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AVENTURA BUSINESS PLAN REPORT
SUBMITED BY
(VIBRANT GROU
CHERYLAINEFRANKLIN
BHUMIKA BHAGWAN
NIKUNJ VYAS
NIYATI CHAUHAN
MONIKA GOYAL
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1
AVENTURA BUSINESS PLAN
Business Plan Report
On
AVENTURA (ADVENTURE TOURISIM)
A report submitted in partial fulfillment of the requirement of the PGPM program
of- IBS Ahmedabad
Submitted To: Mr. Prashant Saxena
Faculty (IBS AHMEDABAD)
Date of Submission: 04-10-2011
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AVENTURA BUSINESS PLAN
ACKNOWLEDGEMENT
Apart from the efforts made by us, the success of any project depends largely on
the encouragement and guidelines of many others. We take this opportunity to
express our gratitude to the people who have been instrumental in the successful
completion of this project.
We would like to show our greatest appreciation and respect to our Faculty Guide
and Mentor Mr. Prashant Saxena, Professor of Business Communication, IBS
Ahmedabad for his continuous encouragement, guidance and support. We are
heartily thankful for his tremendous support and help. Without his encouragement
and guidance this project would not have materialized.
Firstly we extend our thanks to the various people who have shared their opinions
and experiences through which we received the required information crucial for
our report.
We would also like to thank and show our greatest respect and appreciation to the
owner of Refresh Life Ahmedabad Mr. Mohit Varshey , without his guidance we
wouldnt have got practical knowledge of how adventure tours are conducted.
The constant guidance and support received from all the members who contributed
and who are contributing to this project, was vital for the success of the project. I
am grateful for their constant help and support.
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AVENTURA BUSINESS PLAN
TABLE OF CONTENTS
Table of ContentsINTRODUCTION ........................................................................................................................................ 5
UNIQUENESS ......................................................................................................................................... 6
SCOPE ...................................................................................................................................................... 6
CONCEPT ................................................................................................................................................ 7
BACKGROUND .......................................................................................................................................... 8
COMPANY INFORMATION...................................................................................................................... 9
Location .................................................................................................................................................... 9
OBJECTIVES........................................................................................................................................... 9
DEPARTMENTS ................................................................................................................................... 10
BENEFITS TO THE COMMUNITY......................................................................................................... 12
ECONOMIC BENEFITS........................................................................................................................ 12
COMMUNITY DEVELOPMENT ......................................................................................................... 12
HUMAN DEVELOPMENT ................................................................................................................... 12
COMPANY ANALYSIS............................................................................................................................ 13Process .................................................................................................................................................... 13
Licensing .................................................................................................................................................. 13
INDUSTRY ANALYSIS............................................................................................................................ 14
COMPETITORS ......................................................................................................................................... 14
PROFITABILITY ......................................................................................................................................... 14
GROWTH OPPORTUNITIES ...................................................................................................................... 14
Management team ....................................................................................................................................... 15
MANUFACTURING AND OPERATIONAL PLAN................................................................................ 17
Location and space requirement ............................................................................................................. 17
TRANSPORTATION .................................................................................................................................. 17
EQUIPMENTS .......................................................................................................................................... 17
LABOUR FORCE ....................................................................................................................................... 17
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AVENTURA BUSINESS PLAN
PURCHASING REQUIREMENTS ................................................................................................................ 17
LIST OF ACTIVITIES ............................................................................................................................... 18
VARIOUS LOCATIONS AND ACTIVITY CONDUCTERS .................................................................. 19
PARAGLIDING ......................................................................................................................................... 19
LOCATIONS...................................................................................................................................... 19
INSTITUTES...................................................................................................................................... 19
BUNGEE JUMPING .................................................................................................................................. 19
LOCATIONS...................................................................................................................................... 19
PERMISSION..................................................................................................................................... 19
RIVER RAFTING ...................................................................................................................................... 20
LOCATION ........................................................................................................................................ 20
Mountaineering and trekking:..................................................................................................................... 20
LOCATION ........................................................................................................................................ 20
PERMISSION..................................................................................................................................... 20
Requirements for Trekking and Mountaineering in India....................................................................... 21
Major Equipments for Scuba diving and Snorkeling .............................................................................. 21
Major equipments for Skiing adventure in India .................................................................................... 22
Labor Force................................................................................................................................................. 23
Recruiting Labor ...................................................................................................................................... 23
MARKETING PLAN ................................................................................................................................. 24
OUR TARGET MARKET ..................................................................................................................... 24
STRATERGY......................................................................................................................................... 25
Example of one of our Abu Package ........................................................................................................... 26
Financing Business: ..................................................................................................................................... 27
Financial Analysis .................................................................................................................................... 28
Appendix..................................................................................................................................................... 29REFERENCES ........................................................................................................................................... 30
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AVENTURA BUSINESS PLAN
INTRODUCTION
BACKGROUND
NATURE OF BUSINESS :
PROVIDING ADVENTURE/SPORT TRAVEL PACKAGES SPECIALISE SOLELY IN ADVENTURE
An Adventure Tourism business provider can arrange a single adventure or a
combination of adventure pursuits for paying tourists. When considering an
Adventure Business it is probably more cost effective to concentrate on the aspectsthat you are good at and have a specialized interest in.
