NikPan Media

Chris NealMichael Plater II

OPPORTUNITY

NikPan Media is a napkin advertisement agency.

We provide free napkins to nightlife and entertainment venues displaying campaigns from advertisers that we manage.

TARGET MARKET

Triangle Area ( Raleigh, Durham, Chapel Hill)

Over 260 nightlife and entertainment venues

Approximately 1.3 million people per month

Future expansion through North Carolina and the SouthEast

MARKETING STRATEGY

Partner with Triangle Ad AgenciesBecome the go to medium for reaching

target audienceExamples:

Crittenden Advetising Jennings McKinney

Reach out to venues with free napkins offer

OPERATIONS

30 day lead time on campaignsWe do not replace all napkinsCampaigns initially will be in month long

segments

HDNapkinsOrders are sent to HDNapkinsHDNapkins handles production and

shipping

Blind network initially for advertisers

FINANCESYear 1 Year 2 Year 3 Year 4 Year 5

Number of Venues 10 30 70 100 200Opening Account $0 $2,640 $10,560 $29,040 $55,440

Revenues $8,640 $25,920 $60,480 $86,400 $172,800

Expenses $6,000 $18,000 $42,000 $60,000 $120,000Net Income $2,640 $7,920 $18,480 $26,400 $52,800Closing Account $2,640 $10,560 $29,040 $55,440 $108,240

• Napkins cost $0.25 each• Advertisers pay $0.30 per napkinAssumptions:• average venue capacities, foot traffic, average campaign sizes, and others

COMPETITORS

Existing mediums; local and college newspapers

NapAds – Located in the Manhattan area with regional influence

Other nightlife and entertainment mediums such as wristband advertisements and bathroom wall signs.

MANAGEMENT

Chris NealChris is a junior at UNC – Chapel Hill and

runs Cartel Entertainment, which organizes most of the social events at Chapel Hill’s nightlife.

Michael Plater IIMichael is a junior at UNC – Chapel Hill and

runs MapJak LLC, a web development company, and has experience managing online ad networks.

THANK YOU – QUESTIONS?What do the napkins

look like?What are your

financial

assumptions?

How much do venues

currently pay per napkin?

Why the name

NikPan?

Why do you not have salaries in your expenses?How do you know

advertisers will want

this?

MONTHLY PRO FORMA CASHFLOW

ASSUMPTIONS

Venues Average venue has 400 person capacity Average venue has monthly foot traffic of 4800

people Average venue uses 4000 napkins per month Venues order napkins on a biweekly basis

Advertisers 30 day lead team until campaign start Initially may only do month long campaigns Average campaign size is to reach 10,000 people Ad second hand effect of 1.5, meaning for every

two napkins in a club, three people will view it Operations

60% of ad inventory is being served

NAPKINS