB

JUDGING PANEL AND PROCESS AFFIRM CREDIBILITY AND COMMITMENT


DUAL OUTREACH + CALL TO ACTION

BREAKTHROUGH INNOVATION

GRAND CHALLENGE

IDENTIFY SOLUTIONS

PR OUTREACH

Technical Outreach

Catalyst to Stakeholders

MESSAGE,CAMPAIGN

& PRIZESTRATEGY

Start up/ Entrepreneurs

Suppliers

Research centersCorporations

Universities

The “Public”Customers

Advocates

Industry

Government/Military

NGOs


WHAT CAN BE ACHIEVED WITH A GRAND CHALLENGE?

Identify breakthrough, transformative solutions to a complex, interdisciplinary challenge

Establish the Sponsors as leaders in their industry

Enhance public perception of the Sponsors

Demonstrate the power of uniting diverse Sponsors

Copyright 2013, NineSigma 9Copyright 2013, NineSigma 9

PROGRAM METHODOLOGY

AWARD STAGECLOSE AND ASSESSSUBMISSION PERIODPROGRAM DESIGN

Month 10-12Month 7-9Months 4-6Month 1-3

Phase 4Phase 3Phase 2Phase 1

NOTE: Actual timelines depend on program scope and Sponsor goals

Solution provider communicationEmail campaign

PR and AdvertisingIdentify Targets

OUTREACH STRATEGY DEVELOPMENT


OUR HOLISTIC APPROACH

WE TRANSLATE EACH SPONSOR’S OBJECTIVE INTO AN INTEGRATED TOPIC AND PRIZE STRATEGY

OUTCOMES

Visionary

Prize awards

•Accelerated development

•New players

•Short & long term opportunities

•Multiple challenges

STRATEGY

CAMPAIGN & PRIZE STRATEGY

GOALS

Vision

Objectives

•Technologyfocus

•Target stakeholders •Diverse

judgingcommittee

•Phased awards

Technical outreach to Solution Provider

Network

Marketing outreach to Stakeholder

Community


GRAND CHALLENGE

HEAD HEALTH CHALLENGE

NOW LIVE!

NFLGEBrainChallenge.com


• The GE NFL Head Health Grand Challenge is a $60 million program that includes research and challenges to develop new solutions to help advance understanding of mild traumatic brain injury.

• The first $10 million Challenge invites proposals for scanning technologies and biomarkers.

• A second $10 million Challenge with Under Armour launches Fall 2013 to find, fund, and develop new solutions to diagnose and protect against traumatic brain injury

• Because GE and the NFL bring distinct resources to their partnership, NineSigma worked closely with GE and the NFL to align their goals and design a challenge program that would achieve each of their objectives

• With two challenge topics, and a diverse judging panel, the prize strategy was a critical component that had to be defined and clearly communicated to a broad technical and consumer audience

APPROACH

OVERVIEW & CHALLENGES

KEY TAKEAWAYS

• Translating each Sponsor’s objective into an integrated topic and prize strategy is a critical first step which determines the success of the program

• Even a large scale, multi-year Challenge such as this can be defined, scoped and launched in a short period of time when there is executive buy-in and support

http://www.nflgebrainchallenge.com/


GRAND CHALLENGE

NEW CARBON-BASED PRODUCTS & MARKETS

• Climate Change and Emissions Management (CCEMC) Corporation had been actively running challenges to address incremental advances.

• CCEMC wanted to ‘elevate the discussion’ and search for breakthrough innovation; the Grand Challenge allowed them to do that.

• Grand Challenge is expected to identify multiple technologies that will provide significant reductions in greenhouse gas emissions by transforming carbon from a liability into an asset.

• NineSigma worked with CCEMC and its Board to define goals, hone in on the need, and align all stakeholders around a common vision.

• NineSigma coordinated all aspects of Grand Challenge messaging, PR, and outreach, coordinating with CCEMC and its marketing agency partner.

APPROACH


KEY TAKEAWAYS

• Working with an organization that does not have in-house technical leadership requires a different approach, particularly in the discovery & strategy phase.

• Alignment around issues like prize strategy, confidentiality and PR is critical when multiple stakeholders are involved.

NOW LIVE!

CCEMCGrandChallenge.com


http://www.ccemcgrandchallenge.com/

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=Kri4oPhxZEMPKM&tbnid=N7uSeOeGZOEnpM:&ved=0CAUQjRw&url=http://www.ghgreductionsummit.com/About/AboutTheCCEMC/tabid/95/Default.aspx&ei=E7VQUZjZOsmx0AGa5YGwAQ&bvm=bv.44158598,d.dmg&psig=AFQjCNE_XP9tH83VGB_HqGGrDtGiEZ38Fg&ust=1364330129727635


GRAND CHALLENGE

• Aspiration: To fight breast cancer.

• Challenge focused on mapping breast cancer pathways, specifically to map the molecular/proteomic similarities between breast cancer and other solid tumors.