Unlike other tourism businesses our Adventure Tourism enterprise will rely
heavily on the specialist interest, experience and skills. Therefore, the specialist
understanding required for adventure activities, is a critical area of experience for a
would-be adventure tourism entrepreneur.
Tour operations play an integral role in the tourism industry and are very
competitive.
Experience not provided by other operators.
Tourists desire tours that:
offer a unique experience
enhance their awareness
satisfy their curiosity
provide local cultural experiences
provide value for money
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AVENTURA BUSINESS PLAN
UNIQUENESS
Our product or service is unique because along with adventure tourism our main
aim is to carry out thorough research and divide our customers into various groups
like
1) Corporate2) College students3) School students4) Individuals
Based on these criteria we will design our packages, like for Corporate
Stress management would be the theme, for College and School Students
Leaderships, Decision Making, Facing the Fears, being participative, fun and
sports activities would be included. For individuals Adventure sports would
be the main focus.
SCOPE
INDIAS DISPOSABLE INCOME IS INCREASING YEAR BY YEAR SO IS
THE TOURISM MARKET.IN 2010 IT WAS (US$ MILLION) 13549.1.
HENCE AS THIS INDUSTRY HAS A EXECELENT SCOPE IN THE FUTURE
TO COME SO WE CHOSE TO ENTER THE TOURISM INDUSTRY WITH
ADVENTURE AS OUR THEME.
ADVENTURE TOURISM IS BECOMING QUITE A RANGE WITH THE
YOUNGER GENERATION, TO VENTURE INTO AND EXPERIENCE THE
UNKNOWN ADVENTURE WORLD. TOURISTS FROM AGE 16-40
PARTAKE ADVENTURE TOURS THE MOST. SCHOOL AND COLLEGESGO ON SPECIAL CAMPAING AND OTHER STUDY TRIPS.
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AVENTURA BUSINESS PLAN
CONCEPT
VISION: Aventuras vision is to top the adventure tours market andprovide the best ever possible services to its customers.
MISSION: Aventura has a mission to accomplish and that is providingthe best ever possible adventure tour services to its customers and
making innovative moves for increasing customer base and for
successful existence in the market.
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AVENTURA BUSINESS PLAN
BACKGROUND
PROVIDING ADVENTURE/SPORT TRAVEL PACKAGES:
ACCOMODATIONS: In the hotels/ camps depending upon the locationand the type of activity.
TRANSPORTATION: Entire round trip journey at all places.
MEALS : Daily breakfast, lunch , dinner ADVENTURE ACTIVITIES
SPECIALISE SOLELY IN ADVENTURE:
An invaluable bliss of outdoor activities in the secluded venues, the endless beauty
of nature. Our programs are a real experience of leadership, communication &
team-integration by drawing upon the individual strengths. Achieved through
adventure activities like trekking, rock-climbing, rappelling, river crossing, these
are enriching in many ways.
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AVENTURA BUSINESS PLAN
EXECUTIVE SUMMARY
COMPANY INFORMATION
Our business plan is related to adventure part of tourism industrys the world is
growing and peoples power of purchasing is increasing people would always like
to spend on travelling and entertainment that can relieve them from stress and day
to day operations. Adventure is something that grows on a person and people
always like to go for some thrilling adventure which reduces their stress and
worries.
So therefore we as a team thought of starting this venture and putting our best foot
forward and at the same time making adventure tourism more exciting andsomething that people would cherish. Though there is a tough competition in the
national as well as international market, but we would try our best to cut through
the clutter and top this tourism segment.
HENCE WE WOULD OFFER
PROVIDING ADVENTURE/SPORT TRAVEL PACKAGES SPECIALISE SOLELY IN ADVENTURE
Location
Our location would be in Ahemedabad where our main office would belocated initially on rent and in future we will plan to purchase our own offic
OBJECTIVES
Effective positioning of Aventura in the minds of customers. Provide the best services regarding adventure tours. Intend to offer completely enjoyable, comfortable and informative adventure
travel excursions that will ensure that travellers are thoroughly satisfied and
appreciative at the end of their trip.
