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Transcript of Nike

  • 1. Organisational culture of Nike Topic of presentation

2. Nike Inc. was founded in 1962 by Bill Bowerman and Phil Knight as a partnership under the name, Blue Ribbon Sports.In 1971,it was given the Nike brand name, referring to the Greek Goddess of Victory, and the Swoosh trademark. Nike 3. Products

  • Bicycling
  • Volleyball
  • Wrestling
  • Cheerleading
  • Aquatic Activities
  • Auto Racing
  • Other athletic and recreational uses
  • Running
  • Basketball
  • Cross-Training
  • Outdoor Activities
  • Tennis
  • Golf
  • Soccer
  • Baseball
  • Football

The product categories include the following: 4. Leadership style

  • Nikes top managements leadership style can be characterized by the team management approach.
  • This style of leadership leads to relationships of trust and respect.


  • Red Swooshes float across everything.
  • Campus.
  • Players
  • Coaches
  • Huddles

Nike has created a corporate culture rich with employee loyalty and team spirit. The Inside Culture Of Nike 6.

  • Employees time out .
  • Video of sports highlight.
  • Weekly updates.

Nike asks its players to work by two principals above all others -- "Honesty first, and competition second. Compete with yourself not your colleagues." 7. Labour Initiative

  • The minimum age of footwear factory workers should be 18
  • Expansion in education programs, including junior and high school equivalency courses, for workers in all Nike footwear factories,

8. Recruitment and selection

  • Hire factory workers who express an interest in educational programs.

9. Training and development

  • Offer education classes
  • Conduct seminars and workshops

10. Compensation

  • Increase in salary

11. The strong culture of Nike creates a strong sense of purpose and motivation among the employees which is responsible for its excellence and progress. 12. Thanks for your precious time