CONTENTES

INTRODUCTION

Type: Public (NYSE: NKE) in NASDAQ market

Founded : January 25, 1962 as Blue Ribbon Sports 1978 as Nike, Inc.

Founders :WilliamJ. "Bill" Bowerman Philip H. Knight

NIKE Headquarters: Washington County, Oregon, United States

Area served: Global

Key people :Philip H. Knight (Chairman) Mark Parker (CEO &President)

Employees: 32800 (2009), 35000(2010) ,

Industry :Sportswear, Sports Equipment, Athletic shoes ,Apparel ,Sports equipment Accessories

Website: www.nike.com

Nike History

1962: Phillip Knight, Stanford University, Blue Ribbon Sports

1964: William Bowerman becomes a partner by matching Knight's investment of $500.

1965: Hires a full time employee, and annual sales reach $2,000.

1969: It now has several stores and 20 employees; sales are close to $300,000.

1971: Nike, capitalizing on the Greek goddess of victory. The first Nike product sold with the new symbol is a soccer shoe.

1976: The popularity of jogging increases revenue to $14 million.

Nike History

1978: The company changes its name to Nike

1980: Nike goes public, offering 2 million shares of stock.

1997: Feb., Stocks reaches a high of $76 per share.

1998: Sept., Stocks tumbles to $31 per share

2003: Nike purchases Converse Inc. for $ 305 million.

2008 :Nike acquired sports appar el supplier Umbro,

2010: Nike Future Sole Design Competition

Evolution of the Logo

FINANCIAL ANALYSIS.

Since the adoption of long-term strategy in

2001, on an annual compounded basis, NIKE,

Inc.’s revenues and earnings per share have

grown 9% and 14%, respectively. During the

same period, return on invested capital

increased from 14% to 18%. In fiscal 2009,

deteriorating macroeconomic conditions

caused significant volatility in global financial

markets and put significant pressure on

discretionary consumer spending worldwide.

FINANCIAL STATEMENTS

.

0.00

2,000.00

4,000.00

6,000.00

8,000.00

10,000.00

12,000.00

14,000.00

16,000.00

NETINCOME TOTAL

ASSETS TOTALLIABILITIES

TOTALEQUITY

2008

2009

2010

FINANCIAL STATEMENTS

-1,500.00

-1,000.00

-500.00

0.00

500.00

1,000.00

1,500.00

2,000.00

2,500.00

3,000.00

3,500.00

cash fromoperating

cash frominvesting

cash fromfinancing

2008 1,936.30 -489.8 -1,226.10

2009 1,736.10 -798.1 -733.9

2010 3,164.20 -1,267.50 -1,061.20

Ax

is T

itle

STATEMENT OF CASH FLOW

FINANCIAL ANALYSIS

FINANCIAL ANALYSIS

Restructuring Charges.

During the fourth quarter of fiscal 2009, executed a plan to restructure the organization to streamline they management structure, enhance consumer focus, drive innovation more quickly to market and establish a more scalable cost structure. As a result of these actions, reduced global workforce by approximately 5% and incurred pre-tax restructuring charges of $195 million, primarily consisting of cash charges related to severance costs.

Goodwill, Intangible and

Other Asset Impairment

.

In the third quarter of fiscal 2009, they

recognized a $401.3 million pre-tax non-cash

impairment charge to reduce the carrying

value of Umbro’s goodwill, intangible and

other assets. Although Umbro’s financial

performance for fiscal 2009 was slightly

better than had originally expected, projected

future cash flows had fallen below the levels

expected at the time of acquisition.

FINANCIAL ANALYSIS

FINANCIAL ANALYSIS

INDUSTRY ANALYSIS

Sportswear, and sports accessories &

footwear industries

Since the 2003 athletic footwear industry

has begun to enter the high-cost, high-

growth "double high" development

mode.

In 2010, the United States athletic

apparel market become the world’s

largest Sportswear market.

COMPANY STRUCTURE

• Philip H. Knight

• (Chairman of the Board of Directors(

• Mark G. Parker

• (President and Chief Executive Officer(

• Charles D. Denson

• (President of the NIKE Brand (

• Jeanne P. Jackson

• (President, Direct to Consumer (

• David J. Ayre

• (Vice President, Global Human (

PRODUCTSBaseball equipments Running shoe

AIR MAX T-shirts ,hoodies

PRODUCTS

Outfits Golf equipments

Tennis shoes and balls Footballs

Suray CHARIYEVA

Instituto Polytecnico de Bragança