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AVENTURA BUSINESS PLAN
DEPARTMENTS
The work would be divided mainly into these departments
1. SALES2. OPERATIONS3. HR4. FINANCE
SALES: The sales department would perform the following activities
1. Survey2. Feedback3. Prospects
o Based on the survey conducted the package would be designed in away that which activities would be included and which would not how
the groups would be divided and what are the customer needs.
o The Feedback would help us improve and become more effective inworking style
OPERATIONS: Operations department would perform the following work
1. They will take care of arranging transportation2. Booking Hotels3. Tie ups with the local activity conducters
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AVENTURA BUSINESS PLAN
HR: The HR Department will perform the following work
1. Training and development of employees.2. Help the research department to design packages by helping them in
doing research.
3. Design the salaries of employees.
FINANCE: The finance department will take care of the following:
1. Arrange finance for the firm2. Invest profits to earn money out of it.
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AVENTURA BUSINESS PLAN
BENEFITS TO THE COMMUNITY
ECONOMIC BENEFITSIt would create more business opportunities: Since we would outsource various
processes like
1. Transportation service from various modes of transport.2. Book Hotels.3. The Adventure activity conductors.
Hence our business would provide business to other businesses too.
COMMUNITY DEVELOPMENT
As our business first conducts research and then based on the requirements it
creates packages in which various activities are included these would benefit the
individuals help them reduce their fears and this would ultimately help them learn
and live a better life after the tour.
Few businesses are as fun and satisfying to own and operate. When your customers
arrive, they are filled with anticipation and excited. During play, everyone is
enjoying themselves. Moreover it will help the community in an impactful way
because learning would take place along with various activities.
The Customers wont have to worry about arranging tour for themselves
HUMAN DEVELOPMENTOur business provides a flexible working environment to the employees which
would help them to be more effective and efficient.
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AVENTURA BUSINESS PLAN
COMPANY ANALYSIS
Our business is a partnership firm since all the members contributes in the
functioning of the business and even getting initial capital; hence the risk and profit
would be divided equally.
Process
First of all we will establish our office in Ahmedabad Divide the work into various departments Start functioning
Licensing
1. To establish the firm we would need Government permission2. For conducting Adventure activities at various venues we would use
license of the local adventure activities conductors and take license from
them and pay royalty to them.
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AVENTURA BUSINESS PLAN
INDUSTRY ANALYSIS
We operate in the tourism industry with adventure as our theme.
COMPETITORS
In the Adventures tourism we have many competitors like:
RIMO Expeditions Mercury Travels Code Nast Travelers Himalaya Frontiers etc.
PROFITABILITY
Since we are not making any investment to buy Assets, our costs includeTraveling, Accommodation, Activity conducting cost and food cost, our
package would cover almost all the costs and profit margin can be added toit, hence it is a very profitable business.
Secondly we also include camping in our business hence the cost of campingis lower compared to staying in hotel even that could add an advantage to
our business.
GROWTH OPPORTUNITIES
ADVENTURE TOURISM IS BECOMING QUITE A RANGE WITH THEYOUNGER GENERATION, TO VENTURE INTO AND EXPERIENCE
THE UNKNOWN ADVENTURE WORLD. TOURISTS FROM AGE 16-
40 PARTAKE ADVENTURE TOURS THE MOST. SCHOOL AND
COLLEGES GO ON SPECIAL CAMPAING AND OTHER STUDY
TRIPS.
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AVENTURA BUSINESS PLAN
Management team
Key members of the business team are Bhumika, Niyati, Cherliyne, Monika,
Nikunj
The company be structured in team structured formation
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AVENTURA BUSINESS PLAN
Team balanced on individual skills of marketing, sales, HR, finance and etc like
that well work and conduct the business.
The culture of the company based on creating a positive organizational culture, its
depends on building on employee strengths, rewards more than it punishes and
emphasizes individual vitality and growth,
Our Leadership style is participative
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AVENTURA BUSINESS PLAN
MANUFACTURING AND OPERATIONAL PLAN
Location and space requirementPlan location is in Ahemedabad where our main office is located initially on rent
and in future we will plan to purchase
TRANSPORTATION
In transportation we will book tickets of various modes of transportationbased on the location and the type and requirements of the group
We will outsource all the facilities like for camping, trainers, travel agency and
with hotels also etc.EQUIPMENTS
We will outsource the local company and trainers for tracking and all so there is no
need to rent or purchase the equipments because they will provide us all
LABOUR FORCE
In our plan basically the labor cost is of the tie ups hence employee and the trainers
staff in office is not needed more.