• The Challenge was receiving low results and the quantity and quality of proposals needed to increase.

• NineSigma was brought after Challenge launch and activated best practices including outreach to broad technical and non-technical audiences and a detailed communications strategy to ensure challenge success.

• Ultimately over 500 proposals were received from 40 countries.

• Five winners were selected: each received $100k seed award in addition to support through mentorships and access to GE researchers and industry thought leaders.

ASSEMBLING TOOLS TO FIGHT BREAST CANCER

RESULTS


KEY TAKEAWAYS

• The right access to technical communities is key. In addition there are fundamentals that must be followed — including activities before, during and after the challenge.

“It is often challenging for early stage research to grab the attention of seed investors. The challenge has shown us that there are a remarkable number of breakthrough ideas out there that deserve promotion, investment and incubation.”

— BETH COMSTOCK CHIEF MARKETING OFFICER



GRAND CHALLENGE

• Each day, 7,400 individuals worldwide are newly infected with HIV. This is one of the greatest medical challenges of the 21st century. IAVI has focused on AIDS vaccine development for over 10 years.

• Breakthrough discovery: Naturally occurring antibodies neutralize proteins on the surface of the virus, “disarming” the HIV, but the protein is too unstable to be effectively targeted and needs to be stabilized.

• IAVI previously ran a search which focused on vaccine specialists only and didn’t receive any solutions of value.

• NineSigma identified the challenge as a protein “stabilization” problem, and more than 30 proposals were submitted from protein researchers globally.

• A result of the quality and volume of responses, IAVI was able to go secure additional funding from the Gates Foundation.

• The search identified two scientists initially and eventually a third who will receive a total of $875K to develop solutions for generating stable protein complexes for use in AIDS vaccines.

PROTEIN STABILIZATION FOR AN EFFECTIVE AIDS VACCINE

RESULTS


KEY TAKEAWAYS

• Defining the problem differently opened up a new audience.

• NineSigma didn’t go to the ‘usual suspects’ — as a result, a wealth of valuable proposals was generated.

“NineSigma provided a number of promising new approaches to protein stabilization that we had not previously explored. We are confident that the researchers they helped identify have much to contribute to the development of an effective AIDS vaccine.”

— WAYNE KOFF CHIEF SCIENTIFIC OFFICER OF IAVI



GRAND CHALLENGE

INNOVATIVE ENERGY TECHNOLOGIES

• Current energy production methods are not sustainable to meet growing global demand for affordable, reliable and accessible energy.

• LAUNCH was seeking breakthroughs in: energy efficiency, equitable access, reduced GHGs, increased reliability, reduced cost, reduced negative impact on human health and the environment, and positive impact on living standards.

• NineSigma targeted public and private sector energy specialists plus financial experts in modeling and private institutions.

• More than 160 proposals were submitted.

• 10 “Game Changing” solutions were selected including technologies like prepaid electric storage units for rural areas.

• Winners received mentoring and access to new business partners, government and potential funding sources.

RESULTS


KEY TAKEAWAYS

• The Grand Challenge addressed the goals of multiple stakeholders including government and industry.

• The Challenge topic was broad yet also clearly defined the need and criteria for solutions being sought which enabled a high volume of quality proposals.


http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=JHPslcNP9Bf-vM&tbnid=L9e_1ZaSbW5q_M:&ved=0CAUQjRw&url=http://secondmuse.com/portfolio.html&ei=jbdQUeatOunZ0QGEmYDADA&bvm=bv.44158598,d.dmg&psig=AFQjCNHqwybAO4Qb8C5OgiWJOJojXTQqXA&ust=1364330760841537

https://www.myninesigma.com/sites/public/_layouts/ProposalTemplates/Response_Template_XXXXX-Y.doc

https://www.myninesigma.com/sites/public/_layouts/ProposalTemplates/Response_Template_XXXXX-Y.doc

http://www.nasa.gov/

http://www.state.gov/


GRAND CHALLENGE

SUSTAINABLE PACKAGING FOR MICRONUTRIENT POWDERS

• Scientists Without Borders, Sackler Institute at the New York Academy of Sciences, and Sight and Life were seeking sustainable and effective approaches for delivering micronutrient powders (MNPs).

• MNPs are a critical tool in tackling global malnutrition.

• Current MNP packaging cannot be recycled, re-purposed, burned, or composted creating large amounts of waste.

• 36 proposals were received from 15 countries over 90 days.

• One-third of the submissions were from solvers in developing countries.

• Scientists Without Borders selected three winners with solutions involving: double-sack packaging, repurposing condiment packaging, and the use of Chitosan setting solution.

RESULTS


KEY TAKEAWAYS

• The Challenge topic motivated solution providers, even though the prize was modest ($25K)

• Engaging the right packaging and material science, communities produced high quality outcomes


Nine sigma grand challenges

Business

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