Organisational culture of Nike

Topic of presentation

Nike Inc. was founded in 1962 by Bill Bowerman and Phil Knight as a partnership under the name, Blue Ribbon Sports.

In 1971,it was given the Nike brand name, referring to the Greek Goddess of Victory, and the Swoosh trademark.

‘Nike’

Products

Bicycling Volleyball Wrestling Cheerleading Aquatic Activities Auto Racing Other athletic and recreational uses

Running Basketball Cross-Training Outdoor Activities Tennis Golf Soccer Baseball Football

The product categories include the following:

Leadership style

Nike’s top management’s leadership style can be characterized by the team management approach.

This style of leadership leads to relationships of trust and respect.

Red ‘Swooshes’ float across everything.

Campus.

Players

Coaches

Huddles

Nike has created a corporate culture rich with employee loyalty and team spirit.

The Inside Culture Of Nike

Employees’ ‘time out’.

Video of sports highlight.

Weekly updates.

Nike asks its players to work by two principals above all others -- "Honesty first, and competition second. Compete with yourself not your colleagues."

Labour Initiative

The minimum age of footwear factory workers should be 18

Expansion in education programs, including junior and high school equivalency courses, for workers in all Nike footwear factories,

Recruitment and selection

Hire factory workers who express an interest in educational programs.

Training and development

Offer education classes

Conduct seminars and workshops

Compensation

Increase in salary

The strong culture of Nike creates a strong sense of purpose and motivation among the employees which is responsible for its excellence and progress.

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