NIKE+ PRODUCTSJesse Harding

WHY NIKE+ FOR ME I love all sports but especially basketball Played basketball 4 years at Servite High School

(Anaheim, California) Nike is my preferred sporting store Heard about Nike+ Basketball just recently and wanted to

research more

WHY NIKE+ FOR YOU If you are a runner, I urge you to look at Nike+ products. Nike+ is more geared towards runners at the moment Anybody who is an athlete in general Anybody who is looking to improved overall fitness level

LIST OF NIKE+ PRODUCTS Nike+ FuelBand Nike+ SportWatch GPS Nike+ RunningApp Nike+ SportBand Nike+ Kinect Training Nike+ Basketball

NIKE+ FUELBAND What it does: Tracks all activity throughout the day Features: Tracks movement, updates wirelessly, set goals,

track progress Take a look if: You are looking to improve general fitness http://www.nike.com/us/en_us/lp/nikeplusfuelband

NIKE+ SPORTWATCH GPS What it does:

Before runs: Keeps you motivated and gives your automatic run reminders

During runs: Keeps track of everything you would want (Pace, time, heart rate, etc.)

Features: GPS, Pace Tracker, Timer, Calories Counter, Heart Rate Monitor, Pedometer, Mark Laps/Intervals, and Water Resistant

Take a look if: You are a serious runner

NIKE+ RUNNINGAPP What it does: Tracks your runs and syncs your music with

runs Features: GPS, Pace Tracker, Timer, Calories Counter,

Pedometer, and Music Player Take a look if: You run to workout and want to check

progress

NIKE+ SPORTBAND What it does: Along with Nike+ Sensors (placed in shoe) it

tracks pace, distance, time, and calories burned Features: Pedometer, Pace Tracker, Timer, Calorie

Counter, Heart Rate Monitor, and Water Resistant Take a look if: Beginner to Intermediate Runner

NIKE+ KINECT TRAINING What it does: Allows you to have a personalized workout

in the comfort of your own home! Features:

Personalized Program: 4-week training program. As your body evolves, Nike+ Kinect Training intelligently adjust workouts to make sure they stay challenging, fresh, and keep you motivated

Measure Progress: Tracks your progress along the way Real Time Coaching: With Kinect Motion Sensor if you are not doing

correct form a coach will correct you right away Take a look if: You are trying to improve fitness level http://www.nike.com/us/en_us/lp/nikeplusfuelband

NIKE+ BASKETBALL What it does: Tracks your movement throughout the

whole game Features: Updates wirelessly, measures vertical jump,

quickness, and hustle Take a look if: You play basketball and can afford the

shoes

PRICES OF NIKE+ PRODUCTSNike+

FuelBand

Nike+ SportWatc

h GPS

Nike+ RunningAp

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Nike+ SportBan

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Nike+ Kinect

Training

Nike+ Basketb

all

Prices $149 $169 Free in AppStore

$59 $49.99 $250

FUTURE OF NIKE+ I believe that Nike+ has a bright future While the Running line is a great start, I believe that the

profitability of Nike+ will be with Nike+ Basketball If their first shoe is successful, I’d imagine they would try

to introduce the technology to more shoes I could see Nike+ as being the future resource of players

and coaches

REFERENCES “Nike’s Mission Statement.” Nike’s Mission Statement. Nike, 2012.

Web. 12 Nov. 2012.<http://help-en us.nike.com/app/answers/detail/a_id/

113/p/3897>. “Nike+ FuelBand.” Nike+ FuelBand. Nike, 2012. Web. 12 Nov. 2012.

<http://www.nike.com/us/en_us/lp/nikeplusfuelband> “Nike+ SportWatch.” Nike+ SportWatch GPS. Nike, 2012. Web. 12

Nov. 2012.<http://nikeplus.nike.com/plus/products/sport_watch>

“Nike+ RunningApp.” Nike+ RunningApp. Nike, 2012. Web. 12 Nov. 2012.

<http://nikeplus.nike.com/plus/products/gps_app>

REFERENCES (CONT.) “Nike+ SportBand.” Nike+ SportBand. Nike, 2012. Web. 12

Nov. 2012.<http://nikeplus.nike.com/plus/productssport_band>

“Nike+ Kinect Training.” Nike+ Kinect Training. Nike, 2012. Web. 12 Nov. 2012.

<http://www.nike.com/us/en_us/c/training/nikeplus-kinect- training?sitesrc=us1p> “Nike+ Basketball.” Nike+ Hyperdunk. Nike, 2012. Web. 12

Nov. 2012.<http://www.nike.com/us/en_us/c/basketball/nike-

basketball- hyperdunk-plus>