PURCHASING REQUIREMENTSWe dont have any purchase requirements because all are going through the tie up
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AVENTURA BUSINESS PLAN
LIST OF ACTIVITIES
SKY AND
GROUND FREE FALL
PARA GLIDING
SKY DIVING
TREKKING
WATER RAFTING
JUNGLE SAFARI
GO-KARTING ROCK CLIMBING
CAMPING AND
BUNGEE
JUMPING
DESERT SAFARI
WATER
SNORKELING
SCUBADIVING
PARA
SAILING
SURFING
CANOEYING
KAYAKING
JET SKIING
SNOW
SNOW
SKIING
ICE SKATING
SNOW
TUBING
SLEIGH
RIDING SNOW ART
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AVENTURA BUSINESS PLAN
VARIOUS LOCATIONS AND ACTIVITY CONDUCTERS
PARAGLIDING
LOCATIONS Himalya regions such as uttranchal, himachal Pradesh, north goa
,kovalam,ratnagiri,islands of Andaman and nicobar islands
INSTITUTES The Western Paragliding Association,mumbai., Himalayan Institute
of Adventure Sports
Manali, Himachal Pradesh, Indian Institute of Skiing & Mountaineering, New
Delhi etc.(from where we will hire trainers)
BUNGEE JUMPINGLOCATIONS Shivapuri, Sikkim, ladakh.dalhousie, mussourie
PERMISSION
Ministry of Home Affairs, North Block,
Central Secretariat, New Delhi 110 001
India
Foreigners' Regional Registration Officer,New Delhi 110 002
India
FRRO & Deputy Commissioner of Police,Mumbai
Chief Immigration Officer
Chennai
Superintendent of Police (Immigration and CID),Amritsar
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AVENTURA BUSINESS PLAN
Deputy Inspector General of Police (Border),Calcutta
Commissioner and Resident Deputy Director (Tourism),New Delhi
RIVER RAFTING
LOCATION Ladk,rishikesh,goa,teesta river in sikkim,darjeeling,alaknanda and
bhagirathi
Mountaineering and trekking:
LOCATION: Ladakh,mt.abu,uttranchal,Darjeeling,manali etc
PERMISSION
The Mountaineering institute and allied sports complex in Manali will give better
assistance for the entire adventure enthusiast in Trekking and Mountaineering in
parts of Himalayas. For foreign tourists a permit for Trekking and Mountaineering
is a must and it is a punishable offense if anyone failed to do so. One have to
register their identity and applications had to be send to the Indian Mountaineering
Foundation three months in advance. The major aspects here to be noticed is to
mention the destination for Trekking and Mountaineering, the route path, guide, no
of people in the group, group leader, no of days required for Trekking and
Mountaineering and about the past experience of any Trekking and
Mountaineering.
applications has to be sent to state government or military base six months in
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AVENTURA BUSINESS PLAN
advance. Many areas for Trekking and Mountaineering are restricted and special
permissions are required for trekking in these areas such as Jammu & Kashmir.
Before two weeks of the Trekking and Mountaineering expedition one must inform
the Commissioner of Police or defense base of the particular area of Expedition.
Requirements for Trekking and Mountaineering in India
Persons involved in Trekking and Mountaineering in India should bemedically fit for their expedition. Every person involved in Trekking and
Mountaineering in India should have a insurance policy cover for accident
and helicopter search and rescue. For foreign tourists the insurance policy should contains a letter of clause
stating that an amount of $ 6000 have to be paid for the Indian
Mountaineering Foundation after the event of accident rescue and search
mission conducted by the Indian Air force.
Major Equipments for Scuba diving and Snorkeling
The important equipments used in Scuba diving and Snorkeling are a Wetsuit, fins, tank, mask, Snorkel, knife, leather or canvas gloves and
underwater flash lights for night diving etc. You can get these equipments
for rent on a cheaper rates form all the destinations of Goa, Lakshadweep
and Andaman.
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AVENTURA BUSINESS PLAN
Major equipments for Skiing adventure in India
The first major equipment used in Skiing is the Skis and poles. One shouldalso need Ski parka, stretch salopettes, thermal wear, sleeveless down jacket,
woolen jersey, ski gloves, woolen cap or helmet, woolen socks, scarf, ski
gaiters, goggles and ultraviolet sunglasses. The best time for skiing in the
Himalayas is December
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AVENTURA BUSINESS PLAN
Labor Force
Our labor force would include1. The four department heads.2. The trained employee having knowledge of adventure sports.3. One employee specializing in conducting various on tour activities.
Recruiting Labor
Initially the business partners would handle the main departments
The trained person would be recruited based on his skills and practical knowledge
through interview and after that one or two test trips.
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AVENTURA BUSINESS PLAN
MARKETING PLAN
MARKET SEGMENTATION
OUR TARGET MARKET
1. COORPORATES2. COLLEGE STUDENTS3. SCHOOL STUDENTS4. INDIVIDUALS
Young
customers
Senior
customers
Occasional
customers
Regular
customers
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AVENTURA BUSINESS PLAN
STRATERGY
Based on these groups are Marketing Strategy would beto Advertise through hoardings, pamphlets, internet and
banners
We would also offer various discounts to attractcustomers
Provide free tour to any two teachers/colleague tomotivate and encourage the school/colleges/companies to
be our customers.
Go for tie-ups with these institutes.
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AVENTURA BUSINESS PLAN
Example of one of our Abu Package
Program Details:1 day Stress Management execrises , yoga mediation , breathing techniques
3 days 2 night.
Accommodation: Camp Stay in Tents for natural feel.
Events / Activities: Rock Climbing (theory and practicals)Rappelling (theory and practicals)River crossing (theory and practicals)Caving (theory and practicals)
Mountain walkTrekkingNight TrekkingCampfireOther minor fun activities and games
Trip has
1. Lots of competitions , prizes too.2. Student discounts : flat 20 % .
Entertainment : fun activities and games , entertainmentactivities followed by Lush DJ night/ Live
Band and much more.
Food : Pure Vegetarian and hygienic food (Gujarati, Rajasthani,Punjabi)
Rs. 5999 / per person including transportation
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AVENTURA BUSINESS PLAN
Financing Business:
For most tourism businesses, the primary season is either winter or summer. Many
do not operate year-round. Spring and fall are generally considered low season for
most tourism businesses. These peaks and valleys must be taken into account inyour financial planning.
All annual revenue comes during a six month period; you need to plan your
revenues and expenditures for the whole year to ensure that you can sustain the
business through the other six months of low cash-flow. This can get challenging,
especially since the low time for cash flow is often the same time that you need to
invest in marketing and promotion for the upcoming season. Therefore, you will
likely need to establish a line of credit with a bank to carry you through the cash-
flow valleys. This is in addition to having up-front working capital to start your
business.
Small business financing can involve several types of financing including short-
term debt, long-term debt and equity financing. Alternate sources of financing
including leasing, advance payments from customers, and supplier financing
through extended payment terms.
Amount needed to open the business
Since there is no assets involved the only initial cost would be of establishing an
office and office related expenses
The Amount of Money we have is 2, 50,000 Rs 50, 0000 brought by each partner
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AVENTURA BUSINESS PLAN
Financial Analysis
Year 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
INFLATIO
N RATE
9%
PRICE 5999 6538
.91
7127.
412
7768.
879
8468.
078
9230.
205
1006
0.92
1096
6.41
1195
3.38
13029.1
8778
ASSUMP
TION
DEMAND 15 16 18 19 21 23 25 27 30 33
TOTAL
REVENUE
89985 1069
11
1270
21.2
1509
13.9
1793
00.7
2130
27.2
2530
97.6
3007
05.3
3572
68
424470.
0807
ASSUMP
TION
COST 7000 7630 7630 7630 7630 7630 7630 7630 7630 7630
DEMAND 15 16 18 19 21 23 25 27 30 33
TOTAL
COST
105000 1247
51
1359
78
1482
16.1
1615
55.5
1760
95.5
1919
44.1
2092
19.1
2280
48.8
248573.
1858
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
TOTAL
REVENUE
8998
5
1069
11.2
1270
21.2
1509
13.9
1793
00.7
2130
27.2
2530
97.6
3007
05.3
357267.
9747
4244
70.1
TOTAL
COST
1050
00
1247
50.5
1359
78
1482
16.1
1615
55.5
1760
95.5
1919
44.1
2092
19.1
228048.
7943
2485
73.2
0
50000
100000
150000
200000
250000
300000
350000
400000
450000
TOTAL REVENUE
TOTAL COST
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AVENTURA BUSINESS PLAN
Appendix
An Advertising Sample
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REFERENCES
MR. Prashant Saxena(Facultity IBS Ahmedabad)
MR. Mohit Varshney (Employee at Refresh live adventure tourism Ahmedabad)
Websites
1. www.google.com
http://www.google.com/http://www.google.com/http://www.google.com/